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旅游消費者行為(雙語版) 版權信息
- ISBN：9787568089401
- 條形碼：9787568089401 ; 978-7-5680-8940-1
- 裝幀：平裝
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
旅游消費者行為(雙語版) 本書特色
1.旅游消費者行為是旅游管理類專業的核心必修課程，但目前國內尚無該教材的英文版本。從課程思政以及講好中國故事兩個方面出發，該教材的編寫有助于較好地滿足上述要求。2.無論是旅游消費者行為的中文版教材，還是英文版教材，目前均無固定的體系。尤其是現有國外出版社出版的該課程的英文教材，從數量上而言也遠遠小于中文版教材，僅有個別英文版本在流通使用中。3.從現有該課程的中文版教材而言，很多體系和章節過于聚焦于“旅游”而非“消費者”，從而導致適用范圍過窄，應用場景過小，不利于寬口徑人才培養目標的實現。隨著旅游的本地生活化趨勢的日益加強，旅游與新商業業態的邊界日益模糊。因此，本教材更多地聚焦于現代經濟的發展特點構建寫作框架。
旅游消費者行為(雙語版) 內容簡介
“旅游消費者行為”是教育部高校旅游管理類專業教學指導委員會指定的四門核心主干課程之一。作為該課程的配套教材，本書旨在融合經濟學、心理學和社會學等多學科理論，對影響旅游消費者決策行為的內部因素和外部環境進行了分析。同時，為了貼合實踐，本書還結合旅游消費者購買活動的全過程，對購買前的溝通、購買的決策過程和購買后的反饋環節等進行了分析。本書的設計堅持以學生為本，并采用數字化的方式，在教材體例、課程資源、課后習題等各方面均為學生的學習提供優選的支持。本書不僅有助于旅游管理類專業的學生掌握旅游者在消費過程中的心理及行為產生、發展的規律，也能幫助旅游業從業者提高經營活動的科學性和服務水平。
旅游消費者行為(雙語版) 目錄
Chapter 1 Introduction ／001
1.1 What is tourism consumer behavior? ／002
1.1.1 The Features of Tourism Consumption ／003
1.1.2 The Definition of Tourism Consumer Behavior ／004
1.1.3 The Elements of Tourism Consumer Behavior ／005
1.1.4 How Tourism Consumer Behavior Changed over the Time ／007
1.2 How to learn tourism consumer behavior? ／011
1.2.1 The Theories Apply to Tourism Consumer Behavior ／011
1.2.2 The Approaches to Explore Tourism Consumer Behavior ／017
1.2.3 The Factors that Influence the Tourism Consumer Behavior ／020
1.3 Why the understanding of tourism consumer behavior is
important? ／023
1.3.1 Government Perspective ／024
1.3.2 Business Perspective ／024
1.3.3 Community Perspective ／025
Chapter 2 Tourism Consumer Perception ／027
2.1 Tourism Consumer Sensation ／029
2.1.1 The Meaning and Category of Tourism Consumer Sensation ／029
2.1.2 The Characteristics of Tourism Consumer Sensation ／033
2.2 Tourism Consumer Perception ／034
2.2.1 The Meaning of Tourism Consumer Perception: Perception
Versus Sensation ／034
2.2.2 The Characteristics of Tourism Consumer Perception ／035
2.3 Impact Factors and Process of Tourism Consumer Perception ／039
2.3.1 Impact Factors of Tourism Consumer Perception ／039
2.3.2 Impact Process of Tourism Consumer Perception ／043
2.4 Tourism Consumer Destination Perception ／044
2.4.1 Tourism Consumer Perception of the Tourist Destination Image ／044
2.4.2 Tourism Consumer Perception of the Tourist Destination Elements ／046
2.4.3 Tourism Consumer Perception of the Travel Distance and Risk ／048
2.5 Marketing Strategy Based on Tourism Consumer Perception ／050
2.5.1 Brand Marketing ／051
2.5.2 Tourism Experience Marketing ／051
2.5.3 Embedded Advertising ／052
Chapter 3 Learning and Memory ／054
3.1 Learning ／055
3.1.1 The Nature of Tourism Consumer Learning ／055
3.1.2 Learning Theory and Application in Tourism ／057
3.1.3 The Content of Tourism Consumer Learning ／063
3.2 Tourism Memory ／065
3.2.1 The Role of Memory in Learning ／065
3.2.2 The Memory System ／065
3.2.3 The Formation and Characteristics of Tourism Memory ／067
3.2.4 Memory Interference and Distortion ／072
Chapter 4 Motivation ／074
4.1 Tourism Need ／075
4.1.1 Overview of Need ／076
4.1.2 Theoretical Views of Need Related to Tourism ／077
4.1.3 Definition and Characteristics of Tourism Need ／079
4.1.4 Models of Tourism Need ／080
4.2 Tourism Motivation ／082
4.2.1 Definition and Forming of Tourism Motivation ／082
