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商務談判與禮儀 版權信息
- ISBN：9787509675830
- 條形碼：9787509675830 ; 978-7-5096-7583-0
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
商務談判與禮儀 內容簡介
本書在介紹國際商務理論的基礎上, 系統地闡述了國際商務談判流程過程中的基礎知識和技巧, 注重理論聯系實際、案例分析與理論知識相結合, 強調文化差異和溝通對國際商務談判的影響, 穿插不同國家的文化內涵, 以及與商務談判相關的商務禮儀知識和經驗。
商務談判與禮儀 目錄
Part 1 Business Theory
Chapter 1 Introduction of Business Negotiation
1．1 Basic Concept and Features of Business Negotiation
1．1．1 Concept of Business Negotiation
1．1．2 Features of Business Negotiation
1．2 Classifications and Functions of Business Negotiations
1．2．1 Classifications of Business Negotiations
1．2．2 The Functions of Business Negotiations
1．3 Principles and Evaluation Criterions for Business Negotiation
1．3．1 Principles of Business Negotiation
1．3．2 Evaluation Criterions for Business Negotiation
1．4 Summary
Chapter 2 Related Theory
2．1 Adaptation Theory
2．2 Different Styles in Business Negotiation
2．2．1 Cultural Differences in Customs and Behaviors
2．2．2 Negotiation Styles of Different Countries and Regions
2．3 Summary
……
Part 2 Negotiation Process
Part 3 Negotiation Etiquette
Part 4 Negotiation Exercise
References
Chapter 1 Introduction of Business Negotiation
1．1 Basic Concept and Features of Business Negotiation
1．1．1 Concept of Business Negotiation
1．1．2 Features of Business Negotiation
1．2 Classifications and Functions of Business Negotiations
1．2．1 Classifications of Business Negotiations
1．2．2 The Functions of Business Negotiations
1．3 Principles and Evaluation Criterions for Business Negotiation
1．3．1 Principles of Business Negotiation
1．3．2 Evaluation Criterions for Business Negotiation
1．4 Summary
Chapter 2 Related Theory
2．1 Adaptation Theory
2．2 Different Styles in Business Negotiation
2．2．1 Cultural Differences in Customs and Behaviors
2．2．2 Negotiation Styles of Different Countries and Regions
2．3 Summary
……
Part 2 Negotiation Process
Part 3 Negotiation Etiquette
Part 4 Negotiation Exercise
References
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商務談判與禮儀 作者簡介
李曉明，長安大學經濟與管理學院教授，西安歐亞學院特聘專家，西安交通大學管理學院管理科學與工程專業博士、工商管理專業博士后。長期從事留學生商務溝通管理的教學與研究工作。
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