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國際商務案例閱讀與寫作 版權信息
- ISBN：9787510329159
- 條形碼：9787510329159 ; 978-7-5103-2915-9
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
國際商務案例閱讀與寫作 內容簡介
《國際商務案例閱讀與寫作/北京政法職業學院教材資助項目系列叢書》以拓寬學生商務知識面，培養學生思辨能力與英語寫作輸出能力為主旨，全教材由10個章節組成，涵蓋電子商務、商務廣告、市場營銷、商品交易會、商務談判、高科技產品、共享經濟、新能源、一帶一路等與生活息息相關的熱點領域。每個單元從圖片討論開始，引入主題，然后進入金句翻譯、小故事閱讀，通過練習加深理解。前三個環節為該章節學習做好鋪墊，之后進入與主題相關的概念、現象、拓展觀念解析及舉例說明。章節的核心內容集中在兩個案例的學習上，案例選用遵循高職教育“有用、有趣、有效”的標準，案例內容涉及多個熱點話題：網上購物、移動支付、無人機、機器人、共享單車、共享民宿、新能源產品等，主題新、立意奇，能夠引起學生高度興趣。興趣是好的老師，當今網絡飛速發展的時代為有趣的內容打造了理想的平臺，高職教科書的編撰在傳統注重有用性的同時，也要跟上時代的步伐，注重選材的實用性及有趣性。學生有興趣投入，學習效果也會立竿見影。
國際商務案例閱讀與寫作 目錄
Chapter One E-commerce Ⅰ——Online Shopping
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on E-commerce
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Shopping
Chapter Two Eeommeree Ⅱ Mobile Payment
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Mobile Payment
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Conversations about Shopping
Chapter Three Advertising
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Advertising
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Advertising
Chapter Four Marketing
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Marketing
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Marketing
Chapter Five Trade Fair
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Trade Fair
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Conversations Used at the Trade Fair
Chapter Six Business Negotiation
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Business Negotiation
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Negotiation
Chapter Seven New Energy
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Tips about New Energy
Section Ⅳ Case Study
Section Ⅴ Further Reading
Section Ⅵ More Expressions and Sayings about New Energy
Chapter Eight Sharing Eeonomy
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Shared Economy
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Sharing Economy
Chapter Nine Hi-teeh Products
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Hi-tech Products
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Hi-tech Products
Chapter Ten The Belt and Road Initiative
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on the Belt and Road Initiative
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section VII More Expressions and Sayings about the Belt and Road Initiative
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on E-commerce
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Shopping
Chapter Two Eeommeree Ⅱ Mobile Payment
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Mobile Payment
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Conversations about Shopping
Chapter Three Advertising
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Advertising
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Advertising
Chapter Four Marketing
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Marketing
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Marketing
Chapter Five Trade Fair
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Trade Fair
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Conversations Used at the Trade Fair
Chapter Six Business Negotiation
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Business Negotiation
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Negotiation
Chapter Seven New Energy
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Tips about New Energy
Section Ⅳ Case Study
Section Ⅴ Further Reading
Section Ⅵ More Expressions and Sayings about New Energy
Chapter Eight Sharing Eeonomy
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Shared Economy
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Sharing Economy
Chapter Nine Hi-teeh Products
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Hi-tech Products
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Hi-tech Products
Chapter Ten The Belt and Road Initiative
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on the Belt and Road Initiative
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section VII More Expressions and Sayings about the Belt and Road Initiative
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