4.2.2 Characteristics of Tourism Motivation ／084
4.2.3 Theoretical Views of Motivation ／087
4.2.4 Classic Theories of Tourism Motivation ／089
4.3 Influencing Factors of Tourism Motivation ／092
4.3.1 Psychological Factors ／092
4.3.2 Objective Factors ／093
4.3.3 External Factors ／095
4.4 Tourism Demand ／096
4.4.1 Definition of Tourism Demand ／097
4.4.2 Influencing Factors of Tourism Demand ／097
4.4.3 Objective Obstacles to Realizing Tourism Demand ／098
Chapter 5 Attitude and Emotion ／101
5.1 Chapter Introduction ／102
5.2 Attitude ／103
5.2.1 Tourist Attitude ／103
5.2.2 Tourist Attitude Components ／104
5.2.3 The Multiattribute Attitude Model ／105
5.2.4 The ABC Model of Attitudes ／106
5.2.5 Tourist Attitudes and the Theory of Planned Behavior (TPB) ／107
5.2.6 Types of Tourism and Tourist Attitudes ／109
5.2.7 Tourism and Changing Tourists’ Attitudes ／114
5.3 Emotion and Tourism ／116
5.3.1 Tourists’ Emotions ／116
5.3.2 Tourists’ Emotions and Destination Marketing ／117
5.3.3 Types of Emotions ／118
5.3.4 The Cognitive Appraisal Theory in Tourism ／123
Chapter 6 Tourism Consumer Personality ／126
6.1 What is the tourist personality? ／127
6.1.1 The Definition of the Tourist Personality ／127
6.1.2 The Features of the Tourist Personality ／128
6.1.3 The Inter？structure of the Tourist Personality ／129
6.1.4 The Factors Influencing Personality Formation and Development ／131
6.1.5 Classification of Tourism Consumer Personality ／133
6.2 The Primary Theories of the Tourist Personality ／137
6.2.1 Freud’s Theory of Psychoanalysis ／137
6.2.2 Jung’s Theory of Personality Types ／138
6.2.3 The New Freudian Theory of Personality ／139
6.2.4 The Trait Theory ／140
6.2.5 The Big Five Personality Model ／141
6.2.6 Plog’s Theory of Tourists’ Typology ／142
6.3 The Self？concept of Tourists ／142
6.3.1 The Definition of Tourists’ Self？concept ／142
6.3.2 The Factors that Influence Tourists’ Self？concept ／143
6.3.3 The Composition of Self？concept ／144
6.3.4 Self？concept and the Symbolism of Tourism Consumption ／145
6.4 Self？consistency and Travel Destination Selection ／147
6.4.1 The Definition of Self？consistency ／147
6.4.2 Application of the Self？consistency Theory in Tourism ／149
Chapter 7 The Impacts of Technology on Tourism
Consumer Behavior ／152
7.1 Technology Types and Their Applications in Tourism ／153
7.1.1 Portable Devices: Audio Guides, Heritage Interpreters, Translators ／153
7.1.2 Immersive Experience Equipment: Augmented Reality,
Virtual Reality, Holographic Projection ／155
7.1.3 AI Robots ／159
7.1.4 Big Data ／161
7.2 Technology Impacts on the Tourism Industry ／162
7.2.1 The Tourism Industry Perspective ／162
7.2.2 The Tourism Products Perspective ／163
7.2.3 The Tourist Perspective ／165
7.2.4 The Tourism Practitioner Perspective ／166
7.3 Technological Impacts on Tourism Consumers’Behavior at
Different Stages of Tourism ／168
7.3.1 Pre？tourism ／168
7.3.2 During Tourism ／170
7.3.3 Post？tourism ／172
Chapter 8 Reference Groups ／174
8.1 The Definitions of Reference Groups ／177
8.2 Types of Reference Groups ／177
8.2.1 Primary Reference Groups and Secondary Reference Groups ／177
8.2.2 Aspirational Groups, Associative Groups and Dissociative groups ／178
8.3 Social Influence Theories ／178
8.3.1 Self？concept ／178
