Unit 1 Exhibition Services Reading Passage A Types of Meetings, Conventions and Expositions Reading Passage B Meeting PlanningUnit 2 Food andToudsm Reading Passage A "Slow Food" Association Reading Passage B Wine Culture in Rural AreasUnit 3 Medical Tourism Destinations Reading Passage A Macau: A Destination for Medical Tourism Reading Passage B Macau's Medical Tourism CompetitorsUnit 4 Tourism Transportation Reading Passage A Tourism Transport, Technology and Carbon Dioxide Emissions Reading Passage B The Effects of Airfares and Foreign Exchange Rates on Global TourismUnit 5 Tourism D Reading Passage A Customer Needs, Wants and Demands Reading Passage B Forecasting Tourism Demand Using Consumer ExpectationsUnit 6 Tourism and Hospitality Management Reading Passage A Trends for Hospitality Industry Reading Passage B Franchising in China's Hotel IndustryUnit 7 Tourism Marketing Reading Passage A Future Research Directions in Tourism Marketing Reading Passage B Conceptualization of Industrial TourismUnit 8 Customer Satisfaction Reading Passage A Customer Service and Snowsport Tourism in Australia Reading Passage B The Impact of SST on Destination Image and Customer DelightKey to ExercisesGlossary