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新文科英語系列教程商務學科英語/田力男等 版權信息
- ISBN：9787302532897
- 條形碼：9787302532897 ; 978-7-302-53289-7
- 裝幀：平裝
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>
新文科英語系列教程商務學科英語/田力男等 本書特色
本教材共十個單元，每個單元包括搜索背景信息、視聽說、課文A和課文B、練習、影視和技能培養(yǎng)六個部分，旨在培養(yǎng)學生用英語進行商學專業(yè)學習和從事商務活動的能力，從而實現(xiàn)學生專業(yè)學習能力與英語應用能力雙贏的培養(yǎng)目標。本教材以商學相關熱點話題為依托，涵蓋經濟、管理、生產、營銷、金融等多個領域；以原文輸入真實語料為媒介，選取*手的閱讀和視聽材料，并配有詞匯手冊供學生學習使用。本教材相關的視聽材料，讀者可通過掃描正文對應的二維碼進行學習，也可通過點擊http://www.tup.com.cn/ index.html下載使用。 本教材可供具有一定大學英語基礎的商學及相關專業(yè)的本科生和研究生使用。
新文科英語系列教程商務學科英語/田力男等 內容簡介
本教材共十個單元，每個單元包括搜索背景信息、視聽說、課文A和課文B、練習、影視和技能培養(yǎng)六個部分，旨在培養(yǎng)學生用英語進行商學專業(yè)學習和從事商務活動的能力，從而實現(xiàn)學生專業(yè)學習能力與英語應用能力雙贏的培養(yǎng)目標。本教材以商學相關熱點話題為依托，涵蓋經濟、管理、生產、營銷、金融等多個領域；以原文輸入真實語料為媒介，選取手的閱讀和視聽材料，并配有詞匯手冊供學生學習使用。本教材相關的視聽材料，讀者可通過掃描正文對應的二維碼進行學習，也可通過點擊http://www.tup.com.cn/ index.html下載使用。 本教材可供具有一定大學英語基礎的商學及相關專業(yè)的本科生和研究生使用。
新文科英語系列教程商務學科英語/田力男等 目錄
Unit 1
01 Globalization
1. Search for Background Information ......................02 2. Discuss the Words’ Meaning..................................03 3. Watch the Video .....................................................07 4. Read for Information .............................................08 5. Practice for Enhancement ......................................1
6. Movie Exploration: Wall Street (1978) ..................20 7. Reading Skills ........................................................23 Unit 2
27 Workplace Automation
1. Search for Background Information ......................28 2. Discuss the Words’ Meaning..................................29 3. Watch the Video .....................................................32 4. Read for Information .............................................34 5. Practice for Enhancement .....................................43
6. Movie Exploration: The Big Short (2015) .............46 7. Presentation Skills..................................................50 Unit 3
55 Crowdfunding
1. Search for Background Information ......................56 2. Discuss the Words’ Meaning..................................57 3. Watch the Video .....................................................61 4. Read for Information..............................................62 5. Practice for Enhancement .....................................71
6. Movie Exploration: Inside Job (2010)...................75 7. Listening Skills ......................................................78 Unit 4
81 Brexit
1. Search for Background Information ......................82 2. Discuss the Words’ Meaning..................................83 3. Watch the Video .....................................................86 4. Read for Information .............................................87 5. Practice for Enhancement ......................................9
6. Movie Exploration: Margin Call (2011)................99 7. Paraphrasing Skills...............................................103 Unit 5
107 Outsourcing
1. Search for Background Information ....................108 2. Discuss the Words’ Meaning................................109 3. Watch the Video ..................................................113 4. Read for Information ...........................................115 5. Practice for Enhancement ....................................125
6. Movie Exploration: Too Big to Fail (2011) .........128 7. Debating Skills.....................................................132 Unit 6
137 Sharing Economy
1. Search for Background Information ....................138 2. Discuss the Words’ Meaning................................139 3. Watch the Video ...................................................142 4. Read for Information ...........................................144 5. Practice for Enhancement ....................................153
6. Movie Exploration: Barbarians at the Gate (1993)....156
7. Note-Taking Skills ...............................................159 Unit 7
163 Corporate Social Responsibility
1. Search for Background Information ....................164 2. Discuss the Words’ Meaning................................165 3. Watch the Video ...................................................169 4. Read for Information ...........................................171 5. Practice for Enhancement ....................................179
6. Movie Exploration: Rouge Trader (1999) ..........182 7. Summarizing Skills..............................................185 Unit 8
187 Retailing
1. Search for Background Information ....................188 2. Discuss the Words’ Meaning................................189 3. Watch the Video ...................................................192 4. Read for Information............................................194 5. Practice for Enhancement ....................................202
6. Movie Exploration: Boiler Room (2000) .............205 7. Debating Skills.....................................................209 Unit 9
213 Bitcoin
1. Search for Background Information ....................214 2. Discuss the Words’ Meaning................................215 3. Watch the Video ...................................................218 4. Read for Information............................................220 5. Practice for Enhancement ....................................228
6. Movie Exploration: Wall Street 2: Money Never Sleeps (2000)........................................................231
7. Writing Skills .......................................................235 Unit 10
239 Trade War
