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財經基礎英語 版權信息
- ISBN：9787302663300
- 條形碼：9787302663300 ; 978-7-302-66330-0
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
財經基礎英語 本書特色
教材特色在于：1.通識性。使學習者初步了解財經所涵蓋的基礎知識和體系，熟悉和了解與財經相關的英文詞匯和表達，了解一些基本概念，使學生感受到財經與每個人的生活息息相關。為下一步學生學習財經專門用途英語打下基礎，并提升學生的英語語言能力。2.交叉性。體現經濟學、金融學、英語等學科的交叉。課后練習的編寫則通過形式多樣、來源于真實語境的習題，幫助學生提升英語語言知識和技能，鞏固對單元所涉及的財經知識的掌握。 3.互鑒性。教材中的部分單元向學生介紹中西方經濟思想的演變，使學生對中西方經濟思想有初步的了解。4.時代性。在課文的選材中，體現中國在財經領域與世界經濟發展的聯系，如人民幣的國際化，中國經濟與經濟全球化的關系等。讀者對象：普通本科院校學生、對財經英語感興趣或在工作中涉及財經英語使用的社會人士。
財經基礎英語 內容簡介
本教材是通識性財經英語教材，內容涵蓋微觀經濟學、宏觀經濟學和金融學基礎知識教材旨在幫助學生熟悉并掌握與財經相關的詞匯、術語、財經基本概念及基本原理的英文表達，為下一步學習財經專業英語打下基礎；通過形式多樣的練習幫助學生提升閱讀、口語、翻譯、寫作等英語語言能力，學習如何用英語講好中國財經故事。教材后附財經術語表，每個單元另有補充閱讀材料，幫助學生理解和拓展財經知識。教材另配有練習參考答案、詞匯表和PPT課件，讀者可登錄www.tsinghuaelt.com下載使用。
本教材可供普通本科院校財經類專業學生和對財經英語感興趣的其他專業學生使用，也可供在工作中需使用財經英語的社會人士學習參考。
財經基礎英語 目錄
Unit 1 What Is Economics?
1.1 An Overview of Economics……………………………………………………………2
1.1.1 Branches of Economics……………………………………………………………2
1.1.2 Core Principles of Economics .………………………………………………4
1.13 Types of Economic Systems……………………………………………………5
1.2 An Overview of Microeconomics ………………………………………………6
1.2.1 Key Concepts of Microeconomics……………………………………………..6
1.2.2 Core Theories of Microeconomics…………………………………………………7
1.3 An Overview of Macroeconomics………………………………………………………9
1.3.1 Key Concepts of Macroeconomics…………………………………………………………9
1.3.2 Core Theories of Macroeconomics ……………………………………………10
1.4 Positive Economics vs Normative Economics …………………………1
1.4.1 Positive Economics…………………………………………………………………11
1.4.2 Normative Economics……………………………………………………………12
Unit 2 An Overview of Traditional Economic Thought in the West and China
2.1 An Overview of Traditional Economic Thought in the West……18
2.1.1 Economic Thought in Ancient Greece and Rome…18
2.1.2 Economic Thought in the Middle Ages…………………………………19
2.2 An Overview of Traditional Economic Thought in China……………2
2.2.1 Economic Thought Before the 6th Century…22
2.2.2 Economic Thought from the 7th to the 14th Century……………………24
Unit 3 Demand and Supply
3.1 The Law of Demand and Supply……30
3.1.1 Definition of Demand…30
3.1.2 Demand Curve………………………………………………………………………………………31
3.1.3 Definition of Supply………………………………………………………………………………34
3.1.4 Supply Curve………………………………………………………………………………35
3.2 Market Equilibrium…………………………………………………………….38
3.2.1 Equilibrium and Equilibrium Price ………………………………………38
3.2.2 Change of Equilibiun …40
3.3 Elasticity of Demand and Supply …………………………………………………41
3.3.1 The Elasticity of Demand ………………………………………………………41
3.3.2 The Elasticity of Supply…43
Unit 4 Consumption and Production
4.1 Utility and Consumer Surplus……………………………………………………48
4.1.1 Total Utility and Marginal Utility…48
4.1.2 Consumer Surplus…49
4.2 Consumer Behavior Theories..…………………………………………51
4.2.1 Consumer Equilibrium…51
4.2.2 Income Effect and Substitution Effect…53
4.3 Cost, Revenue and Profit…54
4.3.1 Cost and Producer Surplus.………………………………………………54
4.3.2 Revenue and Profit………………………………………………………………………………57
4.4 Producers and Production Theory………………………………………………58
4.4.1 Producers and Production Functions…58
4.4.2 Productivity and Marginal Effects…………………………………………59
Unit 5 Market Competition
5.1 Market and Market Structure………………………………………………..66
5.2 Competition and Monopoly………………………………………………………………67
5.2.1 Perfectly Competitive Market………………………………………………………………67
5.2.2 Monopolistic Market …71
5.3 Uncertainty and Game Theory……………………………………………………74
5.3.1 Uncertainty and Its Impact on the Market…………………………………………74
5.3.2 Game Theory and the Prisoner's Dilemma………75
5.4 Market Failures and Public Goods……………………………………………………7
5.4.1 Pareto Efficiency and Market Failures……………………………………………77
5.4.2 Externalities and Public Goods……………………………………………………………78
Unit 6 Factor Market
6.1 Factor Market ………………………………………………………………………………86
6.1.1 Factors of Production and Factor Market……………………………………………86
6.1.2 Perfectly Competitive and Imperfectly Competitive Factor Markets…88
6.2 Labor Market……………………………………………………………………………89
6.2.1 Demand and Supply of Labor…89
6.2.2 The Price of Labor…92
6.3 Capital Market ..……………………………………………………………………94
63.1 Demand and Supply of Capital…94
6.3.2 The Price of Capital ……………………………………………………………………95
6.4 Land Market……………………………………………………………………….96
6.4.1 Features of Land …96
6.4.2 The Price of Land ……………………………………………………………………97
Unit 7 National Economy
7.1 GDP and GNP……………………………………………………………………………………102
7,1.1 Definitions of GDP and GNP..………………………………………………………102
7.1.2 Calculations of GDP and GNP…………………………………………………………103
