Unit 1 Intercultural Communication
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Intercultural Communication
1�� Definition of Intercultural Communication
2�� Forms of Intercultural Communication
3�� The Development of Intercultural Communication
4�� The Importance of Intercultural Communication
5�� The Potential Challenges in Intercultural Communication
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1�� Multiculturalism�� One Imperative Factor Influencing
Intercultural Communication
Comprehension Check
Reading 2�� Technology Makes People All Over the World Connected
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 2 Communication and Culture
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Communication and Culture
1�� Communication
2�� Culture
3�� The Relationship Between Culture and Communication
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1�� Considering the Context in Intercultural Communication
Comprehension Check
Reading 2�� What is Material Culture?
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 3 Verbal Communication and Culture
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Verbal Communication and Culture
1�� Verbal Communication
2�� Culturally Loaded Words
3�� Cultural Reflections on Proverbs and Sayings
4�� Cultural Reflections on the Language Usage�� Direct Versus
Indirect Language Usage Styles
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1�� The Confucian Concepts of Jen and Li
Comprehension Check
Reading 2�� Corporate Cultural Modernization in a New Global Economy
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 4 Daily Verbal Communication
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Daily Verbal Communication
1�� Addressing
2�� Greetings
3�� Conversation Topics
4�� Visiting and Parting
5�� Compliments and Compliment Responses
6�� Gratitude and Thanks
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1 �� Communication Styles�� Direct and Indirect Ways
Comprehension Check
Reading 2�� The Culture Grip Influences Cross Cultural Communication ����
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 5 Nonverbal Communication and Culture
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Nonverbal Communication and Culture
1�� Significance of Nonverbal Communication
2�� The Relationship between Nonverbal Communication and Culture
3�� Definition of Nonverbal Communication
4�� Functions of Nonverbal Communication
5�� Classification of Nonverbal Communication
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1���� Appearance�� A Special Way of Communication
Comprehension Check
Reading 2�� A Picture Conveys Various Meanings
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 6 Contrasting Cultural Values
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Contrasting Cultural Values
1�� Value
2�� Cultural Values
3�� Comparison Between Chinese Values and Western Values
4�� Cultural Dimensions ��~����/~��
5�� High-context and Low-context Culture Orientations
6�� The Core Value of Chinese Culture
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1�� Three Fundamental Values of the Chinese
Comprehension Check
Reading 2�� Reflections on Datong and the Common Good
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 7 Intercultural Communication and Education
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Intercultural Communication and Education
1�� The Popularity of Intercultural Education
2�� Intercultural Communication in Educational Settings
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1�� Identity and Social Categorisation�� Otherisation and Occidentalism in Encountering "the West"
Comprehension Check
Reading 2�� Language and Culture in Intercultural Communication Through English
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study

Unit 8 Culture Shock and Intercultural Adaptation
Learning Objectives
Part One Warming Up
Part Two Basic Knowledge of Culture Shock and Intercultural Adaptation ~
1�� Definition of Culture Shock
2�� Symptoms and Effects of Culture Shock
3�� Alleviating Culture Shock
4�� Adaptive Cultural Transformation Competence
5�� Ways to Adapting to a New Culture
6�� Behaving Toward Intercultural Personhood
Glossary
Comprehension Check
Part Three Knowledge Expansion
Reading 1�� Culture Clash
Comprehension Check
Reading 2�� My Successful Experience of Constructing Adaptive
Cultural Transformation Competence
Comprehension Check
Part Four Knowledge Application
Case Analysis
Part Five Knowledge Practice
Translation
Case Study
References