1. Search for Background Information ....................240 2. Discuss the Words’ Meaning................................241 3. Watch the Video ...................................................244 4. Read for Information............................................246 5. Practice for Enhancement ....................................254 6. Movie Exploration: Jerry Maquire (1996) ..........258 7. Referencing Skills................................................261 265 Appendix 詞匯表
01 Globalization
1. Search for Background Information ......................02 2. Discuss the Words’ Meaning..................................03 3. Watch the Video .....................................................07 4. Read for Information .............................................08 5. Practice for Enhancement ......................................1
6. Movie Exploration: Wall Street (1978) ..................20 7. Reading Skills ........................................................23 Unit 2
27 Workplace Automation
1. Search for Background Information ......................28 2. Discuss the Words’ Meaning..................................29 3. Watch the Video .....................................................32 4. Read for Information .............................................34 5. Practice for Enhancement .....................................43
6. Movie Exploration: The Big Short (2015) .............46 7. Presentation Skills..................................................50 Unit 3
55 Crowdfunding
1. Search for Background Information ......................56 2. Discuss the Words’ Meaning..................................57 3. Watch the Video .....................................................61 4. Read for Information..............................................62 5. Practice for Enhancement .....................................71
6. Movie Exploration: Inside Job (2010)...................75 7. Listening Skills ......................................................78 Unit 4
81 Brexit
1. Search for Background Information ......................82 2. Discuss the Words’ Meaning..................................83 3. Watch the Video .....................................................86 4. Read for Information .............................................87 5. Practice for Enhancement ......................................9
6. Movie Exploration: Margin Call (2011)................99 7. Paraphrasing Skills...............................................103 Unit 5
107 Outsourcing
1. Search for Background Information ....................108 2. Discuss the Words’ Meaning................................109 3. Watch the Video ..................................................113 4. Read for Information ...........................................115 5. Practice for Enhancement ....................................125
6. Movie Exploration: Too Big to Fail (2011) .........128 7. Debating Skills.....................................................132 Unit 6
137 Sharing Economy
1. Search for Background Information ....................138 2. Discuss the Words’ Meaning................................139 3. Watch the Video ...................................................142 4. Read for Information ...........................................144 5. Practice for Enhancement ....................................153
6. Movie Exploration: Barbarians at the Gate (1993)....156
7. Note-Taking Skills ...............................................159 Unit 7
163 Corporate Social Responsibility
1. Search for Background Information ....................164 2. Discuss the Words’ Meaning................................165 3. Watch the Video ...................................................169 4. Read for Information ...........................................171 5. Practice for Enhancement ....................................179
6. Movie Exploration: Rouge Trader (1999) ..........182 7. Summarizing Skills..............................................185 Unit 8
187 Retailing
1. Search for Background Information ....................188 2. Discuss the Words’ Meaning................................189 3. Watch the Video ...................................................192 4. Read for Information............................................194 5. Practice for Enhancement ....................................202
6. Movie Exploration: Boiler Room (2000) .............205 7. Debating Skills.....................................................209 Unit 9
213 Bitcoin
1. Search for Background Information ....................214 2. Discuss the Words’ Meaning................................215 3. Watch the Video ...................................................218 4. Read for Information............................................220 5. Practice for Enhancement ....................................228
6. Movie Exploration: Wall Street 2: Money Never Sleeps (2000)........................................................231
7. Writing Skills .......................................................235 Unit 10
239 Trade War
1. Search for Background Information ....................240 2. Discuss the Words’ Meaning................................241 3. Watch the Video ...................................................244 4. Read for Information............................................246 5. Practice for Enhancement ....................................254 6. Movie Exploration: Jerry Maquire (1996) ..........258 7. Referencing Skills................................................261 265 Appendix 詞匯表
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