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工商導(dǎo)論－－公司如何為人創(chuàng)造價值(英文版) 版權(quán)信息
- ISBN：9787115168528
- 條形碼：9787115168528 ; 978-7-115-16852-8
- 裝幀：一般膠版紙
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
工商導(dǎo)論－－公司如何為人創(chuàng)造價值(英文版) 本書特色
本書闡述了企業(yè)的內(nèi)外部環(huán)境、組織結(jié)構(gòu)與決策方式、企業(yè)倫理與文化、信息技術(shù)與企業(yè)發(fā)展，以及營銷與產(chǎn)品開發(fā)、銷售與顧客關(guān)系管理、運(yùn)營與材料管理、人力資源管理、會計(jì)與財務(wù)管理等企業(yè)的主要活動與職能，是一本篇幅適中的商學(xué)概論入門讀物。本書秉承了加雷思·瓊斯一貫的寫作風(fēng)格：內(nèi)容豐富、新穎，文字簡練、流暢。本書篇幅適中，案例豐富，尤其是其全球化視野難能可貴，對中國等亞洲國家的關(guān)注極具意義，是其他教材無可比擬的。
工商導(dǎo)論－－公司如何為人創(chuàng)造價值(英文版) 內(nèi)容簡介
本書由國際知名學(xué)者加雷思·瓊斯編寫，在美國為大學(xué)本科“工商導(dǎo)論”課程的優(yōu)秀教材。此中國影印版可作為我國高校“工商導(dǎo)論”課程雙語教學(xué)的適用教材。全書分3編、共15章，全面闡述了企業(yè)的內(nèi)外部環(huán)境、組織結(jié)構(gòu)與決策方式、企業(yè)倫理與文化、信息技術(shù)與企業(yè)發(fā)展，以及營銷與產(chǎn)品開發(fā)、銷售與顧客關(guān)系管理、運(yùn)營與材料管理、人力資源管理、會計(jì)與財務(wù)管理等企業(yè)的主要活動與職能，是一本篇幅適中的商學(xué)概論入門讀物。
本書的讀者對象為英語、經(jīng)濟(jì)學(xué)和工商管理等專業(yè)的大學(xué)本科學(xué)生。
工商導(dǎo)論－－公司如何為人創(chuàng)造價值(英文版) 目錄
PART ONE The Environment of Business
CHAPTER ONE
What Is Business?
CHAPTER Two
The Evolution of Business
CHAPTER THREE
Entrepreneurs, Managers, and Employees
CHAPTER FOUR
Multinationals and the Global Environment of Business
CHAPTER FIVE
Business Ethics and the Legal Environment of Business
PART Two The Human Side of Business
CHAPTER SIX
Leadership, Influence, and Communication in Business
CHAPTER SEVEN
Motivating and Managing People and Groups in Business Organizations
CHAPTER EIGHT
The Structure and Culture of a Business Organization
PART THREE A Functional Approach to Business
CHAPTER NINE
Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships
CHAPTER TEN
Marketing and Product Development: Creating and Positioning Goods and Services
CHAPTER ELEVEN
Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers
CHAPTER TWELVE
Operations and Materials Management: Managing the Production and Flow of Goods and Services
CHAPTER THIRTEEN
Human Resource Management: Acquiring and Building Employees' Skills and Capabilities
CHAPTER FOURTEEN
Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit
CHAPTER FIFTEEN
Finance: Balancing Risk and Return to Increase Profitability
CHAPTER ONE
What Is Business?
CHAPTER Two
The Evolution of Business
CHAPTER THREE
Entrepreneurs, Managers, and Employees
CHAPTER FOUR
Multinationals and the Global Environment of Business
CHAPTER FIVE
Business Ethics and the Legal Environment of Business
PART Two The Human Side of Business
CHAPTER SIX
Leadership, Influence, and Communication in Business
CHAPTER SEVEN
Motivating and Managing People and Groups in Business Organizations
CHAPTER EIGHT
The Structure and Culture of a Business Organization
PART THREE A Functional Approach to Business
CHAPTER NINE
Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships
CHAPTER TEN
Marketing and Product Development: Creating and Positioning Goods and Services
CHAPTER ELEVEN
Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers
CHAPTER TWELVE
Operations and Materials Management: Managing the Production and Flow of Goods and Services
CHAPTER THIRTEEN
Human Resource Management: Acquiring and Building Employees' Skills and Capabilities
CHAPTER FOURTEEN
Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit
CHAPTER FIFTEEN
Finance: Balancing Risk and Return to Increase Profitability
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工商導(dǎo)論－－公司如何為人創(chuàng)造價值(英文版) 作者簡介
加雷思·瓊斯是美國Texas A&M University的管理學(xué)教授，國際知名管理學(xué)家。2005年被歐洲管理學(xué)會評為50位當(dāng)代活著的最偉大的管理學(xué)家之一。這本書秉承了加雷思·瓊斯一貫的寫作風(fēng)格：內(nèi)容豐富、新穎，文字簡練、流暢。本書篇幅適中，案例豐富，尤其是其全球化視野難能可貴，對中國等亞洲國家的關(guān)注極具意義，是其他教材無可比擬的。
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