Unit 1 Text A Marketing Management Philosophy Text B The Marketing Mix: 4Ps of Marketing �����g�ģ�Text A�� �Ј��I�N�����܌W Case Wal-Mart Marketing Mix ��4Ps�� Strategy Unit 2 Text A Marketing Environment Text B Environmental Scanning �����g�ģ�Text A�� �Ј��I�N�h�� Case SWOT of Coca Cola Unit 3 Text A Consumer Behavior Text B Factors Influencing Consumer Behavior �����g�ģ�Text A�� ���M���О� Case How Does Food Company Phillsbury Arouse Consuming Passions in China? Unit 4 Text A The Consumer Decision-Making Process Text B Types of Decision-Making Process and DMU �����g�ģ�Text A�� ���M�ߛQ���^�� Case P&G's Simplifying Solutions to the Proliferation of Consumer Choice Unit 5 Text A STP Model of Marketing Text B Market Segmentation �����g�ģ�Text A�� STP�I�Nģ�� Case STP Marketing Model of KFC Unit 6 Text A Product Classification Text B Product Decision �����g�ģ�Text A�� �aƷ��� Case Fashion Supply Chain Unit 7 Text A Product Life Cycle and Its Implications Text B Product Life Cycle Management �����g�ģ�Text A�� �aƷ�������ڼ��京�x Case Kit Kat: Revitalising a Brand Leader Unit 8 Text A Pricing Strategy Text B How to Price Your Products �����g�ģ�Text A�� ���r���� Case Apple's Premium Pricing Strategy and Product Differentiation Strategy Unit 9 Text A Retail Marketing Strategies Text B Content Marketing Strategies Boost Customer Loyalty �����g�ģ�Text A�� ���۠I�N���� Case A Tailored Fit: How Boohoo Used Digital Marketing to Drive Sales and Grow Revenue Unit 10 Text A Sales Promotion Text B Promotional Mix �����g�ģ�Text A�� ���N Case Frito-Lay Enhances In-store Promotion via Augmented Reality App