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企業成長之道 版權信息
- ISBN：9787302563181
- 條形碼：9787302563181 ; 978-7-302-56318-1
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
企業成長之道 本書特色
本書作者既有企業管理的實戰經驗，又擁有近二十年企業成長管理研究和企業高管教育經驗。多年來與眾多國內優秀企業保持密切聯系，與企業家展開深度的溝通與交流，沉淀出中國企業成長之道。
企業成長之道 內容簡介
本書詳細論述了學術界較為成熟的企業成長理論，根據企業生命周期理論將企業成長劃分為創業階段、快速發展階段、相對穩定階段和二次創業階段四個階段，重點分析企業家、戰略管理、人力資源管理、市場營銷管理、企業文化、創新管理、運營管理、風險管理、社會資本等九大關鍵因素在不同階段對企業成長的影響。本書以企業成長為因變量，以九大關鍵因素為自變量，并以企業生命周期的四個階段為調節變量構建結構方程模型進行實證分析，并根據分析結果，對企業成長提出合理化建議。
企業成長之道 目錄
目 錄
**章
企業本質與企業的特性 ··························································································1
**節 企業本質 ····································································································2
一、企業作為生產組織 ·································································································2
二、企業作為交易組織 ·································································································3
三、企業作為內部知識、能力的集合體 ·······································································4
四、企業作為企業家創新的載體 ··················································································4
第二節 企業的特性 ································································································4
一、企業的契約性 ·········································································································5
二、企業的異質性 ·········································································································5
三、企業的協作性 ·········································································································5
第二章
企業成長與企業成長理論 ·····················································································8
**節 企業成長 ····································································································9
一、企業成長的本質 ·····································································································9
二、企業成長機制 ·······································································································10
第二節 企業成長理論 ··························································································11
一、古典經濟學：分工的規模經濟利益 ·····································································12
二、新古典經濟學：企業生產規模調整 ·····································································13
三、新制度學派：企業邊界的擴大 ·············································································14
四、熊彼特：企業家的創新行為 ················································································16
五、資源、能力、知識基礎理論：利用資源實現知識積累 ·······································17
六、制度變遷理論：內部制度改革 ·············································································17
七、演化經濟學：形成慣例和動態能力 ·····································································18
八、生命周期理論：成長階段的遞進 ·········································································18
X
第三節 資源基礎理論 ··························································································20
一、資源基礎理論的基本假設 ····················································································23
二、資源基礎理論的基本概念 ····················································································24
三、企業資源能力體系 ·······························································································25
第三章
企業生命周期理論 ··································································································30
**節 生命周期理論主要學派 ···········································································31
一、經濟學派：借鑒經濟增長理論 ·············································································31
二、組織學派：借鑒組織成長理論 ·············································································31
三、生命學派：借鑒生命成長 ····················································································32
四、企業學派：來源于管理實踐 ················································································34
五、綜合學派：重視研究科學性和分析工具 ······························································35
六、我國學者對企業生命周期的研究 ·········································································35
第二節 企業生命周期階段劃分 ···········································································36
第四章
企業成長關鍵因素的理論研究 ·········································································40
**節 企業成長動因理論 ···················································································41
一、企業成長的外生因素論 ························································································42
二、企業成長的內生因素論 ························································································42
第二節 企業成長關鍵因素研究 ···········································································43
一、企業家與企業成長 ·······························································································46
二、戰略管理與企業成長 ····························································································56
三、人力資源管理與企業成長 ····················································································63
四、市場營銷管理與企業成長 ····················································································68
五、企業文化與企業成長 ····························································································75
六、創新管理與企業成長 ····························································································83
七、運營管理與企業成長 ····························································································88
八、風險管理與企業成長 ····························································································96
九、社會資本與企業成長 ··························································································103
十、企業成長的評價體系研究 ··················································································112
十一、企業生命周期階段劃分及特征 ·······································································114
展開全部
企業成長之道 作者簡介
王勇，博士，畢業于清華經管學院。主要研究領域：企業成長管理、企業并購重組。 曾任中國水利水電科學院水電模型廠廠長、國研網絡數據科技有限公司副總經理。后加入清華經管學院，歷任中國金融研究中心執行總監、EMBA教育中心主任、高管教育中心主任。現任院長助理，兼企業家學者項目辦公室主任、合作發展辦公室主任。曾任科陸電子科技、海洋王照明、瑞慈醫療、光大證券股份有限公司獨立董事。
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