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電子商務基礎與實務 版權信息
- ISBN：9787121452475
- 條形碼：9787121452475 ; 978-7-121-45247-5
- 裝幀：平塑
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
電子商務基礎與實務 本書特色
以任務驅動，強調應用導向；思政價值引領，許多任務中設有視野拓展、拓展練習和思政小課堂；應用*新數據和案例，內容新穎、豐富；項目后設有知識鞏固，包括主觀題、客觀題和技能訓練，實戰性強。
電子商務基礎與實務 內容簡介
本書可作為高等院校經管類專業相關課程的教材，也可作為相關技術人員的自學用書及培訓機構的培訓教材。全書共12 個項目，包括概述、基礎技術、交易模式、關鍵環節和新應用5 個方面，著重介紹了B2C、C2C、新零售、B2B 和跨境電商，概括介紹了網絡營銷、電子商務安全、電子支付、電商物流和客戶關系管理等內容，簡要介紹了移動電商、直播電商等電子商務的新應用。每個項目包含多個任務，每個任務中都有任務描述、任務準備、任務實施，形成任務驅動閉環。許多任務中設有視野拓展、拓展練習和思政小課堂。項目后設有知識鞏固，題型豐富，包括主觀題和客觀題，并設有技能訓練。
電子商務基礎與實務 目錄
項目一 電子商務基礎認知··········································································1
任務一 初識電子商務····················.2
一、電子商務的產生與發展·······.2
二、電子商務的概念················.4
任務二 電子商務的分類·················.7
一、按交易主體分類················.8
二、按運作方式分類················11
三、按開展交易的地域范圍分類···11
任務三 電子商務的新應用··············12
一、在線旅游·························13
二、在線教育·························16
三、互聯網醫療······················17
四、電子政務·························23
五、農村電子商務···················25
六、直播電子商務···················26
任務四 電子商務的模型與框架········27
一、電子商務的模型················28
二、電子商務的一般框架··········29
任務五 電子商務的基礎技術···········32
一、電子數據交換技術·············32
二、互聯網技術······················35
三、Web 開發技術···················39
四、其他新興技術···················40
知識鞏固······································43
技能訓練······································44
項目二 B2C 電子商務··············································································45
任務一 B2C 電子商務概述···············46
一、B2C 電子商務的含義··········46
二、B2C 電子商務的應用特點····46
三、B2C 電子商務的分類··········50
任務二 B2C 電子商務的盈利模式與成功關鍵··························56
一、B2C 電子商務的盈利模式····56
二、B2C 電子商務的成功關鍵····58
任務三 B2C 電子商務典型案例分析—唯品會····················61
一、唯品會概況······················61
二、唯品會的盈利模式·············62
三、唯品會成功的關鍵·············63
知識鞏固······································65
技能訓練······································66
項目三 C2C 電子商務·············································································67
任務一 C2C 電子商務概述··············68
一、C2C 電子商務的含義··········68
二、C2C 電子商務的應用特點····69
三、C2C 電子商務的分類··········69
任務二 C2C 拍賣網站的運作模式·····72
一、網絡拍賣網站的形式··········72
二、網絡拍賣的方式················74
三、網絡拍賣網站案例—淘寶網76
任務三 C2C 店鋪平臺的運作模式·····78
一、在C2C 店鋪平臺上購物和開店的流程·························79
二、C2C 店鋪貨源的選擇··········80
三、網上開店流程——淘寶網·····82
知識鞏固······································84
技能訓練······································85
項目四 新零售····························································································.86
任務一 新零售的概念與特征············.87
一、新零售的概念····················.87
二、新零售的特征····················.88
任務二 新零售的框架·····················.89
一、前臺：重構人、貨、場········.90
二、中臺：營銷、市場、流通鏈、生產模式變革····················.91
三、后臺：基礎環境、新興技術賦能發展·······························92
任務三 新零售的商業模式與發展方向····96
一、新零售的商業模式················97
二、新零售的發展方向·············.103
知識鞏固······································.107
技能訓練······································.108
項目五 B2B 電子商務················································································.109
任務一 初識B2B 電子商務··············.110
一、B2B 電子商務的含義··········.110
二、B2B 電子商務的特點··········.110
三、B2B 電子商務的分類··········.112
四、B2B 電子商務的發展··········.114
任務二 基于企業自有網站的B2B交易································.117
一、基于采購商網站的B2B交易·······························.117
二、基于供應商網站的B2B交易·······························.119
任務三 基于第三方中介網站的B2B交易································.120
一、基于第三方中介網站的B2B 交易的主要功能······················.121
二、基于第三方中介網站的B2B 交易的機制····························.122
三、B2B 電子商務中介網站的類型·······························.123
知識鞏固······································.126
技能訓練······································.127
項目六 跨境電子商務················································································.128
任務一 初識跨境電子商務··············.129
一、跨境電子商務的定義··········.129
二、跨境電子商務的分類··········.130
三、跨境電子商務的發展趨勢····.132
任務二 初識跨境電子商務平臺········.133
一、全球速賣通······················.133
二、亞馬遜····························.134
三、eBay ·······························.136
四、敦煌網····························.137
五、Wish ·······························.138
任務三 跨境電子商務物流··············.141
一、跨境電子商務物流模式·······.141
二、如何選擇跨境電子商務物流渠道··························.142
三、海外倉····························.143
四、跨境電子商務物流的通關與報關·······························.144
任務四 跨境電子商務支付··············.146
一、跨境支付概述···················.146
二、跨境電子商務支付方式·······.148
三、初識離岸公司···················.151
四、初識離岸賬戶···················.152
知識鞏固······································.155
技能訓練······································.156
項目七 移動電子商務················································································.157
任務一 移動電子商務····················.158
一、移動電子商務的概念··········.