8.3.2 Self？psychology ／179
8.3.3 Conformity ／179
8.3.4 Existential Phenomenology ／181
8.3.5 Social Comparison ／181
8.3.6 Social Psychology ／181
8.3.7 Other Theories ／181
8.4 Reference Groups Influence ／182
8.4.1 Informational Influence ／182
8.4.2 Utilitarian Influence ／183
8.4.3 Value Expressive Influence ／183
8.4.4 Normative Influence ／183
8.4.5 Comparative Influence ／184
8.5 The Power of Reference Groups ／184
8.5.1 Referent Power ／184
8.5.2 Legitimate Power ／184
8.5.3 Information Power ／184
8.5.4 Expert Power ／185
8.5.5 Reward Power ／185
8.5.6 Coercive Power ／185
8.6 Factors Determining the Influence of the Reference Groups ／185
8.6.1 The Characteristics of the Product ／185
8.6.2 Consumer Characteristics ／186
8.6.3 The Characteristics of the Reference Groups ／186
8.7 The Application of the Reference Groups in Tourism Marketing ／187
8.7.1 Celebrity Effect ／187
8.7.2 Expert Effect ／188
8.7.3 Word？of？mouth (WOM) Communication ／188
8.7.4 Key Opinion Leaders (KOLs) and Key Opinion Customers (KOCs) ／189
8.8 Family Influence ／190
8.8.1 The Family Life Cycle ／190
8.8.2 Roles and Decision？making in the Family ／192
8.8.3 Intergenerational Influence ／193
Chapter 9 Culture ／195
9.1 Culture and Tourism Consumer Behavior ／196
9.1.1 The Meaning of Culture ／196
9.1.2 The Characteristics of Culture ／197
9.2 Subculture and Tourism Consumer Behavior ／200
9.2.1 Overview of Subculture ／200
9.2.2 The Influence of Subculture on Tourism Consumer Behavior ／201
9.3 Cultural Differences and Tourism Consumer Behavior ／204
9.3.1 The Measurement of Cultural Differences ／204
9.3.2 The Influence of Cultural Differences on Tourism Consumer Behavior ／208
9.4 Traditional Chinese Culture and Tourism Consumer Behavior ／212
9.4.1 The Spirit of Traditional Chinese Culture ／212
9.4.2 Brand Strategies for Tourism Enterprises Based on Chinese Cultural
Characteristics ／215
Chapter 10 Marketing and Tourism Consumer Behavior ／218
10.1 Tourism Products and Tourism Consumer Behavior ／220
10.1.1 Understanding Tourism Products ／220
10.1.2 Tourism Product Life Cycle ／223
10.1.3 Tourism Product Brand ／226
10.2 Tourism Price and Tourism Consumer Behavior ／229
10.2.1 Understanding Tourism Price ／229
10.2.2 Tourism Product Pricing ／232
10.3 Tourism Distribution Channels and Tourism Consumer
Behavior ／234
10.3.1 The Definition of Tourism Distribution Channels ／234
10.3.2 Types of Tourism Distribution Channels and Tourism Consumer
Behavior ／235
10.3.3 Tourism Intermediaries and Tourism Consumer Behavior ／239
10.4 Tourism Promotion and Tourism Consumer Behavior ／240
10.4.1 The Definition of Tourism Promotion ／240
10.4.2 The Role of Tourism Promotion ／240
10.4.3 Tourism Promotion Mix and Tourism Consumer Behavior ／241
10.5 Marketing Innovation and Tourism Consumer Behavior ／242
10.5.1 Internet Marketing and Tourism Consumer Behavior ／242
10.5.2 Green Marketing and Tourism Consumer Behavior ／243
10.5.3 Cultural Marketing and Tourism Consumer Behavior ／243
10.5.4 KOL Marketing and Tourism Consumer Behavior ／244
Chapter 11 Tourist Purchasing Decision, Tourism
Pre？purchasing, and Communication ／246
11.1 Tourism Consumer Decision？Making Process ／247
11.1.1 Need or Problem Recognition Stage ／248
11.1.2 Information Search and Collection Stage ／250
