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跨境電子商務英語(附全套音頻 第2版) 版權信息
- ISBN：9787115633125
- 條形碼：9787115633125 ; 978-7-115-63312-5
- 裝幀：平裝
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
跨境電子商務英語(附全套音頻 第2版) 本書特色
1.選材廣泛，立足實用，緊跟發展熱點，體現了大數據、人工智能等新技術在跨境電商領域的應用；
2.結構適合組織教學，專業知識和英語知識結合緊密；
3.全部單詞加注音標，課文配套聽力材料，形成立體化教材；
4.結合行業實際，進行有效的技能訓練，練習豐富多樣，覆蓋聽說讀寫各個方面；
5.教學支持有力，提供給教師提供PPT、教學大綱、參考答案、參考試卷、音頻文件等資料。
跨境電子商務英語(附全套音頻 第2版) 內容簡介
本書選材廣泛，涉及跨境電子商務基礎，跨境電子商務策略與要點，中國跨境電子商務五大平臺，在線市場的比較：亞馬遜、沃爾瑪和阿里巴巴，在亞馬遜上賣東西，如何選擇爆品，如何撰寫產品描述，ChatGPT在跨境電商中的應用，定價策略，電子支付，獲得更好的在線評論，售后服務，優化在線客戶體驗的方法，中國跨境電商的法規，亞馬遜SEO，跨境電商的國際倉，物流，大數據在電子商務業務中的優勢，人工智能在電子商務中的作用等方面的內容。 本書編者有近20年的行業英語教學與圖書編寫經驗，書中內容設置與課堂教學的各個環節緊密切合，支持備課、教學、復習及考試等教學環節。另外，本書還配有PPT、教學大綱、參考答案、音頻文件等資料。 本書既可作為高等院校本科、專科國際貿易、電子商務、國際商務、商務英語等相關專業的英語教材，也可供從 業人員自學，還可作為培訓班的培訓用書。
跨境電子商務英語(附全套音頻 第2版) 目錄
目錄
Unit 1 Cross-Border E-commerce Basics 1
Text A Cross-Border E-commerce Overview 1
New Words 4
Phrases 6
Abbreviations 7
Reference Translation 跨境電子商務概覽 15
Text B Chinese Cross-Border E-commerce Overview 10
New Words 13
Phrases 14
Abbreviations 15
Writing Method Guide求職信 15
Exercises 15
Unit 2 Cross-Border E-commerce Strategies and Essentials 82
Text A How to Create a Successful Cross-Border E-commerce Strategy 82
New Words 84
Phrases 85
Abbreviations 85
Reference Translation 如何建立成功的跨境電商戰略 15
Text B The Dos and Don’ts of Cross-Border E-commerce 89
New Words 94
Phrases 95
Abbreviations 96
Writing Method Guide個人簡歷 15
Exercises 97
Unit 3 Cross-Border E-commerce Platforms 37
Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China 37
New Words 41
Phrases 42
Abbreviations 42
Reference Translation 中國跨境電商五大平臺比較 15
Text B Online Marketplace Comparison: Amazon, Walmart & Alibaba 46
New Words 51
Phrases 53
Abbreviations 55
Writing Method Guide電子郵件 15
Exercises 55
Unit 4 Selling Online and Selecting Goods 18
Text A How to Select Goods on Cross-Border E-commerce 18
New Words 22
Phrases 23
Abbreviations 55
Reference Translation 跨境電商中如何選品？ 15
Text B 10 Things You Need to Start Selling Online 28
New Words 31
Phrases 32
Abbreviations 33
Writing Method Guide邀請函 15
Exercises 33
Unit 5 Learning about Amazon 59
Text A Selling on Amazon 59
New Words 62
Phrases 65
Abbreviations 66
Reference Translation 在亞馬遜上賣東西 15
Text B Amazon Seller Central and Amazon Vendor Central 70
New Words 75
Phrases 77
Abbreviations 78
Writing Method Guide品牌故事文案 15
Exercises 78
Unit 6 Writing Product Descriptions and Using ChatGPT 100
Text A How to Write Product Descriptions 100
New Words 103
Phrases 105
Abbreviations 105
Reference Translation 如何撰寫產品描述 15
Text B How to Use ChatGPT for E-commerce 109
New Words 112
Phrases 113
Writing Method Guide怎樣寫亞馬遜產品文案 15
Exercises 114
Unit 7 Pricing and Optimizing Online Reviews 117
Text A Pricing Strategy 117
New Words 120
Phrases 121
Abbreviations 122
Reference Translation 定價策略 15
