掃一掃
關(guān)注中圖網(wǎng)
官方微博
包郵 電子商務(wù)概論(Introduction to E-commerce)
作者：覃征
開(kāi)本：
16
頁(yè)數(shù)：
517 頁(yè)
本類(lèi)榜單：管理銷(xiāo)量榜
溫馨提示：5折以下圖書(shū)主要為出版社尾貨，大部分為全新（有塑封/無(wú)塑封），個(gè)別圖書(shū)品相8-9成新、切口
有劃線標(biāo)記、光盤(pán)等附件不全詳細(xì)品相說(shuō)明>>
有劃線標(biāo)記、光盤(pán)等附件不全詳細(xì)品相說(shuō)明>>
本類(lèi)五星書(shū)更多>
-
>
以利為利:財(cái)政關(guān)系與地方政府行為
-
>
立足飯碗 藏糧于地——基于中國(guó)人均耕地警戒值的耕地保護(hù)視角
-
>
營(yíng)銷(xiāo)管理
-
>
茶葉里的全球貿(mào)易史(精裝)
-
>
近代華商股票市場(chǎng)制度與實(shí)踐(1872—1937)
-
>
麥肯錫圖表工作法
-
>
海龜交易法則
中圖價(jià):¥36.6
加入購(gòu)物車(chē)
電子商務(wù)概論(Introduction to E-commerce) 版權(quán)信息
- ISBN：9787302163237
- 條形碼：9787302163237 ; 978-7-302-16323-7
- 裝幀：暫無(wú)
- 冊(cè)數(shù)：暫無(wú)
- 重量：暫無(wú)
- 所屬分類(lèi)：>
電子商務(wù)概論(Introduction to E-commerce) 本書(shū)特色
《電子商務(wù)概論(英文版)》是新華出版社出版的。Part of Tsinghua University Texts，Introduction to E-commerce discusses thefoundations and key aspects of E-commerce while focusing on the latestdevelopments in the E-commerce industry.Practical case studies offer auseful reference for dealing with various issues in E-commerce such as latestapplications,management techniques，or psychological methods.Dr.ZhengQin is currently Director of the E-Commerce Institute of Xi'an Jiaotong Uni-versity .He received his PhD from Northwestern Polytechnical University.
電子商務(wù)概論(Introduction to E-commerce) 目錄
Part1 Fundamentals1 Fundamentalsof E-commerce1.1 TheOriginandDevelopmentofE-commerce1.2 InfluenceofRelatedBasicSciencesonE-commerce1.3 CategoriesoftheE-commerce1.4 TheConstitutionoftheE-commerce1.5 SupportingEnvironmentsforE-commerce1.6 M-commerce1.7 SummaryReferencesPart2 Technology2 E-commerceSupportingTechnologies2.1 E-commerceFundamentalTechnology,2.2 ComputerCommunicationTechnology2.3 InformationProcessingTechnologiesinE-commerce2.4 SummaryReferences3 PaymentTechnologiesforE-commerce3.1 OnlineBank3.2 E-paymentTools3.3 SummaryReferences4 SecurityTechnologiesinE-commerce4.1 IntroductiontoSecurityProblemsinE-commerce4.2 ReliabilityofE-commerceSystem4.3 DataEncryptionTechnology4.4 DigitalSignature4.5 AuthenticationTechnology4.6 FirewallTechnology4.7 IntrusionDetectionTechnology4.8 SecurePaymentTechnology4.9 SummaryReferencesPart3 Management5 E-commerceandtheLaw5.1 LegalProblemsinE-contract5.2 LegalProblemsinE-banks5.3 ThelegalProblemsintheElectronicFundTransfer5.4 TheIntellectualPropertyProtectionintheE-commerce5.5 LegalProblemsofE-commerceSecurity5.6 ConsumerRightsProtectioninE-commerce5.7 LegalLiabilityinE-commerce5.8 BriefIntroductiontothe"ElectronicSignatureLawofthePRC"5.9 SummaryReferences6 E-commerceandTax6.1 AnOutlineofTaxinE-commerce6.2 