11.2 Communication ／252
11.2.1 Designing Persuasive Messages ／254
11.2.2 The Impact of Technology on Tourism Consumer Communication ／254
11.2.3 Online Consumer Behavior ／258
Chapter 12 Tourism Experience ／265
12.1 The Meaning and Type of Tourism Experience ／266
12.1.1 The Meaning of Tourism Experience ／266
12.1.2 The Type of Tourism Experience ／267
12. 2 The Quality of Tourism Experience ／271
12.2.1 The Connotation of Tourism Experience Quality ／271
12.2.2 The Influencing Factors of Tourism Experience Quality ／273
12.3 Authenticity, Embodiment and Risk Perception of
Tourism Experience ／277
12.3.1 Tourism Authenticity ／277
12.3.2 Embodied Experience ／278
12.3.3 Risk Perception ／279
12.4 The Strategy of Tourism Experience Marketing ／280
12.4.1 Focus on Destination Placeness ／281
12.4.2 Highlight Local Symbols ／282
12.4.3 Strive for Themed Experiences ／283
12.4.4 Enhance the Interaction ／284
12.4.5 5G VR Tourism Experience ／287
Chapter 13 Post？purchase Behavior of Tourism Consumer ／289
13.1 Tourism Consumer Satisfaction ／290
13.1.1 The Concept of Tourism Consumer Satisfaction ／290
13.1.2 The Characteristics of Tourism Consumer Satisfaction ／291
13.1.3 The Measurement of Tourism Consumer Satisfaction ／292
13.1.4 Factors Influencing Tourism Consumer Satisfaction ／294
13.2 Tourism Consumer Loyalty ／296
13.2.1 The Concept of Tourism Consumer Loyalty ／296
13.2.2 The Measurement of Tourism Consumer Loyalty ／297
13.2.3 The Classification of Tourism Consumer Loyalty ／300
13.2.4 Factors Influencing Tourism Consumer Loyalty ／303
13.2.5 User Generated Content (UGC） ／308
13.3 Tourism Consumer Complaints ／309
13.3.1 The Concept of Tourism Consumer Complaints ／309
13.3.2 The Types of Tourism Consumer Complaints ／310
13.3.3 The Reasons of Tourism Consumer Complaints ／312
1.1 What is tourism consumer behavior? ／002
1.1.1 The Features of Tourism Consumption ／003
1.1.2 The Definition of Tourism Consumer Behavior ／004
1.1.3 The Elements of Tourism Consumer Behavior ／005
1.1.4 How Tourism Consumer Behavior Changed over the Time ／007
1.2 How to learn tourism consumer behavior? ／011
1.2.1 The Theories Apply to Tourism Consumer Behavior ／011
1.2.2 The Approaches to Explore Tourism Consumer Behavior ／017
1.2.3 The Factors that Influence the Tourism Consumer Behavior ／020
1.3 Why the understanding of tourism consumer behavior is
important? ／023
1.3.1 Government Perspective ／024
1.3.2 Business Perspective ／024
1.3.3 Community Perspective ／025
Chapter 2 Tourism Consumer Perception ／027
2.1 Tourism Consumer Sensation ／029
2.1.1 The Meaning and Category of Tourism Consumer Sensation ／029
2.1.2 The Characteristics of Tourism Consumer Sensation ／033
2.2 Tourism Consumer Perception ／034
2.2.1 The Meaning of Tourism Consumer Perception: Perception
Versus Sensation ／034
2.2.2 The Characteristics of Tourism Consumer Perception ／035
2.3 Impact Factors and Process of Tourism Consumer Perception ／039
2.3.1 Impact Factors of Tourism Consumer Perception ／039
2.3.2 Impact Process of Tourism Consumer Perception ／043
2.4 Tourism Consumer Destination Perception ／044
2.4.1 Tourism Consumer Perception of the Tourist Destination Image ／044
2.4.2 Tourism Consumer Perception of the Tourist Destination Elements ／046
