����preface               part 1  general understandingchapter 1  defining pragmatics   1.1  pragmatics   1.2  context   1.3  some important distinctions      1.3.1  semantics and pragmatics      1.3.2  logic and pragmatics      1.3.3  sociolinguistics and pragrnatics      1.3.4  sentence, utterance, and proposition   1.4  summary   1.5  recommendation for reading   1.6  exercises                part 2  fundamental conceptschapter 2  deixis   2.1  introduction   2.2  definition and features   2.3  classification      2.3.1  person deixis      2.3.2  time deixis      2.3.3  place deixis      2.3.4  discourse deixis     2.3.5  social deixis  2, 4  deictic and non-deictie usages  2.5  new horizons in the studies of deixis  2.6  summary  2.7  recommendation for reading  2.8  exerciseschapter 3  conversational implicature  3.1  philosophical background  3.2  classes of implieature     3.2.1  conventional implicature     3.2.2  conversational implicature  3.3  inference of conversational implicature     3.3.1  cooperative principle     3.3.2  cases of cp non-observance  3.4  features of conversational implicature     3.4.1  cancellability     3.4.2  nondetachability     3.4.3  calculability     3.4.4  nonconventionality     3.4.5  indeterminacy  3.5  modification on theory of conversational implicature:          neo-griceanism     3.5. 1   horn's q- and r- principles        3.5.1.1   purpose and rationale        3.5.1.2  the principles        3.5.1.3  division of pragmatic labor     3.5.2   levinson's q-, i-, and m-principles        3.5.2.1  purpose and the principles        3.5.2.2  order of interpreting implicatures     3.5.3  difference between entailment, q- and i- implicature  3.6  further studies on theory of conversational implieature     3.6.1  on griceanism     3.6.2   on neo-grieeanisrn����chapter 4 presuppositionchapter 5 speech actspart 3 interdisciplinary brancheschapter 6 linguistic politenesschapter 7 crosscultural pragmaticschapter 8 interlanguage pramaticschapter 9 cognitive pragmaticschapter 10 pragmatics in translationchapter 11 adaptation theory and memetic theorychapter 12 societal pragmatics,literary pramatics and forensic pragmaticschapter 13 universal pragmatics and neuropragmaticspart 4 empirical research methodology in pragmaticschapter 14 general understanding of empirical researchchapter 15 pragmatic instruments and their validationpostfacebibliography