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創(chuàng)新管理 版權(quán)信息
- ISBN：9787111767848
- 條形碼：9787111767848 ; 978-7-111-76784-8
- 裝幀：平裝-膠訂
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>
創(chuàng)新管理 本書特色
全書分為 4 篇 12 章，從創(chuàng)意與創(chuàng)造力到創(chuàng)新的環(huán)境與戰(zhàn)略，再到創(chuàng)新的組織與執(zhí)行、創(chuàng)新的文化與變革，全景式地展現(xiàn)了創(chuàng)新管理的全過程，為讀者提供了系統(tǒng)而全面的創(chuàng)新管理知識。此外，全書設(shè)置了豐富的案例和習(xí)題，呈現(xiàn)出從理論到實(shí)踐逐步深入的框架結(jié)構(gòu)，有助于培養(yǎng)讀者在不斷變化的商業(yè)環(huán)境中成功應(yīng)對挑戰(zhàn)的能力。
創(chuàng)新管理 內(nèi)容簡介
本書以扎實(shí)的理論、豐富的案例、專業(yè)的工具等為基礎(chǔ)，通過系統(tǒng)性的學(xué)科框架，全面解析創(chuàng)新管理的核心概念、理論和方法。全書分為 4 篇 12 章，從創(chuàng)意與創(chuàng)造力到創(chuàng)新的環(huán)境與戰(zhàn)略，再到創(chuàng)新的組織與執(zhí)行、創(chuàng)新的文化與變革，全景式地展現(xiàn)了創(chuàng)新管理的全過程，為讀者提供了系統(tǒng)而全面的創(chuàng)新管理知識。此外，全書設(shè)置了豐富的案例和習(xí)題，呈現(xiàn)出從理論到實(shí)踐逐步深入的框架結(jié)構(gòu)，有助于培養(yǎng)讀者在不斷變化的商業(yè)環(huán)境中成功應(yīng)對挑戰(zhàn)的能力。
創(chuàng)新管理 目錄
前言第 1 篇?jiǎng)?chuàng)意與創(chuàng)造力第 1 章 創(chuàng)意：創(chuàng)新之源 ················· 2本章要點(diǎn) ········································· 2引導(dǎo)案例 創(chuàng)意文旅振興之道：瓷天 下海絲谷 0-1 的巨變 ············ 21.1 創(chuàng)意的界定與辨析 ······················ 41.2 創(chuàng)意的理論 ······························· 71.3 創(chuàng)意應(yīng)用的工具方法 ··················16本章小結(jié) ········································25思考題 ···········································25參考文獻(xiàn) ········································26延伸閱讀 ········································26前言第 1 篇?jiǎng)?chuàng)意與創(chuàng)造力第 1 章 創(chuàng)意：創(chuàng)新之源 ················· 2本章要點(diǎn) ········································· 2引導(dǎo)案例 創(chuàng)意文旅振興之道：瓷天 下海絲谷 0-1 的巨變 ············ 21.1 創(chuàng)意的界定與辨析 ······················ 41.2 創(chuàng)意的理論 ······························· 71.3 創(chuàng)意應(yīng)用的工具方法 ··················16本章小結(jié) ········································25思考題 ···········································25參考文獻(xiàn) ········································26延伸閱讀 ········································26自測練習(xí) ········································26第 2 章 個(gè)體創(chuàng)造力 ······················27本章要點(diǎn) ········································27引導(dǎo)案例 清華教授錢穎一：我們的 學(xué)生為什么缺乏“創(chuàng)造性 思維” ·····························272.1 個(gè)體創(chuàng)造力的界定與辨析 ············282.2 個(gè)體創(chuàng)造力相關(guān)理論 ··················312.3 個(gè)體創(chuàng)造力應(yīng)用的工具方法 ·········36本章小結(jié) ········································49思考題 ···········································50參考文獻(xiàn) ········································50延伸閱讀 ········································51自測練習(xí) ········································51第 3 章 團(tuán)隊(duì)創(chuàng)造力 ······················52本章要點(diǎn) ········································52引導(dǎo)案例 華為組織架構(gòu)進(jìn)化：從中央 集權(quán)式管理到平臺化 ··········523.1 團(tuán)隊(duì)結(jié)構(gòu) ·································543.2 團(tuán)隊(duì)領(lǐng)導(dǎo) ·································633.3 組織環(huán)境 ·································66本章小結(jié) ········································71思考題 ··········································72參考文獻(xiàn) ········································72延伸閱讀 ········································73自測練習(xí) ········································73附錄 3A 交互記憶系統(tǒng)（TMS） 測量量表 ···························73第 2 篇?jiǎng)?chuàng)新的環(huán)境與戰(zhàn)略第 4 章 創(chuàng)新與創(chuàng)新環(huán)境 ················76本章要點(diǎn) ········································76引導(dǎo)案例 技術(shù)為王，創(chuàng)新為本： 比亞迪的技術(shù)創(chuàng)新之路 ········764.1 創(chuàng)新的概念與理論 ·····················784.2 創(chuàng)新的環(huán)境 ······························964.3 創(chuàng)新的生命周期 ······················ 106本章小結(jié) ······································ 113思考題 ········································· 