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跨境電商數(shù)據(jù)分析與應(yīng)用 版權(quán)信息
- ISBN：9787121477454
- 條形碼：9787121477454 ; 978-7-121-47745-4
- 裝幀：一般膠版紙
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
跨境電商數(shù)據(jù)分析與應(yīng)用 內(nèi)容簡介
本書以跨境電商數(shù)據(jù)分析相關(guān)崗位需求為導(dǎo)向，將跨境電商數(shù)據(jù)的理論知識和實踐應(yīng)用相結(jié)合，設(shè)置了 8 個教學(xué)項目，主要包括：跨境電商數(shù)據(jù)分析概述，跨境電商數(shù)據(jù)采集、清洗及處理，跨境電商數(shù)據(jù)化選品，跨境電商市場數(shù)據(jù)分析，跨境電商客戶數(shù)據(jù)分析，跨境電商運營數(shù)據(jù)分析，跨境電商數(shù)據(jù)診斷與復(fù)盤，以及跨境電商數(shù)據(jù)可視化。每個教學(xué)項目分別包含學(xué)習(xí)目標(biāo)、思維導(dǎo)圖、情景案例、理論知識和拓展實訓(xùn)等板塊。通過理論學(xué)習(xí)+實踐操作+拓展實訓(xùn)，學(xué)生不僅能夠掌握跨境電商數(shù)據(jù)分析的技術(shù)和方法，還能夠利用數(shù)據(jù)化思維獨立分析和解決跨境電商運營中存在的問題。
跨境電商數(shù)據(jù)分析與應(yīng)用 目錄
項目一 跨境電商數(shù)據(jù)分析概述···································································001
任務(wù)一 認(rèn)識跨境電商···········································································003
任務(wù)二 認(rèn)識跨境電商數(shù)據(jù)分析·······························································008
項目二 跨境電商數(shù)據(jù)采集、清洗及處理·······················································012
任務(wù)一 跨境電商數(shù)據(jù)采集·····································································014
任務(wù)二 跨境電商數(shù)據(jù)清洗·····································································024
任務(wù)三 跨境電商數(shù)據(jù)處理·····································································032
項目三 跨境電商數(shù)據(jù)化選品 ······································································040
任務(wù)一 認(rèn)識跨境電商選品·····································································042
任務(wù)二 跨境電商站內(nèi)數(shù)據(jù)化選品····························································047
任務(wù)三 跨境電商站外數(shù)據(jù)化選品····························································090
項目四 跨境電商市場數(shù)據(jù)分析·························································
展開全部
跨境電商數(shù)據(jù)分析與應(yīng)用 作者簡介
莫川川，廣州番禺職業(yè)技術(shù)學(xué)院副教授，中國國際電子商務(wù)中心-國家專業(yè)技術(shù)人員繼續(xù)教育基地特聘專家。主編國家十四五規(guī)劃教材《跨境電商基礎(chǔ)與實務(wù)》銷量超過10萬冊。通過“絲路電商”云上大講堂課程為38個國家9000名商務(wù)人士培訓(xùn)電商技能。梁娟娟(女)，副教授，獲全國優(yōu)秀教師、南粵優(yōu)秀教師稱號。阿里巴巴跨境電商數(shù)據(jù)運營高級考評員。擁有二十年電子商務(wù)一線教學(xué)和培訓(xùn)經(jīng)驗。編寫電子商務(wù)相關(guān)教材10部。指導(dǎo)學(xué)生參加專業(yè)技能大賽獲得全國特等獎2項、全國一等獎8項目，全國二等獎6項，省級一等獎4項，省級二等獎10項。十次獲得大賽優(yōu)秀指導(dǎo)教師。
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