Text B Key Steps to Get Better Online Reviews 125
New Words 129
Phrases 130
Abbreviations 130
Writing Method Guide怎樣給國外客戶發寫開發信 15
Exercises 131
Unit 8 Electronic Payments and Regulations 134
Text A How Electronic Payment Works 134
New Words 137
Phrases 139
Abbreviations 140
Reference Translation 電子支付是如何工作的 15
Text B Chinese Cross-Border E-commerce Regulations 143
New Words 150
Phrases 152
Writing Method Guide回復詢盤 15
Exercises 153
Unit 9 Optimizing Sales Service and Customer Experience 157
Text A 7 Types of After Sales Service to Keep Your Customer Satisfied 157
New Words 161
Phrases 163
Abbreviations 55
Reference Translation 七種確保客戶滿意的售后服務 15
Text B Ways to Optimize Online Customer Experience 167
New Words 176
Phrases 178
Abbreviations 178
Writing Method Guide發盤與還盤 15
Exercises 179
Unit 10 Product Feed and International Warehouses 184
Text A How Sellers Can Leverage Their Product Feed for Amazon SEO 184
New Words 187
Phrases 188
Abbreviations 188
Reference Translation 賣家如何利用產品推送實現亞馬遜SEO 15
Text B International Warehouses in Cross-Border E-commerce 193
New Words 197
Phrases 198
Abbreviations 198
Writing Method Guide訂單與合同 15
Exercises 199
Unit 11 Logistics 203
Text A Third Party Logistics 203
New Words 210
Phrases 213
Abbreviations 214
Reference Translation 第三方物流 15
Text B Reverse Logistics 220
New Words 224
Phrases 224
Abbreviations 225
Writing Method Guide索賠和投訴答復信 15
Exercises 225
Unit 12 New Technology in E-commerce 231
Text A Benefits of Big Data Analytics in E-commerce 231
New Words 234
Phrases 235
Abbreviations 235
Reference Translation 大數據分析在電子商務中的優勢 15
Text B Artificial Intelligence in Cross-Border E-commerce 239
New Words 242
Phrases 243
Abbreviations 243
Writing Method Guide常見售后郵件模板 15
Exercises 244
附錄 詞匯表 231
Text A Cross-Border E-commerce Overview 1
New Words 4
Phrases 6
Abbreviations 7
Reference Translation 跨境電子商務概覽 15
Text B Chinese Cross-Border E-commerce Overview 10
New Words 13
Phrases 14
Abbreviations 15
Writing Method Guide求職信 15
Exercises 15
Unit 2 Cross-Border E-commerce Strategies and Essentials 82
Text A How to Create a Successful Cross-Border E-commerce Strategy 82
New Words 84
Phrases 85
Abbreviations 85
Reference Translation 如何建立成功的跨境電商戰略 15
Text B The Dos and Don’ts of Cross-Border E-commerce 89
New Words 94
Phrases 95
Abbreviations 96
Writing Method Guide個人簡歷 15
Exercises 97
Unit 3 Cross-Border E-commerce Platforms 37
Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China 37
New Words 41
Phrases 42
Abbreviations 42
Reference Translation 中國跨境電商五大平臺比較 15
Text B Online Marketplace Comparison: Amazon, Walmart & Alibaba 46
New Words 51
Phrases 53
Abbreviations 55
Writing Method Guide電子郵件 15
Exercises 55
Unit 4 Selling Online and Selecting Goods 18
Text A How to Select Goods on Cross-Border E-commerce 18
New Words 22
Phrases 23
Abbreviations 55
Reference Translation 跨境電商中如何選品？ 15
Text B 10 Things You Need to Start Selling Online 28