113參考文獻(xiàn) ······································ 114延伸閱讀 ······································ 114自測練習(xí) ······································ 115第 5 章 創(chuàng)新的戰(zhàn)略選擇 ·············· 116本章要點(diǎn) ······································ 116引導(dǎo)案例 從引進(jìn)模仿到全面領(lǐng)先： 我國高鐵的發(fā)展歷程 ········ 1165.1 競爭導(dǎo)向的創(chuàng)新戰(zhàn)略 ················ 1185.2 模仿學(xué)習(xí)導(dǎo)向的創(chuàng)新戰(zhàn)略 ·········· 1255.3 價(jià)值導(dǎo)向的創(chuàng)新戰(zhàn)略 ················ 131本章小結(jié) ······································ 140思考題 ········································· 140參考文獻(xiàn) ······································ 140延伸閱讀 ······································ 141自測練習(xí) ······································ 143第 6 章 商業(yè)模式創(chuàng)新 ················· 144本章要點(diǎn) ······································ 144引導(dǎo)案例 蔚來已來：汽車行業(yè)的創(chuàng)新 與體驗(yàn)變革 ···················· 1446.1 商業(yè)模式創(chuàng)新的要素 ················ 1456.2 商業(yè)模式創(chuàng)新的過程 ················ 1516.3 數(shù)智經(jīng)濟(jì)時(shí)代的商業(yè)模式創(chuàng)新 ····· 158本章小結(jié) ······································ 165思考題 ········································· 165參考文獻(xiàn) ······································ 165延伸閱讀 ······································ 166自測練習(xí) ······································ 168附錄 6A 用戶畫像感知評價(jià)量表 ······· 168附錄 6B Kano 量化表格 ················· 169第3 篇?jiǎng)?chuàng)新的組織與執(zhí)行第 7 章 創(chuàng)新的過程 ···················· 172本章要點(diǎn) ······································ 172引導(dǎo)案例 美的集團(tuán)基于結(jié)構(gòu)化流程 的產(chǎn)品開發(fā) ···················· 1727.1 結(jié)構(gòu)化流程 ···························· 1747.2 商業(yè)流程管理 ························· 1817.3 精益產(chǎn)品開發(fā)流程 ··················· 190本章小結(jié) ······································ 196思考題 ········································· 196參考文獻(xiàn) ······································ 197延伸閱讀 ······································ 197自測練習(xí) ······································ 200第 8 章 創(chuàng)新的績效評估 ·············· 201本章要點(diǎn) ······································ 201引導(dǎo)案例 騰訊公司的創(chuàng)新績效評估 ··· 2018.1 創(chuàng)新績效評估的內(nèi)涵 ················ 2058.2 創(chuàng)新績效評估的四類指標(biāo) ·········· 2078.3 創(chuàng)新績效評估的實(shí)施方法 ·········· 212本章小結(jié) ······································ 217思考題 ········································· 218參考文獻(xiàn) ······································ 218延伸閱讀 ······································ 219自測練習(xí) ······································ 219第 9 章 創(chuàng)新的組織學(xué)習(xí) ·············· 220本章要點(diǎn) ······································ 220引導(dǎo)案例 小米公司如何通過顧客 參與創(chuàng)造價(jià)值 ················· 2209.2 學(xué)習(xí)型組織 ···························· 2239.3 組織學(xué)習(xí)與創(chuàng)新 ······················ 231本章小結(jié) ······································ 232思考題 ········································· 232參考文獻(xiàn) ···········
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創(chuàng)新管理 作者簡介
楊治，華中科技大學(xué)管理學(xué)院院長、教授、博導(dǎo)，博士。湖北省楚天學(xué)者，美國麻省理工、比利時(shí)安特衛(wèi)普管理學(xué)院、英國劍橋大學(xué)訪問學(xué)者，《管理學(xué)報(bào)》社長兼主編，國家自然科學(xué)基金委通訊評委、學(xué)位中心評審專家、中國管理現(xiàn)代化研究會(huì)理事、中國管理現(xiàn)代化研究會(huì)技術(shù)與創(chuàng)新管理專業(yè)委員會(huì)理事、湖北省科協(xié)第九、十屆代表大會(huì)代表、全國“創(chuàng)青春”創(chuàng)新創(chuàng)業(yè)挑戰(zhàn)賽評委、中國國際管理研究學(xué)會(huì)會(huì)員、美國管理學(xué)會(huì)會(huì)員。研究領(lǐng)域?yàn)槠髽I(yè)戰(zhàn)略管理、組織經(jīng)濟(jì)學(xué)和創(chuàng)新管理，主持和參與國家自然科學(xué)基金項(xiàng)目7項(xiàng)，團(tuán)中央重大項(xiàng)目1項(xiàng)、科技部戰(zhàn)略專項(xiàng)1項(xiàng)。在企業(yè)創(chuàng)新及中國經(jīng)濟(jì)問題上發(fā)表高水平論文30余篇，見于《經(jīng)濟(jì)研究》《管理世界》、Journal of Comparative Economics、Journal of Business Research、Asia Pacific Journal of Management等刊物。
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