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演講家的商業思維 版權信息
- ISBN：9787302580256
- 條形碼：9787302580256 ; 978-7-302-58025-6
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
演講家的商業思維 本書特色
1.原版在美亞穩居“商業咨詢”類暢銷榜前十，暢銷數十年經久不衰。 2.作者“美國更受尊敬的獨立咨詢師”艾倫·韋斯在咨詢和培訓領域榮膺無數，培訓界同行奉其為業界傳奇，世界頂j企業追捧其為金牌咨詢師。 3.由DISC+社群聯合創始人李海峰組織多位實戰專家共同翻譯。 4.受眾人群覆蓋培訓師、教練、咨詢顧問、演講師。
演講家的商業思維 內容簡介
對于靠語言交流的社會之人，“說話”能力的培養和提升不僅必需，而且必要。在有限時間里通過有效的“言說”征服各式各樣的聽眾(包括那些將會決定每一個人職業命運的面試官)，是走向人生成功的關鍵一步。本書作者濃縮自己的從業經驗，教你如何應對麻煩的聽眾，進行有力的演講，定位高潛力市場，樹立明星般的聲譽，設立資費標準顯示你的價值，培養演講技能，通過多樣化實現業務拓展。本書可以用作企業內部的管理培訓教材，也可以供個人提高演講能力閱讀;既是一本演講自學手冊，也是進行人際溝通的入門讀物。 本書由DISC+社群聯合創始人李海峰組織多位實戰經驗豐富的專 家共同翻譯,希望能讓更多中文讀者獲益。
演講家的商業思維 目錄
目 錄
第1 部分 悟 性
第1 章 何時成為職業演講師 ························· 2
演講業將何去何從·································3
為什么精致的晚餐既要有牛排又要有烤架的
嗞嗞聲 ···········································5
真正的演講師不是會表演的海豹 ················7
百萬年薪演講家的秘籍 ···························8
多樣的演講場景 ···································9
演講業的奇特之處······························· 12
總結 ··············································· 15
第２章 建立自己的市場 ······························· 16
創造價值主張 ···································· 16
把假人從封面上去掉 ···························· 19
12 步拓寬市場“范圍” ························ 21
真實、虛擬、模擬市場的檢驗方法 ··········· 25
整理你的路徑：*簡單的路線通常*佳 ······ 28
總結 ··············································· 30
第３章 定位并成為重要目標 ······················· 31
長期從業讓你變老，但不一定讓你變好 ······ 31
把知識資本轉化為知識財產 ···················· 35
制造病毒營銷 ···································· 38
拓展業務*好的9 個習慣 ······················ 40
如果你不吹響號角，就沒有音樂 ·············· 48
是魚就會游泳，但是蘿卜青菜各有所愛 ······ 52
總結 ··············································· 53
第4 章 確定收費 ········································· 55
必須創建的三個基本收費范圍 ················· 55
甩掉中間商：只與真正的買家做交易 ········· 60
提供肯定的選擇 ································· 64
細分一個事件的完成程序，讓你的成功
提高3 倍 ······································· 65
增加報酬的40 種方法 ·························· 68
增加報酬周轉率 ································· 70
總結 ··············································· 72
第5 章 現代營銷 ········································· 73
互聯網的魔力和秘密 ···························· 73
和演講機構合作( 或者不合作)，不要成為
雇傭工 ········································· 76
行業協會：賺錢和營銷同時進行 ·············· 83
出版地點和方式 ································· 87
營銷的時代精神：市場引力循環 ·············· 93
總結 ··············································· 98
第6 章 精簡 ················································· 99
財富是自由支配的時間 ························· 99
員工具備的5 個重要特點 ····················· 102
你是職業演講師而不是雇傭工 ················ 109
合理、客觀和專業的反饋 ····················· 111
附屬細則：合并、法律、會計、保險、
稅收等 ········································ 116
總結 ·············································· 121
第2 部分 ！∨
第７章 加速和強調你的影響力 ················ 124
過程超越內容的神秘杠桿作用 ················ 124
“保質期”和創造長期知識財產的秘密 ····· 130
為什么使用常識很少出局 ····················· 131
暗喻、可視教具和實用轉換方式的應用 ····· 133
讓你的演講事業迅速發展的15 個資源 ······ 135
總結 ·············································· 137
第８章 創造大規模的演講和講習班 ········ 138
將自己的獨創材料和獨創來源結合使用 ····· 138
人們用不同的方式學習：不要以己度人 ····· 150
90 分鐘規則 ····································· 158
主題：虛擬團隊的領導力 ····················· 161
總結 ·············································· 163
第９章 從堅持到歷練再到成功 ················ 164
回絕業務 ········································ 164
讓自己出類拔萃 ································ 168
三種演講師中為什么只有一種獲得成功 ····· 172
降落傘的例子 ··································· 174
支持提高收費的15 種情況 ···················· 176
總結 ·············································· 183
第3 部分 烤 架
第10 章 講臺工作 ····································· 186
肢體語言、手勢和動作的神話 ················ 186
10 種吸引觀眾的人際關系技巧 ··············· 188
吸引所有聽眾的20 種方法 ···················· 199
把握你的時間 ··································· 206
隨機應變 ········································ 209
把錯誤和麻煩變為不同尋常的機會 ·········· 211
總結 ·············································· 213
第11 章 使人乏味的事：非演講方面的
收入··············································· 214
創造產品和服務收入的10 種觀點 ············ 214
加速曲線 ········································ 224
建立消費群 ······································ 226
總結 ·············································· 228
第12 章 為成功做準備 ······························229
天外有天 ········································ 229
道德自律規范：一位演講師的信條 ·········· 231
個人和專業獎勵 ································ 233
回報 ·············································· 234
總結 ·············································· 237
結束語 ····························································238
送給新從業演講師的加速劑 ··················· 238
給資深演講師的加速劑 ························ 240
給演講機構的建議······························ 241
展開全部
演講家的商業思維 作者簡介
艾倫??韋斯(Alan Weiss) 美國著名咨詢師，演講家、作者 他創辦的咨詢公司ding峰咨詢集團(Summit Consulting Group) 曾服務于默克制藥、惠普、通用、梅賽德斯-奔馳、道富、美聯儲、《紐約時報》等500多家全球知名公司。韋斯博士獲得美國出版協會終身成就獎，并入選專業演講協會名人堂。《紐約郵報》稱其為“美國更受尊敬的獨立咨詢師”。 譯者介紹 李海峰∶團隊協作及組織效能專家,DISC+社群聯合創始人 邵童∶商業即興培訓師,品牌專家，DISC講師認證A9期畢業生 王小芳∶社群商業顧問，表達教練,DISC雙證班F3期畢業生
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