New Words 31
Phrases 32
Abbreviations 33
Writing Method Guide邀請函 15
Exercises 33
Unit 5 Learning about Amazon 59
Text A Selling on Amazon 59
New Words 62
Phrases 65
Abbreviations 66
Reference Translation 在亞馬遜上賣東西 15
Text B Amazon Seller Central and Amazon Vendor Central 70
New Words 75
Phrases 77
Abbreviations 78
Writing Method Guide品牌故事文案 15
Exercises 78
Unit 6 Writing Product Descriptions and Using ChatGPT 100
Text A How to Write Product Descriptions 100
New Words 103
Phrases 105
Abbreviations 105
Reference Translation 如何撰寫產品描述 15
Text B How to Use ChatGPT for E-commerce 109
New Words 112
Phrases 113
Writing Method Guide怎樣寫亞馬遜產品文案 15
Exercises 114
Unit 7 Pricing and Optimizing Online Reviews 117
Text A Pricing Strategy 117
New Words 120
Phrases 121
Abbreviations 122
Reference Translation 定價策略 15
Text B Key Steps to Get Better Online Reviews 125
New Words 129
Phrases 130
Abbreviations 130
Writing Method Guide怎樣給國外客戶發寫開發信 15
Exercises 131
Unit 8 Electronic Payments and Regulations 134
Text A How Electronic Payment Works 134
New Words 137
Phrases 139
Abbreviations 140
Reference Translation 電子支付是如何工作的 15
Text B Chinese Cross-Border E-commerce Regulations 143
New Words 150
Phrases 152
Writing Method Guide回復詢盤 15
Exercises 153
Unit 9 Optimizing Sales Service and Customer Experience 157
Text A 7 Types of After Sales Service to Keep Your Customer Satisfied 157
New Words 161
Phrases 163
Abbreviations 55
Reference Translation 七種確保客戶滿意的售后服務 15
Text B Ways to Optimize Online Customer Experience 167
New Words 176
Phrases 178
Abbreviations 178
Writing Method Guide發盤與還盤 15
Exercises 179
Unit 10 Product Feed and International Warehouses 184
Text A How Sellers Can Leverage Their Product Feed for Amazon SEO 184
New Words 187
Phrases 188
Abbreviations 188
Reference Translation 賣家如何利用產品推送實現亞馬遜SEO 15
Text B International Warehouses in Cross-Border E-commerce 193
New Words 197
Phrases 198
Abbreviations 198
Writing Method Guide訂單與合同 15
Exercises 199
Unit 11 Logistics 203
Text A Third Party Logistics 203
New Words 210
Phrases 213
Abbreviations 214
Reference Translation 第三方物流 15
Text B Reverse Logistics 220
New Words 224
Phrases 224
Abbreviations 225
Writing Method Guide索賠和投訴答復信 15
Exercises 225
Unit 12 New Technology in E-commerce 231
Text A Benefits of Big Data Analytics in E-commerce 231
New Words 234
Phrases 235
Abbreviations 235
Reference Translation 大數據分析在電子商務中的優勢 15
Text B Artificial Intelligence in Cross-Border E-commerce 239
New Words 242
Phrases 243
Abbreviations 243
Writing Method Guide常見售后郵件模板 15
Exercises 244
附錄 詞匯表 231
展開全部
跨境電子商務英語(附全套音頻 第2版) 作者簡介
張強華 主要研究項目及領域：張強華，“21世紀高職、高專計算機類 教材”（由電子工業出版社出版）編委會主編、“現代信息技 術教材”（由人民郵電出版社出版）編委會執行主編 （十五規劃教材）。江蘇省“青藍工程”省級優秀青年 骨干教師。出版計算機類著作多部。其中，兩部獲得“全國第11批暢銷書（科技類）”稱號，一部獲“華東地區大學出版社教材專著二等獎” ，一部獲得江蘇省優秀教材，一部由臺灣儒林圖書出版公司以繁體字在臺灣發行。
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