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管理溝通:以案例分析為視角:英文版:a case-analysis approach 版權信息
- ISBN：9787300286747
- 條形碼：9787300286747 ; 978-7-300-28674-7
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
管理溝通:以案例分析為視角:英文版:a case-analysis approach 內容簡介
溝通是管理者應該具備的一項基本技能！ 豆芾頊贤ǎ阂园咐治鰹橐暯牵ㄓ⑽陌妗さ5版）/工商管理經典叢書·核心課系列》基于“溝通作為一種技能可以學習、傳授和完善”的觀點，以原創性案例為視角，通過案例分析的方法，深入闡釋了管理溝通的基本理論和實用技能，內容豐富，涵蓋的主題廣泛！ 豆芾頊贤ǎ阂园咐治鰹橐暯牵ㄓ⑽陌妗さ5版）/工商管理經典叢書·核心課系列》突出戰略性，將倫理學和道德決策過程貫穿全書，考察了商業組織及其管理者與新聞媒體之間那種常常捉摸不透但又不可回避的關系，同時涵蓋其他同類教材常常忽視的傾聽和反饋、語言溝通、跨文化溝通、沖突管理等內容。 第5版進行了大幅更新，增加了全新的案例和大量新趣聞，增加了有關社交媒體及其用途的新章節，更新了有關互聯網和在線行為及互聯網技術在商業中應用的內容，提供了新普查數據。 《管理溝通：以案例分析為視角（英文版·第5版）/工商管理經典叢書·核心課系列》適合用作國內高校本科生、MBA管理溝通或商務溝通課程雙語教學用書，也可供有興趣的讀者閱讀參考。
管理溝通:以案例分析為視角:英文版:a case-analysis approach 目錄
第1章 新時期的管理溝通
第2章 溝通與戰略
第3章 溝通倫理
第4章 演 講
第5章 寫 作
第6章 勸 說
第7章 技 術
第8章 傾聽和反饋
第9章 非語言溝通
第10章 跨文化溝通
第11章 沖突管理
第12章 有效的商務會議
第13章 應對新聞媒體
附錄A 案例研究分析
附錄B 撰寫案例研究
附錄C 商業信函實例
附錄D 商業備忘錄實例
附錄E 戰略備忘錄實例
附錄F 文檔標示
附錄G 企業專業人士的媒體關系——如何準備廣播新聞采訪
附錄H 新聞稿實例
第2章 溝通與戰略
第3章 溝通倫理
第4章 演 講
第5章 寫 作
第6章 勸 說
第7章 技 術
第8章 傾聽和反饋
第9章 非語言溝通
第10章 跨文化溝通
第11章 沖突管理
第12章 有效的商務會議
第13章 應對新聞媒體
附錄A 案例研究分析
附錄B 撰寫案例研究
附錄C 商業信函實例
附錄D 商業備忘錄實例
附錄E 戰略備忘錄實例
附錄F 文檔標示
附錄G 企業專業人士的媒體關系——如何準備廣播新聞采訪
附錄H 新聞稿實例
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管理溝通:以案例分析為視角:英文版:a case-analysis approach 節選
Many years ago, as an Air Force officer assigned to a flight test group in the American Southwest, I had the opportunity to speak with an older (and obviously wiser) man who had been in the flying business for many years. Our conversation focused on what it would take for a young officer to succeed―to become a leader, a recognized influence among talented, trained, and well-educated peers. His words were prophetic: “I can think of no skill more essential to the survival of a young officer,” he said, “than effective self-expression.” That was it. Not physical courage or well-honed flying skills. Not advanced degrees or specialized training, but “effective self-expression.”In the years since that conversation, I have personally been witness to what young managers call “career moments.” Those moments in time are when a carefully crafted proposal, a thorough report, or a deft response to criticism saved a career. I’ve seen young men and women offered a job as a result of an especially skillful speech introduction. I’ve seen others sputter and stall when they couldn’t answer a direct question―one that fell well within their area of expertise―during a briefing. I’ve watched in horror as others simply talked their way into disfavor, trouble, or oblivion.Communication is, without question, the central skill any manager can possess. It is the link between ideas and action. It is the process that generates profit. It is the emotional glue that binds humans together in relationships, personal and professional. It is, as the poet William Blake put it, “the chariot of genius.” To be without the ability to communicate is to be isolated from others in an organization, an industry, or a society. To be skilled at it is to be at the heart of what makes enterprise, private and public, function successfully.The fundamental premise on which this book is based is simple: Communication is a skill that can be learned, taught, and improved. You have the potential to be better at communicating with other people than you now are. It won’t be easy, but this book can certainly help. The fact that you’ve gotten this far is evidence that you’re determined to succeed, and what follows is a systematic yet readable review of those things you’ll need to pay closer attention to in order to experience success as a manager.What This Book Is AboutThis book will focus on the processes involved in management communication and concentrate on ways in which business students and entry-level managers can become more effective by becoming more knowledgeable and skilled as communicators.The second premise on which this book is based is also simple: Writing, speaking, listening, and other communication behaviors are the end-products of a process that begins with critical thinking. It is this process that managers are called on to employ every day in the workplace to earn a living. The basic task of a manager, day in and day out, is to solve managerial problems. The basic tools at a manager’s disposal are mostly rhetorical.Management Communication supports learning objectives that are strategic in nature, evolving as the workplace changes to meet the demands of a global economy that is changing at a ferocious pace. What you will find in these pages assumes certain basic competencies in communication, but encourages growth and development as you encounter the responsibilities and opportunities of mid-level and higher management, whether in your own business or in large and complex, publicly traded organizations.
管理溝通:以案例分析為視角:英文版:a case-analysis approach 作者簡介
詹姆斯??S. 奧羅克，美國圣母大學管理學教授，門多薩商學院商務溝通中心主任，專長領域為公司溝通、聲譽管理、公共演講、商務寫作等。
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