FeaturesofE-commerceTax6.3 ProblemsinE-commerceTax6.4 E-commerceandTaxAdministration6.5 StrategiesinE-commerceTaxation6.6 SummaryReferences7 NetworkEnterpriseManagement7.1 OverviewofNetworkEnterprises7.2 SupplyChainManagementofNetworkEnterprises7.3 LogisticsManagementofNetworkEnterprise7.4 HumanResourcesManagementofNetworkEnterprise7.5 SummaryReferencesPart4 Practice8 E-commerceArchitectureandSystemDesign8.1 E-commerceArchitecture8.2 E-commerceSecuritySystem8.3 E-commercePaymentSystem8.4 ArchitectureandDesignMethodofE-commerceApplicationSystemSoftware8.5 SummaryReferences9 PortalSiteDesignofVirtualEnterprise9.1 E-commerceandPortalSite9.2 OnlineVirtualShop9.3 DesignMethodofProductCatalog9.4 DesignofOnlineShoppingCart9.5 ProcessingofElectronicOrder9.6 SearchandInquiryofWebsite9.7 CustomerServiceinE-commerceTime9.8 ReleaseTechnologyofWebDatabase9.9 SummaryReferences10 ComputerSystemIntegrationandE-commerce10.1 OverviewofSystemIntegration10.2 HardwareSystemIntegrationofE-commerce10.3 IntegrationofE-commerceApplicationSystemSoftware10.4 SummaryReferencesPart5 E-commerceApplication11 E-commerceandInternationalTrade11.1 E-commerceandInternationalTrade11.2 ApplyingE-commercetoInternationalTrade11.3 E-commerceandInternationalTradeNetworkMarketing11.4 DesigninganInternationalTradeE-commerceSystem11.5 SummaryReferences12 NetworkApplicationPsychology12.1 IntroductiontoNetworkApplicationPsychology12.2 NetworkInteractionPsychology12.3 NetworkApplicationPsychology12.4 NetworkManagementPsychology12.5 SummaryReferences13 E-commerceCaseAnalysis13.1 MethodsofE-commerceAnalysis13.2 CaseStudy13.3 SummaryReferences
展開(kāi)全部
電子商務(wù)概論(Introduction to E-commerce) 節(jié)選
《電子商務(wù)概論(英文版)》是根據(jù)目前專(zhuān)業(yè)特點(diǎn)編寫(xiě)的文理兼顧的電子商務(wù)專(zhuān)業(yè)教材。全書(shū)分為基礎(chǔ)、技術(shù)、管理、實(shí)踐、應(yīng)用五大部分。基礎(chǔ)部分介紹了電子商務(wù)的基礎(chǔ)理論，技術(shù)部分重點(diǎn)介紹了技術(shù)支撐平臺(tái)、支付策略與技術(shù)、安全技術(shù)：管理部分介紹了電子商務(wù)與法律、稅收、網(wǎng)絡(luò)企業(yè)管理：實(shí)踐部分闡述了電子商務(wù)體系結(jié)構(gòu)與系統(tǒng)設(shè)訓(xùn)、門(mén)戶(hù)網(wǎng)站設(shè)計(jì)與實(shí)現(xiàn)、計(jì)算機(jī)系統(tǒng)集成與電子商務(wù)；應(yīng)用部分側(cè)重于介紹電子商務(wù)與國(guó)際貿(mào)易、網(wǎng)絡(luò)應(yīng)用心理學(xué)、電子商務(wù)案例分析。《電子商務(wù)概論(英文版)》凝聚了作者團(tuán)隊(duì)多年的相關(guān)研究項(xiàng)目的研究成果與實(shí)踐經(jīng)驗(yàn)。《電子商務(wù)概論(英文版)》適于理工科與管理學(xué)科的相關(guān)專(zhuān)業(yè)(電子商務(wù)、電子信息、計(jì)算機(jī)科學(xué)與技術(shù)、軟件工程、信息系統(tǒng)與信息管理、工商管理等)選用，也可供公務(wù)員、企業(yè)管理、信息技術(shù)人員參考使用。
書(shū)友推薦
- >
有舍有得是人生
- >
名家?guī)阕x魯迅:朝花夕拾
- >
【精裝繪本】畫(huà)給孩子的中國(guó)神話(huà)
- >
莉莉和章魚(yú)
- >
我與地壇
- >
人文閱讀與收藏·良友文學(xué)叢書(shū):一天的工作
- >
巴金－再思錄
- >
月亮虎
本類(lèi)暢銷(xiāo)