2.4.3 Tourism Consumer Perception of the Travel Distance and Risk ／048
2.5 Marketing Strategy Based on Tourism Consumer Perception ／050
2.5.1 Brand Marketing ／051
2.5.2 Tourism Experience Marketing ／051
2.5.3 Embedded Advertising ／052
Chapter 3 Learning and Memory ／054
3.1 Learning ／055
3.1.1 The Nature of Tourism Consumer Learning ／055
3.1.2 Learning Theory and Application in Tourism ／057
3.1.3 The Content of Tourism Consumer Learning ／063
3.2 Tourism Memory ／065
3.2.1 The Role of Memory in Learning ／065
3.2.2 The Memory System ／065
3.2.3 The Formation and Characteristics of Tourism Memory ／067
3.2.4 Memory Interference and Distortion ／072
Chapter 4 Motivation ／074
4.1 Tourism Need ／075
4.1.1 Overview of Need ／076
4.1.2 Theoretical Views of Need Related to Tourism ／077
4.1.3 Definition and Characteristics of Tourism Need ／079
4.1.4 Models of Tourism Need ／080
4.2 Tourism Motivation ／082
4.2.1 Definition and Forming of Tourism Motivation ／082
4.2.2 Characteristics of Tourism Motivation ／084
4.2.3 Theoretical Views of Motivation ／087
4.2.4 Classic Theories of Tourism Motivation ／089
4.3 Influencing Factors of Tourism Motivation ／092
4.3.1 Psychological Factors ／092
4.3.2 Objective Factors ／093
4.3.3 External Factors ／095
4.4 Tourism Demand ／096
4.4.1 Definition of Tourism Demand ／097
4.4.2 Influencing Factors of Tourism Demand ／097
4.4.3 Objective Obstacles to Realizing Tourism Demand ／098
Chapter 5 Attitude and Emotion ／101
5.1 Chapter Introduction ／102
5.2 Attitude ／103
5.2.1 Tourist Attitude ／103
5.2.2 Tourist Attitude Components ／104
5.2.3 The Multiattribute Attitude Model ／105
5.2.4 The ABC Model of Attitudes ／106
5.2.5 Tourist Attitudes and the Theory of Planned Behavior (TPB) ／107
5.2.6 Types of Tourism and Tourist Attitudes ／109
5.2.7 Tourism and Changing Tourists’ Attitudes ／114
5.3 Emotion and Tourism ／116
5.3.1 Tourists’ Emotions ／116
5.3.2 Tourists’ Emotions and Destination Marketing ／117
5.3.3 Types of Emotions ／118
5.3.4 The Cognitive Appraisal Theory in Tourism ／123
Chapter 6 Tourism Consumer Personality ／126
6.1 What is the tourist personality? ／127
6.1.1 The Definition of the Tourist Personality ／127
6.1.2 The Features of the Tourist Personality ／128
6.1.3 The Inter？structure of the Tourist Personality ／129
6.1.4 The Factors Influencing Personality Formation and Development ／131
6.1.5 Classification of Tourism Consumer Personality ／133
6.2 The Primary Theories of the Tourist Personality ／137
6.2.1 Freud’s Theory of Psychoanalysis ／137
6.2.2 Jung’s Theory of Personality Types ／138
6.2.3 The New Freudian Theory of Personality ／139
6.2.4 The Trait Theory ／140
6.2.5 The Big Five Personality Model ／141
6.2.6 Plog’s Theory of Tourists’ Typology ／142
6.3 The Self？concept of Tourists ／142
6.3.1 The Definition of Tourists’ Self？concept ／142
6.3.2 The Factors that Influence Tourists’ Self？concept ／143
6.3.3 The Composition of Self？concept ／144
6.3.4 Self？concept and the Symbolism of Tourism Consumption ／145
6.4 Self？consistency and Travel Destination Selection ／147
6.4.1 The Definition of Self？consistency ／147
6.4.2 Application of the Self？consistency Theory in Tourism ／149
Chapter 7 The Impacts of Technology on Tourism
Consumer Behavior ／152
7.1 Technology Types and Their Applications in Tourism ／153
