中圖網(wǎng)小程序
一鍵登錄
更方便
中圖價(jià):¥48.6
加入購(gòu)物車
市場(chǎng)營(yíng)銷 版權(quán)信息
- ISBN：9787568926355
- 條形碼：9787568926355 ; 978-7-5689-2635-5
- 裝幀：一般膠版紙
- 冊(cè)數(shù)：暫無(wú)
- 重量：暫無(wú)
- 所屬分類：>>
市場(chǎng)營(yíng)銷 內(nèi)容簡(jiǎn)介
本教材不僅講述了靠前市場(chǎng)營(yíng)銷的基本知識(shí)和相關(guān)操作原理，還通過(guò)案例分析加深學(xué)生對(duì)所學(xué)知識(shí)的理解，從而使學(xué)生對(duì)靠前市場(chǎng)營(yíng)銷的過(guò)程和基本實(shí)踐有一個(gè)全面的了解，有利于培養(yǎng)既有良好的英語(yǔ)基礎(chǔ)又具備專業(yè)知識(shí)的靠前商務(wù)復(fù)合型人才。本教材語(yǔ)言規(guī)范、簡(jiǎn)潔，內(nèi)容全面、透徹，具有前沿性，理論與實(shí)踐有機(jī)結(jié)合，可供商務(wù)英語(yǔ)專業(yè)、市場(chǎng)營(yíng)銷專業(yè)、靠前商務(wù)專業(yè)的學(xué)生使用，也可供MBA學(xué)生使用，同時(shí)也可供企業(yè)管理人員和營(yíng)銷人員使用。
市場(chǎng)營(yíng)銷 目錄
PART 1 The International Marketing Environment
Unit 1 Strategic Planning and Global Policy
Unit 2 The Political and Economic Environment
Unit 3 Scientific and Technological Environment
Unit 4 The Cultural and Demographic Environment
Unit 5 The Legal Impact on Marketing
PART 2 Customers and Positioning
Unit 6 International Marketing Research
Unit 7 Positioning
Unit 8 Consumers' Purchasing Behavior
Unit 9 International Service Marketing
Unit 10 Market Entry and Expansion
PART 3 Integrated Marketing Communication Strategy
Unit 11 Brand Management
Unit 12 The Marketing Mix
Unit 13 Internet Marketing and Social Media
Unit 14 Global Distribution and Logistics
Unit 15 Corporate Social Responsibility and Sustainability
Glossary
參考文獻(xiàn)
Unit 1 Strategic Planning and Global Policy
Unit 2 The Political and Economic Environment
Unit 3 Scientific and Technological Environment
Unit 4 The Cultural and Demographic Environment
Unit 5 The Legal Impact on Marketing
PART 2 Customers and Positioning
Unit 6 International Marketing Research
Unit 7 Positioning
Unit 8 Consumers' Purchasing Behavior
Unit 9 International Service Marketing
Unit 10 Market Entry and Expansion
PART 3 Integrated Marketing Communication Strategy
Unit 11 Brand Management
Unit 12 The Marketing Mix
Unit 13 Internet Marketing and Social Media
Unit 14 Global Distribution and Logistics
Unit 15 Corporate Social Responsibility and Sustainability
Glossary
參考文獻(xiàn)
展開(kāi)全部
書(shū)友推薦
- >
羅庸西南聯(lián)大授課錄
- >
唐代進(jìn)士錄
- >
史學(xué)評(píng)論
- >
名家?guī)阕x魯迅:故事新編
- >
羅曼·羅蘭讀書(shū)隨筆-精裝
- >
回憶愛(ài)瑪儂
- >
我從未如此眷戀人間
- >
苦雨齋序跋文-周作人自編集
本類暢銷
