Chapter 1 Entrepreneurship and Setting Up a Business Text A The Founder's Diemma Text B Three Lessons for Entrepreneurs from inside Alibaba's Taobao University Text C How the Best Entrepreneurs Succeed Chapter 2 Organizational Structure Text A Building the Al-Powered Organization Text B Starbucks Coffee's Organizational Structure & Its Characteristics Text C General Electric's Organizational Structure for Diversification Chapter 3 Managing by Objectives Text A Management by Whose Objectives? Text B Goal Setting Case Study Text C McKinsey and Co. Case Study Summary Chapter 4 Strategic Management Text A The Core Competence of the Corporation Text B Strategic Management of eBay Text C Apple's Profitable but Risky Strategy Chapter 5 Finding and Keeping the Best Employees Text A How to Keep Your Best Employes:Developing an Efective Retention Policy Text B Is Twitter's Retention Strategy Enough to Attract Top Talent? Text C Increasing Employee Retention Through Experience Chapter 6 Motivating Employees Text A Maslow's Hierarchy of Needs Theory Text B An Inside Look at Google's Best Employee Perks Text C How to Inspire & Motivate Chinese Employees Chapter 7 Leadership Behawiors and sles Text A Leacdership That CGets Results Text B Gree Electncs Dong ingzhu:Why Chinas Leading Businesworman Doesnt Do Holidays Text C Leadership Case Study.steve lobs-The Man Who Ushered in the Smartphone Revolution Chapter 8 Business Communication Text A Leadership lis a Conversation Text B Business Communication Case Study: Reef & Rainforest Text C Business Communication Case Study.Knee Walker Central Chapter 9 The System and Process of Controlling Text A The Control Function of Management Text B Effective OEC Management Control at China Haier Group Text C Balanced Scorecard of Volkswagen Group Chapter 10 Production and Operations Management Text A The Principles of Scientific Management Text B Operations Management in McDonald's Text C Waimart and Its Operations Management Success Chapter 11 Understanding Market and Customers Text A From Sales Obsession to Marketing Effectiveness Text B Coca-Cola CRM Case Study Text C Porter's Five Force Analysis of Huawei and the Smartphone Industry Chapter 12 Financial Management Text A The Role of Financial Management Text B Financial Management of Johnson and Johnson (JNJ) Text C The Role of Financial Management in the Healthcare Industry Chapter 13 Business Ethics and Corporate Social Responsibility Text A Corporate Social Responsibility Theories:Mapping the Territory Text B Do Conficts Afect a Companys Corporate Social Responsibility Policy? Text C 6 Socially Responsible Companies to Aplaud Chapter l4 Cross-Cultural Management Text A Cutural Dimensions in Management and Planning Text B nternationalization of Chinese Firms in Europe:the Role of Cutural Diferences Text C What Makes You"Multicultural"