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國際商務英語 :談判與函電(本科教材) 版權信息
- ISBN：9787111705079
- 條形碼：9787111705079 ; 978-7-111-70507-9
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
國際商務英語 :談判與函電(本科教材) 內容簡介
本書是以國際商務、國際經濟與貿易等專業的高等院校學生為對象而編寫的國際商務函電與談判專業英語教材，主要介紹了在以進出口貿易為主的國際商務活動中，在商務電話、商務接待、商務安排、商務拜訪、詢價、報價、議價、代理、付款、裝運、保險、包裝、索賠和仲裁等各交易階段的談判中所使用的英文表達方法、談判技巧、函電交流方法和相關合同或協議文本的寫作等。全書共16章，每一章由2段場景對話、單詞與詞組解釋、重點句或典型句解釋、1-2篇函電或合同、相關背景知識介紹、課后練習等組成。通過本課程的學習，學生在今后從事國際貿易活動時，能夠較熟練地用英語與外商進行溝通，并能夠讀懂和擬定業務往來函電與合同。
國際商務英語 :談判與函電(本科教材) 目錄
Preface
Suggestions
Chapter 1 Business Call 1
Part ADialogues 1
Part BCommunicating-Letter Style 11
Chapter 2 Business Reception 17
Part ADialogues 17
Part BCommunicating-Memorandum 29
Chapter 3 Business Arrangement 32
Part ADialogues 32
Part BCommunicating-Invitation Letter 44
Chapter 4 Business Visit 47
Part ADialogues 47
Part BCommunicating-Establishing Business Relations 60
Chapter 5 At the Fair 64
Part ADialogues 64
Part BReading & Communicating-Sales Confirmation 76
Chapter 6 Inquiry 79
Part ADialogues 79
Part BCommunicating-Making an Inquiry 91
Chapter 7 Offer 95
Part ADialogues 95
Part BCommunicating-Making an Offer 107
Chapter 8 Negotiation of Price 111
Part ADialogues 111
Part BCommunicating-Counter Offer 124
Chapter 9 Commission 128
Part ADialogues 128
Part BCommunicating-Asking to be the Sole Agent 142
Chapter 10 Agency 145
Part ADialogues 145
Part BReading-Agency Agreement 158
Chapter 11 Payment Methods 163
Part ADialogues 163
Part BReading & Communicating-Opening an L/C 176
Chapter 12 Shipment 183
Part ADialogues 183
Part BCommunicating-Making Shipment 195
Chapter 13 Insurance 199
Part ADialogues 199
Part BCommunicating桪iscussing Insurance 212
Chapter 14 Packing 215
Part ADialogues 215
Part BCommunicating-Discussing Packing 228
Chapter 15 Claim 232
Part ADialogues 232
Part BCommunicating-Claiming 245
Chapter 16 Arbitration 250
Part ADialogues 250
Part BReading桟ontract 262
Key to Part of the Exercises 267
References 292
Suggestions
Chapter 1 Business Call 1
Part ADialogues 1
Part BCommunicating-Letter Style 11
Chapter 2 Business Reception 17
Part ADialogues 17
Part BCommunicating-Memorandum 29
Chapter 3 Business Arrangement 32
Part ADialogues 32
Part BCommunicating-Invitation Letter 44
Chapter 4 Business Visit 47
Part ADialogues 47
Part BCommunicating-Establishing Business Relations 60
Chapter 5 At the Fair 64
Part ADialogues 64
Part BReading & Communicating-Sales Confirmation 76
Chapter 6 Inquiry 79
Part ADialogues 79
Part BCommunicating-Making an Inquiry 91
Chapter 7 Offer 95
Part ADialogues 95
Part BCommunicating-Making an Offer 107
Chapter 8 Negotiation of Price 111
Part ADialogues 111
Part BCommunicating-Counter Offer 124
Chapter 9 Commission 128
Part ADialogues 128
Part BCommunicating-Asking to be the Sole Agent 142
Chapter 10 Agency 145
Part ADialogues 145
Part BReading-Agency Agreement 158
Chapter 11 Payment Methods 163
Part ADialogues 163
Part BReading & Communicating-Opening an L/C 176
Chapter 12 Shipment 183
Part ADialogues 183
Part BCommunicating-Making Shipment 195
Chapter 13 Insurance 199
Part ADialogues 199
Part BCommunicating桪iscussing Insurance 212
Chapter 14 Packing 215
Part ADialogues 215
Part BCommunicating-Discussing Packing 228
Chapter 15 Claim 232
Part ADialogues 232
Part BCommunicating-Claiming 245
Chapter 16 Arbitration 250
Part ADialogues 250
Part BReading桟ontract 262
Key to Part of the Exercises 267
References 292
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