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針尖戰略:戰略聚焦的30個工具 版權信息
- ISBN:9787121474842
- 條形碼:9787121474842 ; 978-7-121-47484-2
- 裝幀:平塑勒單襯
- 冊數:暫無
- 重量:暫無
- 所屬分類:>>
針尖戰略:戰略聚焦的30個工具 本書特色
知名人力資源咨詢公司德銳咨詢首部戰略著作;深度解析戰略聚焦的針尖戰略,提供30個戰略聚焦工具方法;《精準選人》等暢銷書作者近期新重點力作
針尖戰略:戰略聚焦的30個工具 內容簡介
在近5年快速變化的外部環境下,企業面臨的壓力和挑戰與日俱增,大型集團性企業盲目實施非相關多元化戰略的失敗案例的出現,提醒很多企業要思考:如何通過戰略聚焦在存量市場、資源有限、競爭加劇的環境中突出重圍?當前無論是專做戰略的咨詢機構,還是有戰略模塊的咨詢公司,抑或是企業的戰略管理部門,對戰略聚焦的思考仍然停留在業務聚焦上。然而僅僅做到業務聚焦并不一定能解決盲目多元化所帶來的問題,也不能全方位抵御威脅,更無法發揮出戰略聚焦的優勢。企業家和企業應該找到業務聚焦背后更深層次的原因。德銳咨詢對此進行了深入的研究,并提出了戰略聚焦的6個方面,形成了針尖戰略運行體系――從企業的愿景聚焦、業務聚焦、優勢聚焦、組織聚焦、人才聚焦和企業家精力聚焦6個方面,通過30個可落地的戰略聚焦工具地、完整地、深層次地、系統地解決企業戰略聚焦的問題。
針尖戰略:戰略聚焦的30個工具 目錄
巨頭的多元化之殤··································································1
企業增長的迷思·····································································3
經濟繁榮時期也是企業多元化盛行的時期····································7
多元化成功的條件已經離我們遠去·············································8
戰略聚焦:新時代企業的唯一選擇···········································11
第二章 針尖戰略模型······································································13
針尖戰略六要素···································································14
針尖戰略要素一:愿景聚焦····················································15
針尖戰略要素二:業務聚焦····················································18
針尖戰略要素三:優勢聚焦····················································22
針尖戰略要素四:組織聚焦····················································27
針尖戰略要素五:人才聚焦····················································31
針尖戰略要素六:企業家精力聚焦···········································32
第三章 愿景聚焦············································································35
愿景聚焦驅動企業發展··························································35
用三環理論明確愿景方向·······················································40
愿景聚焦五要素···································································41
傳遞愿景并達成共識·····························································45
戰略聚焦工具······································································49
第四章 業務聚焦············································································50
選擇核心業務······································································51
剝離非核心業務···································································58
謹慎開啟第二曲線································································60
戰略聚焦工具······································································64
第五章 優勢聚焦············································································65
飛輪效應的原則···································································65
構建優勢飛輪的三步法··························································65
構建優勢飛輪的六問:找出勝人一籌的招數······························67
選好優勢飛輪的起點:練出“一劍封喉”的絕招························76
驗證優勢飛輪的問題清單·······················································82
用優勢飛輪幫助企業聚焦優勢·················································82
戰略聚焦工具······································································89
第六章 組織聚焦············································································90
收縮被叫大的組織································································91
砍掉不該設立的公司·····························································93
撤回不必要的異地機構··························································94
加強組織內部協同································································96
及時收回過多過早釋放的股權················································106
集中化管理········································································108
戰略聚焦工具·····································································109
第七章 人才聚焦···········································································110
集中人才打勝仗··································································110
關鍵崗位飽和配置·······························································112
關鍵人才提前儲備·······························································115
提升優秀人才密度·······························································116
資源向優秀人才傾斜····························································120
戰略聚焦工具·····································································125
第八章 企業家精力聚焦··································································126
企業家精神36字標準··························································126
精力聚焦于——實現愿景······················································127
堅持先人后事·····································································129
打造組織能力·····································································132
減少無效社交··················································
針尖戰略:戰略聚焦的30個工具 作者簡介
李祖濱人才領先戰略理論創立者,南京德銳管理咨詢公司董事長,美國亞利桑那州立大學凱瑞商學院工商管理博士DBA,上海交通大學高級金融學院全球商業領袖學者,中歐國際工商學院EMBA,南京大學MBA,偉事達私董會總裁教練,《人力資源》雜志專家委員會領銜專家,南京大學兼職研究生導師,連續14年為南京大學MBA講授“人才領先戰略”課程,早期在沃爾瑪等企業從事HR管理工作,曾在中國民營500強擔任執行總裁。從事管理咨詢工作16年,為100多家上市企業提供薪酬績效、股權激勵、人才選擇、人才培養、組織變革、企業文化的管理咨詢服務。翻譯出版:戴維?尤里奇的《人力資源轉型》和吉姆?柯林斯的《飛輪效應》著有書籍:《聚焦于人》《精準選人》《股權金字塔》《345薪酬》《重構績效》《找對首席人才官》《人才盤點》《人效冠軍》《人才畫像》《3倍速培養》《校園招聘》《雙高企業文化》《測評識人》。孫克華德銳咨詢高級合伙人、項目總監、人才激勵金牌講師、薪酬專家。具有多年人力資源管理咨詢經驗,主導并參與40多個管理咨詢項目,在戰略績效、薪酬管理、精準選人、人才發展等方面有豐富的項目經驗。著有書籍:《人才畫像》。
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