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戰略敗局:企業戰略決策失敗案例分析 版權信息
- ISBN：9787302618553
- 條形碼：9787302618553 ; 978-7-302-61855-3
- 裝幀：一般輕型紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
戰略敗局:企業戰略決策失敗案例分析 本書特色
“成功的路有千百種，失敗的路只有這幾條。”深刻理解企業失敗的邏輯和原因，可以幫助管理者根據前車之鑒，規避決策陷阱，減少決策失敗的風險，對企業運營意義十分重大。本書以五個自主開發的企業案例為基礎，采用“問題導向 分步解決”的分析模式，探究和總結企業戰略決策失敗的共性原因。
戰略敗局:企業戰略決策失敗案例分析 內容簡介
戰略管理作為工商管理學科的重要課程，旨在培養學生站在企業高層管理者的角度，通過全面梳理和系統分析企業的目標、外部環境、內部能力等方面，鑒別出適合自身發展的方向和途徑，以獲取競爭優勢，實現可持續很好績效的謀篇布局。 失敗案例極具學習價值，是企業管理者避免犯低級錯誤，提高決策成功率的重要借鑒。企業的成功基于創新，創新基于差異化，成功的創新基于符合市場真實需求的差異化。而企業的失敗，殊路同歸，無論企業性質、規模、業務領域，失敗的邏輯具有共性。“成功的路有千百種，失敗的路只有這幾條。”深刻理解企業失敗的邏輯和原因，可以幫助管理者根據前車之鑒，規避決策陷阱，減少決策失敗的風險，對企業運營意義十分重大。 然而，失敗的企業案例非常稀缺。一方面，絕大多數企業不愿公開自身錯誤，以免影響品牌形象。另一方面，失敗企業的管理往往比較松散粗放，案例開發所需的基礎材料和數據難以收集。 因此，本書開發的5個中國企業的戰略決策失敗案例，對在我國市場中拼殺的企業管理者極具學習價值。其中，美亞汽車因企業已被母公司收購，企業不再運行，愿以其實際經歷和教訓為工商管理學習者提供樣本。A漁業公司和A農牧公司均為我國大型農牧業集團，案例基于實際調研完成，本書中隱去企業名稱和可能辨識出具體企業名稱的內容。中國A乳業公司和匯源集團的案例，基于上市公司披露數據和公開材料的二手數據開發，不涉及公司內部商業機密。 以上5篇案例，均已被中國管理案例共享中心收錄。
戰略敗局:企業戰略決策失敗案例分析 目錄
目錄
第1章 緒論 ······························································································1
1.1 問題導向原則 ·····································································································1
1.2 戰略管理的目的 ·································································································2
1.3 研究戰略決策失敗案例的價值 ·········································································2
1.4 企業戰略決策失敗的主要表現形式 ·································································3
1.5 樸素邏輯與戰略邏輯的關系 ·············································································4
1.6 本書目的與結構 ·································································································4
第2章 匯源敗局 ·······················································································6
2.1 案例正文 ·············································································································6
2.2 思考題 ···············································································································22
2.3 分析思路 ···········································································································23
2.4 理論依據與分析 ·······························································································24
2.5 關鍵要點及總結 ·······························································································35
第3章 “全球有機奶**股”A乳業公司的戰略搖擺 ·····························37
3.1 案例正文 ···········································································································37
3.2 思考題 ···············································································································55
3.3 分析思路 ···········································································································55
3.4 理論依據及分析 ·······························································································57
3.5 關鍵要點及總結 ·······························································································72
第4章 擱淺的海上巨輪——A漁業公司多元化戰略的困局 ····················74
4.1 案例正文 ···········································································································74
4.2 思考題 ···············································································································89
4.3 分析思路 ···········································································································89
4.4 理論依據及分析 ·······························································································91
4.5 關鍵要點及總結 ·····························································································104
第5章 令人惋惜的美亞汽車 ·································································106
5.1 案例正文 ·········································································································106
5.2 思考題 ·············································································································119
5.3 分析思路 ·········································································································119
5.4 理論依據及分析 ·····························································································120
5.5 關鍵要點及總結 ·····························································································135
第6章 倒在風口上的昔日巨頭——A家政公司 ····································138
6.1 案例正文 ·········································································································138
6.2 思考題 ·············································································································155
6.3 分析思路 ·········································································································156
6.4 理論依據及分析 ·····························································································157
6.5 關鍵要點及總結 ·····························································································169
第7章 企業戰略決策失敗的共性原因及啟示 ·······································171
7.1 戰略的本質 ·····································································································171
7.2 企業戰略的類別 ·····························································································173
7.3 案例企業決策失敗的共性表現和原因 ·························································174
7.4 戰略決策的關鍵要點 ·····················································································176
7.5 戰略決策失敗案例的啟示 ·············································································179
參考文獻 ·································································································182
展開全部
戰略敗局:企業戰略決策失敗案例分析 作者簡介
谷征，英國雷丁大學亨利商學院哲學博士（管理學方向），中國農業大學農林經濟管理專業管理學博士。中國農業大學經濟管理學院教師，副高職稱，碩士生導師。現任中國農業大學MBA教育中心執行主任。曾赴美國哥倫比亞大學、紐約大學、加拿大西安大略大學毅偉商學院等多國院校訪問。在企業戰略、公司治理、農業產業鏈一體化領域有深入研究和豐富的實踐經驗，為工商管理碩士（MBA）講授“戰略管理”課程。撰寫專著3部，開發管理案例20余個。多次應邀接受央視、北京衛視、新浪、騰訊等媒體采訪。
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