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跨文化商務交際 版權信息
- ISBN：9787568902007
- 條形碼：9787568902007 ; 978-7-5689-0200-7
- 裝幀：暫無
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
跨文化商務交際 內容簡介
本書共12個單元, 從文化總論、文化傳統、價值觀、身勢語、人際交往等各個層面和維度分析了中西文化的差異, 并通過對真實的跨文化交際案例的探討歸納出各種場景下適當的應對方法。
跨文化商務交際 目錄
Unit 1 Intercultural Communication in a Globalization Context
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 2 Concept of Culture
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 3 Conflicts of Systems
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 4 Cultural Patterns
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 5 Conflicts and Adjustment of Cultural Values
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 6 Time and Culture
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 7 Verbal Communication: The Way People Speak
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 8 Nonverbal Communication: Speaking Without Words
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 9 Interpersonal Relationships: Friendship and Facework
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 10 Work: Practices and Attitudes
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 11 Intercultural Negotiation
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 12 Building a Team with Intercultural Competence
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
參考文獻
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 2 Concept of Culture
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 3 Conflicts of Systems
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 4 Cultural Patterns
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 5 Conflicts and Adjustment of Cultural Values
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 6 Time and Culture
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 7 Verbal Communication: The Way People Speak
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 8 Nonverbal Communication: Speaking Without Words
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 9 Interpersonal Relationships: Friendship and Facework
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 10 Work: Practices and Attitudes
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 11 Intercultural Negotiation
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
Unit 12 Building a Team with Intercultural Competence
Pre-class Activity
Read to Learn More
Kaleidoscope
Mini-case Study
After-class Exercises
參考文獻
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