掃一掃
關(guān)注中圖網(wǎng)
官方微博
本類五星書更多>
-
>
以利為利:財政關(guān)系與地方政府行為
-
>
立足飯碗 藏糧于地——基于中國人均耕地警戒值的耕地保護(hù)視角
-
>
營銷管理
-
>
茶葉里的全球貿(mào)易史(精裝)
-
>
近代華商股票市場制度與實踐(1872—1937)
-
>
麥肯錫圖表工作法
-
>
海龜交易法則
數(shù)字貿(mào)易師能力等級認(rèn)證培訓(xùn)教程 版權(quán)信息
- ISBN：9787302588016
- 條形碼：9787302588016 ; 978-7-302-58801-6
- 裝幀：一般輕型紙
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
數(shù)字貿(mào)易師能力等級認(rèn)證培訓(xùn)教程 本書特色
本書順應(yīng)了數(shù)字化、網(wǎng)絡(luò)化、智能化發(fā)展趨勢，以數(shù)字經(jīng)濟(jì)與數(shù)字管理教學(xué)教材建設(shè)為出發(fā)點回應(yīng)新時代需求，致力于消除“數(shù)字鴻溝”，促進(jìn)新型人才培養(yǎng)，推動跨學(xué)科交叉融合，實現(xiàn)學(xué)科系統(tǒng)性創(chuàng)新性提升，助力高等教育的高質(zhì)量發(fā)展，對經(jīng)濟(jì)發(fā)展、社會進(jìn)步、民生改善等將產(chǎn)生深刻的影響，必將引起數(shù)字經(jīng)濟(jì)領(lǐng)域的廣泛關(guān)注。 數(shù)字時代，數(shù)字貿(mào)易師助力數(shù)字經(jīng)濟(jì)高速發(fā)展。
數(shù)字貿(mào)易師能力等級認(rèn)證培訓(xùn)教程 內(nèi)容簡介
《數(shù)字貿(mào)易師能力等級認(rèn)證培訓(xùn)教程》 全面介紹了數(shù)字貿(mào)易的內(nèi)涵特征及世界主要國家數(shù)字貿(mào)易發(fā)展現(xiàn)狀，通過學(xué)習(xí)本書，讀者對 數(shù)字貿(mào)易發(fā)展趨勢以及與數(shù)字貿(mào)易密切相關(guān)的一些知識有一個比較清晰的了解。 全書共七章，主要包括數(shù)字貿(mào)易概論、數(shù)字貿(mào)易標(biāo)準(zhǔn)和規(guī)則、數(shù)字物流、數(shù)字營銷、eWTP數(shù)字 化平臺、信息技術(shù)、數(shù)字技術(shù)等內(nèi)容。 本書在知識的選擇上進(jìn)行了深入的思考，無論是數(shù)字技術(shù)與貿(mào)易領(lǐng)域的初學(xué)者還是具備一定相關(guān) 知識的讀者，都能從書中得到一定的收獲或啟發(fā)，同時本書還適合高等院校的國際經(jīng)濟(jì)與貿(mào)易、國際 商務(wù)、電子商務(wù)、跨境電子商務(wù)等專業(yè)高年級學(xué)生及相關(guān)從業(yè)人員閱讀。
數(shù)字貿(mào)易師能力等級認(rèn)證培訓(xùn)教程 目錄
目錄
**章 數(shù)字貿(mào)易概論 ··································································1
**節(jié) 數(shù)字貿(mào)易的內(nèi)涵及特征 ·····················································1
第二節(jié) 數(shù)字貿(mào)易的屬性 ·····························································3
第三節(jié) 數(shù)字貿(mào)易的發(fā)展趨勢及影響 ················································6
第四節(jié) 主要國家數(shù)字貿(mào)易的發(fā)展 ················································10
第五節(jié) 中國數(shù)字貿(mào)易的發(fā)展 ······················································13
第二章 數(shù)字貿(mào)易標(biāo)準(zhǔn)和規(guī)則 ·······················································20
**節(jié) 國際貿(mào)易協(xié)定中的數(shù)字貿(mào)易規(guī)則概述 ···································20
第二節(jié) 世界貿(mào)易組織下的數(shù)字貿(mào)易規(guī)則 ········································21
第三節(jié) 區(qū)域貿(mào)易協(xié)定下的數(shù)字貿(mào)易規(guī)則 ········································25
第四節(jié) 中國在貿(mào)易協(xié)定中的數(shù)字貿(mào)易規(guī)則 ······································31
第三章 數(shù)字物流 ·····································································34
**節(jié) 數(shù)字物流的研究對象與研究價值 ········································34
第二節(jié) 數(shù)字物流的內(nèi)涵與功能 ···················································37
第三節(jié) 數(shù)字物流的系統(tǒng)結(jié)構(gòu) ······················································41
第四節(jié) 大數(shù)據(jù)推動物流智能化轉(zhuǎn)型升級 ········································43
第五節(jié) 新零售背景下的數(shù)字物流 ················································50
第六節(jié) 跨境電子商務(wù)物流 ························································55