7.1.1 Portable Devices: Audio Guides, Heritage Interpreters, Translators ／153
7.1.2 Immersive Experience Equipment: Augmented Reality,
Virtual Reality, Holographic Projection ／155
7.1.3 AI Robots ／159
7.1.4 Big Data ／161
7.2 Technology Impacts on the Tourism Industry ／162
7.2.1 The Tourism Industry Perspective ／162
7.2.2 The Tourism Products Perspective ／163
7.2.3 The Tourist Perspective ／165
7.2.4 The Tourism Practitioner Perspective ／166
7.3 Technological Impacts on Tourism Consumers’Behavior at
Different Stages of Tourism ／168
7.3.1 Pre？tourism ／168
7.3.2 During Tourism ／170
7.3.3 Post？tourism ／172
Chapter 8 Reference Groups ／174
8.1 The Definitions of Reference Groups ／177
8.2 Types of Reference Groups ／177
8.2.1 Primary Reference Groups and Secondary Reference Groups ／177
8.2.2 Aspirational Groups, Associative Groups and Dissociative groups ／178
8.3 Social Influence Theories ／178
8.3.1 Self？concept ／178
8.3.2 Self？psychology ／179
8.3.3 Conformity ／179
8.3.4 Existential Phenomenology ／181
8.3.5 Social Comparison ／181
8.3.6 Social Psychology ／181
8.3.7 Other Theories ／181
8.4 Reference Groups Influence ／182
8.4.1 Informational Influence ／182
8.4.2 Utilitarian Influence ／183
8.4.3 Value Expressive Influence ／183
8.4.4 Normative Influence ／183
8.4.5 Comparative Influence ／184
8.5 The Power of Reference Groups ／184
8.5.1 Referent Power ／184
8.5.2 Legitimate Power ／184
8.5.3 Information Power ／184
8.5.4 Expert Power ／185
8.5.5 Reward Power ／185
8.5.6 Coercive Power ／185
8.6 Factors Determining the Influence of the Reference Groups ／185
8.6.1 The Characteristics of the Product ／185
8.6.2 Consumer Characteristics ／186
8.6.3 The Characteristics of the Reference Groups ／186
8.7 The Application of the Reference Groups in Tourism Marketing ／187
8.7.1 Celebrity Effect ／187
8.7.2 Expert Effect ／188
8.7.3 Word？of？mouth (WOM) Communication ／188
8.7.4 Key Opinion Leaders (KOLs) and Key Opinion Customers (KOCs) ／189
8.8 Family Influence ／190
8.8.1 The Family Life Cycle ／190
8.8.2 Roles and Decision？making in the Family ／192
8.8.3 Intergenerational Influence ／193
Chapter 9 Culture ／195
9.1 Culture and Tourism Consumer Behavior ／196
9.1.1 The Meaning of Culture ／196
9.1.2 The Characteristics of Culture ／197
9.2 Subculture and Tourism Consumer Behavior ／200
9.2.1 Overview of Subculture ／200
9.2.2 The Influence of Subculture on Tourism Consumer Behavior ／201
9.3 Cultural Differences and Tourism Consumer Behavior ／204
9.3.1 The Measurement of Cultural Differences ／204
9.3.2 The Influence of Cultural Differences on Tourism Consumer Behavior ／208
9.4 Traditional Chinese Culture and Tourism Consumer Behavior ／212
9.4.1 The Spirit of Traditional Chinese Culture ／212
9.4.2 Brand Strategies for Tourism Enterprises Based on Chinese Cultural
Characteristics ／215
Chapter 10 Marketing and Tourism Consumer Behavior ／218
10.1 Tourism Products and Tourism Consumer Behavior ／220
10.1.1 Understanding Tourism Products ／220
10.1.2 Tourism Product Life Cycle ／223
10.1.3 Tourism Product Brand ／226
10.2 Tourism Price and Tourism Consumer Behavior ／229
10.2.1 Understanding Tourism Price ／229
10.2.2 Tourism Product Pricing ／232
10.3 Tourism Distribution Channels and Tourism Consumer
Behavior ／234
