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跨境電子商務(wù)英語(yǔ)(附音頻) 版權(quán)信息
- ISBN：9787115634573
- 條形碼：9787115634573 ; 978-7-115-63457-3
- 裝幀：平裝
- 冊(cè)數(shù)：暫無(wú)
- 重量：暫無(wú)
- 所屬分類(lèi)：>
跨境電子商務(wù)英語(yǔ)(附音頻) 本書(shū)特色
1.選材廣泛，立足實(shí)用，緊跟發(fā)展熱點(diǎn)；
2.結(jié)構(gòu)適合組織教學(xué)，專(zhuān)業(yè)知識(shí)和英語(yǔ)知識(shí)結(jié)合緊密；
3.結(jié)合行業(yè)實(shí)際，進(jìn)行有效的技能訓(xùn)練，練習(xí)豐富多樣，覆蓋聽(tīng)說(shuō)讀寫(xiě)各個(gè)方面；
4.提供PPT、教學(xué)大綱、參考答案、參考試卷、音頻文件等教輔資源。
跨境電子商務(wù)英語(yǔ)(附音頻) 內(nèi)容簡(jiǎn)介
跨境電子商務(wù)行業(yè)發(fā)展迅猛，對(duì)跨境電子商務(wù)從業(yè)人員的綜合素質(zhì)提出了越來(lái)越高的要求。本書(shū)系統(tǒng)梳理了跨境電子商務(wù)專(zhuān)業(yè)的知識(shí)體系，內(nèi)容涉及跨境電子商務(wù)認(rèn)知，跨境電子商務(wù)平臺(tái)，跨境電子商務(wù)開(kāi)店、建立商業(yè)聯(lián)系，跨境電子商務(wù)網(wǎng)絡(luò)營(yíng)銷(xiāo)與推廣，跨境電子商務(wù)支付與結(jié)算，跨境電子商務(wù)物流管理和跨境電子商務(wù)服務(wù)。本書(shū)堅(jiān)持理論與實(shí)踐案例相結(jié)合，內(nèi)容全面，重點(diǎn)突出。為方便讀者更好地理解課文內(nèi)容，本書(shū)附有詳細(xì)的生詞、對(duì)話(huà)、有用的表達(dá)等。 本書(shū)適合作為跨境電子商務(wù)、電子商務(wù)、國(guó)際貿(mào)易、商務(wù)英語(yǔ)等專(zhuān)業(yè)相關(guān)課程的教材，也適合那些有意借助跨境電子商務(wù)平臺(tái)從事創(chuàng)新創(chuàng)業(yè)的各界人士學(xué)習(xí)參考。
跨境電子商務(wù)英語(yǔ)(附音頻) 目錄
Chapter 1 Overview of Cross-border E-commerce
【Ability Objectives】
【Knowledge Objectives】
Part 1.1 The Definition and Classification of Cross-border E-commerce
Part 1.2 The Differences Between
Part 1.3 The Present Development Situation in China
Chapter 2 Platforms of Cross-border E-commerce
【Ability Objectives】
【Knowledge Objectives】
Part 2.1 Amazon Platform
Part 2.2 eBay Platform
Part 2.3 AliExpress Platform
Part 2.4 China’s Main Platforms of Cross-border E-commerce
Chapter 3 Opening a Cross-border E-commerce Store
【Ability Objectives】
【Knowledge Objectives】
Part 3.1 Build Your Online Store
Part 3.2 Store, Product and Title Description
Part 3.3 Product Selecting and Pricing of Cross-border E-commerce
Chapter 4 Establishment of Business Relations
【Ability Objectives】
【Knowledge Objectives】
Part 4.1 Seeking Business Cooperation
Part 4.2 Product Information Inquiry
Part 4.3 Price Negotiation
Chapter 5 Cross-border E-commerce Marketing Activities
【Ability Objectives】
【Knowledge Objectives】
Part 5.1 Platform Marketing
Part 5.2 SNS Marketing
Part 5.3 SEO&SEM Marketing
Part 5.4 Mobile Marketing
Chapter 6 Payment and Settlement of Cross-border E-commerce
【Ability Objectives】
【Knowledge Objectives】
Part 6.1 Overview of Cross-border E-commerce Payment
Part 6.2 Main Payment Platforms of Cross-border E-commerce
Chapter 7 Cross-border E-commerce Logistics and Packing
【Ability Objectives】
【Knowledge Objectives】
Part 7.1 A Brief Introduction to Cross-border Logistics
Part 7.2 Main International Express
Part 7.3 Order Processing
Chapter 8 The Services of Cross-border E-commerce
【Ability Objectives】
【Knowledge Objectives】
Part 8.1 Disputes and Settlement
Part 8.2 Comments on Products
Part 8.3 Customer Maintenance
參考文獻(xiàn)
【Ability Objectives】
【Knowledge Objectives】
Part 1.1 The Definition and Classification of Cross-border E-commerce
Part 1.2 The Differences Between
Part 1.3 The Present Development Situation in China
Chapter 2 Platforms of Cross-border E-commerce
【Ability Objectives】
【Knowledge Objectives】
Part 2.1 Amazon Platform
Part 2.2 eBay Platform
Part 2.3 AliExpress Platform
Part 2.4 China’s Main Platforms of Cross-border E-commerce
Chapter 3 Opening a Cross-border E-commerce Store
【Ability Objectives】
【Knowledge Objectives】
Part 3.1 Build Your Online Store
Part 3.2 Store, Product and Title Description
Part 3.3 Product Selecting and Pricing of Cross-border E-commerce
Chapter 4 Establishment of Business Relations
【Ability Objectives】
【Knowledge Objectives】
Part 4.1 Seeking Business Cooperation
Part 4.2 Product Information Inquiry
Part 4.3 Price Negotiation
Chapter 5 Cross-border E-commerce Marketing Activities
【Ability Objectives】
【Knowledge Objectives】
Part 5.1 Platform Marketing
Part 5.2 SNS Marketing
Part 5.3 SEO&SEM Marketing
Part 5.4 Mobile Marketing
Chapter 6 Payment and Settlement of Cross-border E-commerce
【Ability Objectives】
【Knowledge Objectives】
Part 6.1 Overview of Cross-border E-commerce Payment
Part 6.2 Main Payment Platforms of Cross-border E-commerce
Chapter 7 Cross-border E-commerce Logistics and Packing
【Ability Objectives】
【Knowledge Objectives】
Part 7.1 A Brief Introduction to Cross-border Logistics
Part 7.2 Main International Express
Part 7.3 Order Processing
Chapter 8 The Services of Cross-border E-commerce
【Ability Objectives】
【Knowledge Objectives】
Part 8.1 Disputes and Settlement
Part 8.2 Comments on Products
Part 8.3 Customer Maintenance
參考文獻(xiàn)
展開(kāi)全部
跨境電子商務(wù)英語(yǔ)(附音頻) 作者簡(jiǎn)介
鄒益民 鄒益民，博士，副教授，碩士生導(dǎo)師，浙江師范大學(xué)經(jīng)濟(jì)與管理學(xué)院院長(zhǎng)助理 ，思睿智訓(xùn)創(chuàng)始人，董事長(zhǎng)。致力于電子商務(wù)、戰(zhàn)略情報(bào)分析、智能信息處理等方面的研究工作，在《Technology Analysis & Strategic Management》、《中國(guó)圖書(shū)館學(xué)報(bào)》、《情報(bào)學(xué)報(bào)》等國(guó)內(nèi)外重要學(xué)術(shù)期刊上發(fā)表論文20余篇。
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