7.2 National Income …………………………………………………………………………104
7.2.1 Calculation of National Income.…………………………………………………105
7.2.2 Distribution of National Income………105
7.2.3 Significance of National Income..………………………………………………106
7.3 Aggregate Demand and Aggregate Supply…………………………………107
7.3.1 Aggregate Demand……………………………………………………………………………107
7.3.2 Aggregate Supply .………………………………………………………………………109
7.3.3 The Aggregate Demand-Aggregate Supply Model………………………11
Unit 8 Economic Growth and the Business Cycle
8.1 Inflation…………………………………………………………………………………118
8.1.1 Inflation and Its Causes……………………………………………………………118
8.1.2 Impacts of Inflation……………………………………………………………………120
8.2 Unemployment……………………………………………………………………………121
8.2.1 Unemployment and Its Classification .……………………………………121
8.2.2 Impacts of Unemployment……………………………………………………………122
8.3 Economic Growth………………………………………………………………………123
8.3.1 Significance of Economic Growth…123
8.3.2 Modem Economic Growth Theories.……………………………………………124
8.4 The Business Cycle……………………………………………………………………………126
8.4.1 The Business Cycle and Its Stages.…………………………………126
8.4.2 Causes of the Business Cycle…128
Unit 9 Macroeconomic Policy
9.1 The Role of Government in the Economy ………………………………134
9.1.1 Market Regulation.…………………………………………………………………….134
9.1.2 Provision of Public Goods and Services ………………………………….135
9.1.3 Economic Stabilization Through Macroeconomic Policies..137
9.2 Monetary Policy …………………………………………………………………………138
9.2.1 Monetary Policy and Its Functions……138
9.2.2 Clasification of Monetary Policy and Its Tools……………………………139
9.2.3 Challenges of Monetary Policy…………………………………………………..141
9.3 Fiscal Policy ……………………………………………………………………………………………………………142
9.3.1 Fiscal Policy and Its Functions……………………………………………………….143
9.3.2 Classification of Fiscal Policy and Its Tools..……………………………144
9.3.3 Challenges of Fiscal Policy ……………………………………………………………145
Unit 10 International Economy
10.1 Absolute Advantage and Comparative Advantage…152
10.1.1 Absolute Advantage……152
10.1.2 Comparative Advantage……153
10.13 Comparative Advantage and International Trade…154
10.2 International Economy and Globalization ……155
10.2.1 Economic Interdependence……155
10.2.2 Evolution of Globalization ………………………………………………………156
10.3 Tariffs………………………………………………………………………………………………158
10.3.1 Definition of Tariff………………………………………………………………………158
10.3.2 The Economic Effects of Tariffs……………………………………….159
10.3.3 The Welfare Effects of Tariffs ………………………………………………………160
Unit 11 Money and Interest Rates…………………………………………165
11.1 Money ………………………………………………………………………….166
11.1.1 Definition of Money .……………………………………………………166
11.1.2 Origins of Money………………………………………………………………….167
11.1.3 Function and Nature of Money……………………………………………168
11.1.4 The Monetary System…………………………………………………………170
11.2 Interest Rates……………………………………………………………………………171
11.2.1 Definition of Interest Rates…………………………………………………171
11.2.2 Types of Interest Rates and Influential Factors………………….172
Unit 12 Financial Institutions and Financial Markets
12.1 Financial Institutions ……………………………………………………………180
12.1.1 Banking Institutions.…………………………………………………………180
12.1.2 Non-banking Financial Institutions…184
12.2 Financial Markets ……………………………………………………………………186
12.2.1 Money Markets and Capital Markets ………………………………….186
12.2.2 Primary Markets and Secondary Markets .…………………….187
Unit 13 International Payments
13.1 Foreign Exchange and Exchange Rate………………………….194
13.1.1 Foreign Exchange…194
13.1.2 Exchange Rate…………………………………………………………………195
13.2 International Balance of Payments ………………………………………199
13.2.1 Definition of International Balance of Payments……………………?99
13.2.2 Imbalance of International Payments ………………………………….200
13.2.3 Adjustment of the Imbalance of Payments…………………………202
Unit 14 Financial Risk, Crisis, and Supervision………………207
14.1 Financial Risk…………………………………………………………………………208
14.1.1 Overview of Financial Risk…208
14.1.2 Management of Financial Risk …………………………………………..210
14.2 Financial Crisis…………………………………………………………………………211
14.2.1 Overview of Financial Crisis……………………………………………….211
14.2.2 Impacts of Financial Crisis………………………………………………………213
14.3 Financial Supervision ……………………………………………………………215
14.3.1 Definition of Financial Supervision.……………………………………215
14.3.2 Financial Regulation System…………………………………………………216
References……………………………………………………………………………………………………221
Glossary…………………………………………………………………………………225
Terms……………………………………………………………………………241
展開全部
財經基礎英語 作者簡介
周茜，女，英語語言文學碩士，重慶工商大學外國語學院副教授。主持和參與多項省部級課題、參與多門重慶市來華留學全英文一流課程建設，出版著作1部。主要研究領域為財經英語及高等教育國際化。
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