中圖網小程序
一鍵登錄
更方便
本類五星書更多>
-
>
闖進數學世界――探秘歷史名題
-
>
中醫基礎理論
-
>
當代中國政府與政治(新編21世紀公共管理系列教材)
-
>
高校軍事課教程
-
>
思想道德與法治(2021年版)
-
>
毛澤東思想和中國特色社會主義理論體系概論(2021年版)
-
>
中醫內科學·全國中醫藥行業高等教育“十四五”規劃教材
創業金融實踐 版權信息
- ISBN：9787302478423
- 條形碼：9787302478423 ; 978-7-302-47842-3
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
創業金融實踐 本書特色
本書結合中國現階段經濟社會背景，以全面的理論框架和豐富的實踐案例、多角度的“本土化”分析，向創業者展現創業過程中與創業金融活動有關的基本概念、操作流程、現實問題和解決方案，為廣大創業者和創業團隊快速全面地了解創業金融的知識體系和發展脈絡、實際掌握創業金融基本運用方法和模式提供幫助。 本書可作為商學院MBA、EMBA和本科生創業金融、創業投資等相關課程的參考資料，也是一本為所有對創業以及創業金融感興趣的社會人士準備的專業科普手冊。
創業金融實踐 內容簡介
這是一部創業者必讀的金融實踐教程，透過豐富的案例以及*的理論分析，幫助讀者準確把握創業金融成功的關鍵。
創業金融實踐 目錄
目 錄
第1章 創業金融導論 ·····································································································1
1.1 創業金融的本質和內涵 ·························································································1
1.2 創業企業與創業者 ·································································································9
1.3 創業投（融）資過程 ···························································································14
第2章 創業企業戰略 ···································································································22
2.1 企業戰略：企業的導航儀 ···················································································22
2.2 如何起步：初創戰略 ···························································································23
2.3 成長藍圖：組織與退出 ·······················································································34
2.4 組合拳：融資戰略與其他戰略 ···········································································37
2.5 創業企業戰略管理 ·······························································································39
第3章 商業計劃 ···········································································································42
3.1 商業計劃概述 ·······································································································42
3.2 商業計劃的表達——以領英（LinkedIn）為例 ················································44
3.3 如何完成一份好的商業計劃 ···············································································46
3.4 商業計劃的一般框架 ···························································································48
第4章 創業企業財務預測 ····························································································53
4.1 現金流：創業企業的經營命脈 ···········································································53
4.2 怎樣花錢——項目選擇 ·······················································································62
4.3 把握“花錢”節奏——現金流預測 ···································································64
第5章 創業企業的融資選擇 ·························································································77
5.1 創業企業的成長周期與融資特征 ·······································································77
5.2 創業企業的融資選擇 ···························································································81
5.3 影響融資選擇的因素 ···························································································91
5.4 中國創業企業融資現狀及其對策建議 ·······························································96
第6章 創業投資機構：了解你的伙伴 ········································································102
6.1 創業投資基金的打開方式——組織形式 ·························································102
6.2 中國創業投資機構概況分析·············································································109
6.3 成長助力：創業投資機構的作用·····································································124
第7 章創業企業估值 ································································································· 129
7.1 風險與收益基本概念·························································································129
7.2 創業企業估值方法·····························································································133
7.3 各階段估值方法介紹與應用·············································································134
7.4 中后期各輪融資估值分析要點·········································································148
第8 章創業投資協議 ································································································· 150
8.1 創業投資協議概述·····························································································150
8.2 投資條款清單概述·····························································································153
8.3 重點條款解讀·····································································································154
8.4 創業投資協議的法律適應性·············································································162
第9 章創業企業的管理與增值 ··················································································· 164
9.1 創業投資“婚后生活”影響因素·····································································164
9.2 創業企業的治理結構難題·················································································165
9.3 創業企業的財務管理難題·················································································168
9.4 創業企業的“過日子守則”·············································································169
第10 章創業投資的退出 ···························································································· 175
10.1 創業投資的“友好分手模式”·······································································175
10.2 中國創業投資“分手”情況···········································································177
10.3 我國創業投資基金“退出收益”的評估方法···············································186
第11 章中國創業金融：回顧與展望 ·········································································· 190
11.1 中國創業金融發展概述···················································································190
11.2 “互聯網+”背景下的創業金融 ···································································195
11.3 中國創業金融的變與不變：不忘初心，方得始終·······································200
11.4 中國創業金融的未來之路：回歸本真，開拓創新·······································205
創業金融實踐案例庫····································································································· 209
模塊一——創業企業的起步與成長··········································································209
模塊二——創意亮點：創業企業的活力之源··························································218
模塊三——創投機構：心得與經驗··········································································229
模塊四——資本博弈：創業者與資本的相處之道··················································239
模塊五——未來展望：新模式與新視角··································································250
參考文獻······················································································································· 260
展開全部
創業金融實踐 作者簡介
賁圣林，浙江大學管理學院教授，浙大互聯網金融研究院創始院長。在開啟全職學術生涯前，其已在著名金融機構工作20年，歷任荷蘭銀行高級副總裁兼流動資金業務中國區總經理，匯豐銀行董事總經理兼工商金融業務中國區總經理，摩根大通銀行（中國）有限公司行長及摩根大通環球企業銀行全球領導小組成員。目前主要社會兼職有全國工商聯執委、中國人民大學國際貨幣研究所執行所長、浙江省人民政府參事、浙江互聯網金融聯盟聯合主席等。
書友推薦
- >
唐代進士錄
- >
上帝之肋:男人的真實旅程
- >
龍榆生：詞曲概論/大家小書
- >
企鵝口袋書系列·偉大的思想20:論自然選擇(英漢雙語)
- >
中國歷史的瞬間
- >
羅庸西南聯大授課錄
- >
巴金－再思錄
- >
新文學天穹兩巨星--魯迅與胡適/紅燭學術叢書(紅燭學術叢書)
本類暢銷
