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戰(zhàn)略管理 版權(quán)信息
- ISBN：9787564196134
- 條形碼：9787564196134 ; 978-7-5641-9613-4
- 裝幀：一般純質(zhì)紙
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
戰(zhàn)略管理 內(nèi)容簡介
本書在借鑒和吸收國內(nèi)外戰(zhàn)略管理理論和*新研究成果的基礎(chǔ)上，密切結(jié)合國內(nèi)企業(yè)戰(zhàn)略管理的實際情況，介紹了戰(zhàn)略管理的基礎(chǔ)知識、基本方法和戰(zhàn)略管理的前沿問題。本書積極體現(xiàn)習(xí)近平新時代中國特色社會主義發(fā)展觀，將課程開發(fā)與“課程思政”緊密結(jié)合起來，改革思路進(jìn)一步突顯中國情景下新時代戰(zhàn)略管理理論與實踐發(fā)展前沿問題，聚焦工商管理領(lǐng)域的戰(zhàn)略管理問題的同時兼顧宏觀戰(zhàn)略管理的理論與實踐，增加了戰(zhàn)略管理課程學(xué)習(xí)的實踐環(huán)節(jié)。
戰(zhàn)略管理 目錄
Chapter 1 Strategic Management
1．1 Concept
1．2 The Competitive Landscape
1．3 The I/O Model of Above-Average Returns
1．4 The Resource-Based Model of Above-Average Returns
1．5 Vision and Mission
1．6 Stakeholders
Chapter 2 The External Environment Analysis
2．1 The General， Industry， and Competitor Environments
2．2 External Environmental Analysis
2．3 Segments of the General Environment
2．4 Industry Environment Analysis
2．5 Interpreting Industry Analyses
2．6 Strategic Croups
Chapter 3 The Internal Organization
3．1 Analyzing the Internal Organization
3．2 Resources， Capabilities， and Core Competencies
3．3 Core Competencies
3．4 Outsourcing
3．5 Strategic Decisions
Chapter 4 Business-Level Strategy
4．1 Business-Level Strategy
4．2 Customers： Their Relationship with Business-Level Strategies
4．3 The Purpose of a Business-Level Strategy
4．4 Types of Business-Level Strategies
Chapter 5 Competitive Behavior
5．1 A Model of Competitive Rivalry
5．2 Competitor Analysis
5．3 Drivers of Competitive Actions
5．4 Competitive Rivalry
5．5 Likelihood of Attack
5．6 Likelihood of Response
5．7 Competitive Dynamics
Chapter 6 Corporate-Level Strategy
6．1 Levels of Diversification
6．2 Reasons for Diversification
6．3 Value-Creating Diversification
6．4 Diversification
6．5 Unrelated Diversification
6．6 Value-Neutral Diversification
6．7 Value-Reducing Diversification： Managerial Motives to Diversify
……
Chapter 7 Merger and Acquisition Strategies
Chapter 8 International Strategy
Chapter 9 Cooperative Strategy
Chapter 10 Corporate Governance
Chapter 11 Organizational Structure and Control
Chapter 12 Strategic Leadership
參考文獻(xiàn)（References）
后記
1．1 Concept
1．2 The Competitive Landscape
1．3 The I/O Model of Above-Average Returns
1．4 The Resource-Based Model of Above-Average Returns
1．5 Vision and Mission
1．6 Stakeholders
Chapter 2 The External Environment Analysis
2．1 The General， Industry， and Competitor Environments
2．2 External Environmental Analysis
2．3 Segments of the General Environment
2．4 Industry Environment Analysis
2．5 Interpreting Industry Analyses
2．6 Strategic Croups
Chapter 3 The Internal Organization
3．1 Analyzing the Internal Organization
3．2 Resources， Capabilities， and Core Competencies
3．3 Core Competencies
3．4 Outsourcing
3．5 Strategic Decisions
Chapter 4 Business-Level Strategy
4．1 Business-Level Strategy
4．2 Customers： Their Relationship with Business-Level Strategies
4．3 The Purpose of a Business-Level Strategy
4．4 Types of Business-Level Strategies
Chapter 5 Competitive Behavior
5．1 A Model of Competitive Rivalry
5．2 Competitor Analysis
5．3 Drivers of Competitive Actions
5．4 Competitive Rivalry
5．5 Likelihood of Attack
5．6 Likelihood of Response
5．7 Competitive Dynamics
Chapter 6 Corporate-Level Strategy
6．1 Levels of Diversification
6．2 Reasons for Diversification
6．3 Value-Creating Diversification
6．4 Diversification
6．5 Unrelated Diversification
6．6 Value-Neutral Diversification
6．7 Value-Reducing Diversification： Managerial Motives to Diversify
……
Chapter 7 Merger and Acquisition Strategies
Chapter 8 International Strategy
Chapter 9 Cooperative Strategy
Chapter 10 Corporate Governance
Chapter 11 Organizational Structure and Control
Chapter 12 Strategic Leadership
參考文獻(xiàn)（References）
后記
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