10.3.1 The Definition of Tourism Distribution Channels ／234
10.3.2 Types of Tourism Distribution Channels and Tourism Consumer
Behavior ／235
10.3.3 Tourism Intermediaries and Tourism Consumer Behavior ／239
10.4 Tourism Promotion and Tourism Consumer Behavior ／240
10.4.1 The Definition of Tourism Promotion ／240
10.4.2 The Role of Tourism Promotion ／240
10.4.3 Tourism Promotion Mix and Tourism Consumer Behavior ／241
10.5 Marketing Innovation and Tourism Consumer Behavior ／242
10.5.1 Internet Marketing and Tourism Consumer Behavior ／242
10.5.2 Green Marketing and Tourism Consumer Behavior ／243
10.5.3 Cultural Marketing and Tourism Consumer Behavior ／243
10.5.4 KOL Marketing and Tourism Consumer Behavior ／244
Chapter 11 Tourist Purchasing Decision, Tourism
Pre？purchasing, and Communication ／246
11.1 Tourism Consumer Decision？Making Process ／247
11.1.1 Need or Problem Recognition Stage ／248
11.1.2 Information Search and Collection Stage ／250
11.2 Communication ／252
11.2.1 Designing Persuasive Messages ／254
11.2.2 The Impact of Technology on Tourism Consumer Communication ／254
11.2.3 Online Consumer Behavior ／258
Chapter 12 Tourism Experience ／265
12.1 The Meaning and Type of Tourism Experience ／266
12.1.1 The Meaning of Tourism Experience ／266
12.1.2 The Type of Tourism Experience ／267
12. 2 The Quality of Tourism Experience ／271
12.2.1 The Connotation of Tourism Experience Quality ／271
12.2.2 The Influencing Factors of Tourism Experience Quality ／273
12.3 Authenticity, Embodiment and Risk Perception of
Tourism Experience ／277
12.3.1 Tourism Authenticity ／277
12.3.2 Embodied Experience ／278
12.3.3 Risk Perception ／279
12.4 The Strategy of Tourism Experience Marketing ／280
12.4.1 Focus on Destination Placeness ／281
12.4.2 Highlight Local Symbols ／282
12.4.3 Strive for Themed Experiences ／283
12.4.4 Enhance the Interaction ／284
12.4.5 5G VR Tourism Experience ／287
Chapter 13 Post？purchase Behavior of Tourism Consumer ／289
13.1 Tourism Consumer Satisfaction ／290
13.1.1 The Concept of Tourism Consumer Satisfaction ／290
13.1.2 The Characteristics of Tourism Consumer Satisfaction ／291
13.1.3 The Measurement of Tourism Consumer Satisfaction ／292
13.1.4 Factors Influencing Tourism Consumer Satisfaction ／294
13.2 Tourism Consumer Loyalty ／296
13.2.1 The Concept of Tourism Consumer Loyalty ／296
13.2.2 The Measurement of Tourism Consumer Loyalty ／297
13.2.3 The Classification of Tourism Consumer Loyalty ／300
13.2.4 Factors Influencing Tourism Consumer Loyalty ／303
13.2.5 User Generated Content (UGC） ／308
13.3 Tourism Consumer Complaints ／309
13.3.1 The Concept of Tourism Consumer Complaints ／309
13.3.2 The Types of Tourism Consumer Complaints ／310
13.3.3 The Reasons of Tourism Consumer Complaints ／312
展開全部
旅游消費者行為(雙語版) 作者簡介
史達，男，經濟學博士，教授，博士生導師。東北財經大學薩里國際學院院長。英國曼徹斯特大學訪問學者，加拿大西安大略大學訪問學者。霍英東教育基金會高等院校青年教師獎獲得者。先后擔任國家自然科學基金項目主持人、國家社會科學基金項目主持人，中國旅游協會旅游教育分會副會長，*高校旅游管理類專業教學指導委員會委員。遼寧省旅游管理類專業教學指導委員會主任。《旅游科學》編委會成員，《旅游研究》編委會成員。在International Journal of Contemporary Hospitality Management，Journal of Hospitality and Tourism Research，Cornell Hospitality Quarterly，Journal of Destination Marketing and Management，《南開管理評論》《財貿經濟》《政治學研究》《旅游學刊》等SSCI和CSSCI期刊發表論文30余篇，主持編寫《遼寧省文化和旅游建設標準體系建設指南》等多項省（市）級地方標準。
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