1 INTRODUCTION 1
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The stories we live by 4
The ‘eco’ of ecolinguistics 9
The ‘linguistics’ of ecolinguistics 11
Ecosophy 13
The ecosophy of this book 16
Organisation of this book 18
A note about references to data and glossary 20
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2 IDEOLOGIES 21
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Destructive discourses 27
Ambivalent discourses 29
Beneficial discourses 31
Methods 35
The discourse of neoclassical economics 36
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3 FRAMING 48
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The framing of development 62
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4 METAPHORS 73
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The CORPORATION IS A PERSON metaphor 89
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5 EVALUATIONS 98
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Appraisal and the weather 112
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6 IDENTITIES 124
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Identity, gender and the body in Men’s Health magazine 138
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7 CONVICTIONS 149
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Facticity in climate change and coronavirus denial 165
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8 ERASURE 175
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Erasure in ecosystem assessment and the Sustainable Development Goals 188
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9 SALIENCE 202
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Salience in new nature writing 218
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10 NARRATIVES 228
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Ego, eco and origin narratives 240
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�a���īI 252
11 CONCLUSION 254
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Theory 257
The gathering 264
�a���īI 266
APPENDIX 267
GLOSSARY 275
REFERENCES 285