任務一 初識電子商務····················.2
一、電子商務的產生與發展·······.2
二、電子商務的概念················.4
任務二 電子商務的分類·················.7
一、按交易主體分類················.8
二、按運作方式分類················11
三、按開展交易的地域范圍分類···11
任務三 電子商務的新應用··············12
一、在線旅游·························13
二、在線教育·························16
三、互聯網醫療······················17
四、電子政務·························23
五、農村電子商務···················25
六、直播電子商務···················26
任務四 電子商務的模型與框架········27
一、電子商務的模型················28
二、電子商務的一般框架··········29
任務五 電子商務的基礎技術···········32
一、電子數據交換技術·············32
二、互聯網技術······················35
三、Web 開發技術···················39
四、其他新興技術···················40
知識鞏固······································43
技能訓練······································44
項目二 B2C 電子商務··············································································45
任務一 B2C 電子商務概述···············46
一、B2C 電子商務的含義··········46
二、B2C 電子商務的應用特點····46
三、B2C 電子商務的分類··········50
任務二 B2C 電子商務的盈利模式與成功關鍵··························56
一、B2C 電子商務的盈利模式····56
二、B2C 電子商務的成功關鍵····58
任務三 B2C 電子商務典型案例分析—唯品會····················61
一、唯品會概況······················61
二、唯品會的盈利模式·············62
三、唯品會成功的關鍵·············63
知識鞏固······································65
技能訓練······································66
項目三 C2C 電子商務·············································································67
任務一 C2C 電子商務概述··············68
一、C2C 電子商務的含義··········68
二、C2C 電子商務的應用特點····69
三、C2C 電子商務的分類··········69
任務二 C2C 拍賣網站的運作模式·····72
一、網絡拍賣網站的形式··········72
二、網絡拍賣的方式················74
三、網絡拍賣網站案例—淘寶網76
任務三 C2C 店鋪平臺的運作模式·····78
一、在C2C 店鋪平臺上購物和開店的流程·························79
二、C2C 店鋪貨源的選擇··········80
三、網上開店流程——淘寶網·····82
知識鞏固······································84
技能訓練······································85
項目四 新零售····························································································.86
任務一 新零售的概念與特征············.87
一、新零售的概念····················.87
二、新零售的特征····················.88
任務二 新零售的框架·····················.89
一、前臺：重構人、貨、場········.90
二、中臺：營銷、市場、流通鏈、生產模式變革····················.91
三、后臺：基礎環境、新興技術賦能發展·······························92
任務三 新零售的商業模式與發展方向····96
一、新零售的商業模式················97
二、新零售的發展方向·············.103
知識鞏固······································.107
技能訓練······································.108
項目五 B2B 電子商務················································································.109
任務一 初識B2B 電子商務··············.110
一、B2B 電子商務的含義··········.110
二、B2B 電子商務的特點··········.110
三、B2B 電子商務的分類··········.112
四、B2B 電子商務的發展··········.114
任務二 基于企業自有網站的B2B交易································.117
一、基于采購商網站的B2B交易·······························.117
二、基于供應商網站的B2B交易·······························.119
任務三 基于第三方中介網站的B2B交易································.120
一、基于第三方中介網站的B2B 交易的主要功能······················.121
二、基于第三方中介網站的B2B 交易的機制····························.122
三、B2B 電子商務中介網站的類型·······························.123
知識鞏固······································.126
技能訓練······································.127
項目六 跨境電子商務················································································.128
任務一 初識跨境電子商務··············.129
一、跨境電子商務的定義··········.129
二、跨境電子商務的分類··········.130
三、跨境電子商務的發展趨勢····.132
任務二 初識跨境電子商務平臺········.133
一、全球速賣通······················.133
二、亞馬遜····························.134
三、eBay ·······························.136
四、敦煌網····························.137
五、Wish ·······························.138
任務三 跨境電子商務物流··············.141
一、跨境電子商務物流模式·······.141
二、如何選擇跨境電子商務物流渠道··························.142
三、海外倉····························.143
四、跨境電子商務物流的通關與報關·······························.144
任務四 跨境電子商務支付··············.146
一、跨境支付概述···················.146
二、跨境電子商務支付方式·······.148
三、初識離岸公司···················.151
四、初識離岸賬戶···················.152
知識鞏固······································.155
技能訓練······································.156
項目七 移動電子商務················································································.157
任務一 移動電子商務····················.158
一、移動電子商務的概念··········.
展開全部
電子商務基礎與實務 作者簡介
姚春榮，女，副教授，湖北省行業技術能手，湖北電子商務學會理事，跨境電子商務創業實戰培訓師，晴川名師，現任武漢晴川學院商學院電子商務系專職教師，院長助理，商學院教工黨支部書記，長期從事電子商務和跨境電子商務方面的教學、競賽和研究工作。指導學生在全國大學生電子商務"創新、創意及創業”挑戰賽中多次獲得一等獎和創意獎，有著豐富的學科競賽指導經驗，主持省教育廳課題2項，主編教材2部，專著1部，發表論文多篇。
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伯納黛特,你要去哪(2021新版)
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