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以利為利:財政關系與地方政府行為
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立足飯碗 藏糧于地——基于中國人均耕地警戒值的耕地保護視角
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營銷管理
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茶葉里的全球貿(mào)易史(精裝)
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近代華商股票市場制度與實踐(1872—1937)
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麥肯錫圖表工作法
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海龜交易法則
競爭優(yōu)勢:解剖與集合 版權信息
- ISBN:7301077742
- 條形碼:9787301077740 ; 978-7-301-07774-0
- 裝幀:簡裝本
- 冊數(shù):暫無
- 重量:暫無
- 所屬分類:>
競爭優(yōu)勢:解剖與集合 內(nèi)容簡介
Thisbookisanintegrativeaccountofthenatureandcausesofcompetitiveadvan-tagebasedonsolidscholarlyresearchinmainstreamStrategicManagementandrelat-edacademicfields,illustratedwithextensivecontemporarybusinessexamples.Itis
intendedtoassistgeneralmanagersintheirstrategizingforsustainablecompetiti-veadvantageandpersistentsuperiorperformance.
ThisbookcanalsobeusedasanMBAorEMBAtextinStrategicManagementandas
sourcematerialsforexecutivetrainingprogramsansconsultingpractice.
競爭優(yōu)勢:解剖與集合 目錄
Acknowledgement
Introduction
PARTONE
AnatomyofCompetitiveAdvantage
Chapter1WhatisComperitiveAdvantage
Chapter2SELECT:AnIntegtiveFramework
Chapter3DynamicAdvantageandPositionalAdvantage
Chapter4LuckandCompetitiveAdvantage
Chapter5ManagerialInitiative,StrategicManeuver,andStrategicCo-option
Chapter6TheSustainabilityChllenge
Chapter7CompetitiveAndvantageandFirmPerformance
PARTTWO
ConstellationofCompetitiveAdvantages
Chapter8ARTS:AnIntegrativeFramework
Chapter9Advantage-BasedViewofTheFirm
Epilogue
Bibiography
SubjectIndex
NameIndex
競爭優(yōu)勢:解剖與集合 作者簡介
HaoMaisProfessorofManagemettandEMBADirectorofBeijingInternationalMBAProgram,ChinaCeterforEconomicResearch,PekingUniversity,Beijing,China.HehasalsobeenonthefacultyofBryantCollege,nowBryantUniversity,since1994.HeearnedhisPH..D.inStrategicManagementfromTheUniversityofTexasatAustin.Hiscurrentresearchinterestaarethenatureandcausesofcompetitiveadvantage,multiplemarketcompetition,andtheentepreneurialprocess.HisresearchappearsinAcademyofManagementReview,JournalofInternationalManagemant,BusinessHorizonsOrganizationalDynamicsandManagementDecision,amongothers.
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月亮與六便士
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隨園食單
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經(jīng)典常談
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李白與唐代文化
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推拿
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大紅狗在馬戲團-大紅狗克里弗-助人
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史學評論
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莉莉和章魚