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財經管理系列連鎖企業信息管理與實訓(第2版)/史嚴梅 版權信息
- ISBN：9787512135734
- 條形碼：9787512135734 ; 978-7-5121-3573-4
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
財經管理系列連鎖企業信息管理與實訓(第2版)/史嚴梅 本書特色
本書在講授理論知識的同時，注重實際應用能力的培養和崗位技能的訓練。全書共分為六個模塊。模塊一從專業基礎的角度系統介紹了連鎖企業信息管理系統及其開發方法；模塊二從具體應用的角度闡述了連鎖企業前臺管理、后臺管理操作流程；模塊三和模塊四介紹了決策支持系統、網絡支持管理、連鎖店POS機的使用與維護、條碼技術；模塊五討論了連鎖企業電子商務的應用問題；模塊六突出對學生進、銷、存操作技能的培養，介紹了連鎖信息系統操作流程。 本書可作為高職高專連鎖經營與管理專業的教材，也可供社會相關人士參考。
財經管理系列連鎖企業信息管理與實訓(第2版)/史嚴梅 內容簡介
教材內容全面，具有可讀性、趣味性和廣泛性。匯編了來自于教學、科研和企業、行業的*典型案例，促進相關課程的學習，教材的編寫團隊具有“校企融合”的特點，提高了教材使用的寬度和廣度。企業信息管理人員的加入，增加了實際的生產案例，教材內容可讀性強。
財經管理系列連鎖企業信息管理與實訓(第2版)/史嚴梅 目錄
模塊一 連鎖企業信息管理系統···································································· 1
項目一 連鎖企業信息管理系統概述···························································· 2
項目二 連鎖企業信息管理系統開發·························································· 13
模塊二 連鎖企業前后臺管理····································································· 23
項目一 連鎖企業前臺銷售及管理····························································· 24
項目二 連鎖企業后臺管理····································································· 46
模塊三 連鎖企業后臺決策與網絡支持管理····················································· 71
項目一 后臺決策支持系統····································································· 72
項目二 網絡支持管理··········································································· 83
項目三 連鎖店POS機的使用與維護························································· 90
模塊四 連鎖企業條碼技術········································································ 99
項目一 商品編碼技術·········································································· 100
項目二 條碼技術··············································································· 107
項目三 射頻技術··············································································· 121
模塊五 連鎖企業電子商務······································································· 129
項目一 電子商務的產生與發展······························································ 130
項目二 電子商務發展帶來的機遇與挑戰··················································· 137
項目三 連鎖企業電子商務策略······························································ 144
模塊六 連鎖企業信息管理實訓································································· 153
實訓項目一 基本資料設置···································································· 154
實訓項目二 供應商管理與商品管理························································· 156
實訓項目三 采購管理·········································································· 158
實訓項目四 收銀機管理······································································· 160
實訓項目五 庫存管理·········································································· 162
實訓項目六 盤點管理·········································································· 164
實訓項目七 促銷管理及會員管理···························································· 166
實訓項目八 銷售數據統計分析······························································ 168
綜合模擬練習一····················································································· 170
綜合模擬練習二····················································································· 173
綜合模擬練習三····················································································· 176
參考文獻····························································································· 178
展開全部
財經管理系列連鎖企業信息管理與實訓(第2版)/史嚴梅 作者簡介
史嚴梅，女，山東經貿職業學院，講師。主要研究企業管理、信息技術管理、管理信息系統、連鎖企業管理、市場營銷等方面。
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