第四章 數(shù)字營銷 ·····································································61
**節(jié) 數(shù)字營銷概述 ·····························································61
第二節(jié) 數(shù)字營銷戰(zhàn)略 ·····························································64
第三節(jié) 消費者洞察 ································································68
第四節(jié) 數(shù)字品牌營銷 ·····························································72
第五節(jié) 數(shù)字內(nèi)容營銷 ·····························································74
第六節(jié) 搜索引擎營銷 ·····························································78
第七節(jié) 程序化廣告 ································································82
第八節(jié) 社會化媒體營銷 ···························································86
VI
數(shù)字貿(mào)易師能力等級認(rèn)證培訓(xùn)教程
第五章 eWTP數(shù)字化平臺 ·························································89
**節(jié) 數(shù)字化平臺的概念 ························································89
第二節(jié) eWTP數(shù)字平臺 ···························································91
第六章 信息技術(shù) ·····································································99
**節(jié) 構(gòu)成網(wǎng)絡(luò)的基礎(chǔ)硬件 ······················································99
第二節(jié) 網(wǎng)絡(luò)類型 ··································································105
第三節(jié) 網(wǎng)絡(luò)協(xié)議 ··································································107
第四節(jié) 網(wǎng)絡(luò)應(yīng)用 ··································································116
第五節(jié) 網(wǎng)站技術(shù) ··································································122
第六節(jié) 網(wǎng)絡(luò)支付與安全技術(shù) ·····················································127
第七節(jié) EDI技術(shù) ··································································133
第八節(jié) 第五代通信技術(shù)—5G ·················································141
第七章 數(shù)字技術(shù) ···································································145
**節(jié) 大數(shù)據(jù)技術(shù) ·······························································145
第二節(jié) 人工智能技術(shù) ····························································156
第三節(jié) 云計算 ····································································178
第四節(jié) 物聯(lián)網(wǎng) ····································································188
第五節(jié) 區(qū)塊鏈 ····································································193
第六節(jié) 數(shù)字技術(shù)在數(shù)字貿(mào)易中的應(yīng)用 ··········································199
參考文獻(xiàn) ·························································································204
展開全部
數(shù)字貿(mào)易師能力等級認(rèn)證培訓(xùn)教程 作者簡介
梅雪峰，博士，教授，F(xiàn)任浙江外國語學(xué)院教務(wù)處處長，中國（杭州）跨境電子商務(wù)綜合試驗區(qū)特聘專家，浙江省電子商務(wù)促進(jìn)會理事，校學(xué)術(shù)委員會委員。近年來主持參與國家自然科學(xué)基金及省部級科研教學(xué)十余項，在國內(nèi)外知名期刊上發(fā)表論文二十余篇。
書友推薦
- >
我從未如此眷戀人間
- >
人文閱讀與收藏·良友文學(xué)叢書:一天的工作
- >
回憶愛瑪儂
- >
二體千字文
- >
中國歷史的瞬間
- >
小考拉的故事-套裝共3冊
- >
姑媽的寶刀
- >
經(jīng)典常談
本類暢銷
