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商務英語閱讀文選 版權信息
- ISBN:9787564184650
- 條形碼:9787564184650 ; 978-7-5641-8465-0
- 裝幀:平裝-膠訂
- 冊數:暫無
- 重量:暫無
- 所屬分類:>
商務英語閱讀文選 本書特色
本教材編寫參照了《高等學校商務英語專業本科教學質量國家標準》,并圍繞商務英語本科專業國際化、復合型和應用性的專業特點,以及素質、知識、和能力三位一體的人才培養規格進行編寫。文章主要選自經濟類的權威國際期刊,如《財富》《經濟學人》《時代》等,同時兼收網絡上發表的時新文章,做到了兼顧經典和時效。題材豐富多樣,選題涉及商務策略、市場營銷、投資理財、國際物流、電子商務、旅游和酒店管理以及房地產業等等商務領域。在關注文章趣味性和可讀性的同時在難度和篇幅上也保持了適中的程度。
商務英語閱讀文選 內容簡介
本書編寫參照了《高等學校商務英語專業本科教學質量國家標準》, 并圍繞商務英語本科專業國際化、復合型和應用性的專業特點, 以及素質、知識、和能力三位一體的人才培養規格進行編寫。
商務英語閱讀文選 目錄
Unit 1 A Country's Business Strategies
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Japan Needs Immigrants, but Do Immigrants Need Japan?
Text B Thailand's Economic Growth Strategy Focuses on Small Business
Part III Supplementary Reading (Reconnecting Cuba)
Unit 2 Marketing
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Man Who Got Swagger Back for Aston Martin Is Ready for Long Game
Text B Your Guide to Today's Online Marketing
Part III Supplementary Reading (Have Marketers Made Us Fat?)
Unit 3 International Investment
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Global Companies in Retreat
Text B Is It Worth It?
Part III Supplementary Reading (The Good, the Bad and the Ugly)
Unit 4 International Logistics
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Global Logistics——Thinking Outside the Box
Text B Delivering the Goods
Part III Supplementary Reading Forgotten Journeys)
Unit 5 Business Culture
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Briefing Amazon
Text B Upstarts on Top: How OPPO and Vivo Are Beating Apple, Xiaomi and the Gang
Part III Supplementary Reading (Jiopolitics)
Unit 6 E-commerce
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Fintech in China
Text B Indian E-commerce: Delayed Delivery
Part III Supplementary Reading (China's Internet Giants)
Unit 7 Tourism and the Hotel Industry
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Islam's Holiest, Most Expensive Trips to Mecca Draw Controversy
over Luxury Hotels
Text B The Hotel Industry in the
United Kingdom
Part III Supplementary Reading (Voguish and Trendy Hotels)
Unit 8 Housing Market
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Popping Property Bubbles——Choosing the Right Pin
Text B Property in Sweden Home Is Where the Heartache Is
Part III Supplementary Reading (The Effects of America's Worst Property
Crash Go Very Wide)
Unit 9 Era of Big Data
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Why Big Data Has Some Big Problems When It Comes to Public
Policy
Text B \" Big Data\" from Social Media, Elsewhere Online Take Trend-
Watching to New Level
Part III Supplementary Reading (Why Big Data Might Be More About
Automation Than Insights)
Unit 10 Social Media
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Facebook and Democracy: The Antisocial Network
Text B The Upstarts' Impact: Yes to a Free Online Press
Part III Supplementary Reading (Facebook Unfriended)
Unit 11 Work in the Future
Part I Pre-Reading Questions
Part II Extensive Reading
Text A If Companies Had No Employees
Text B AI-Spy
Part III Supplementary Reading (Will Smarter Machines Cause Mass Unemployment?)
Unit 12 Private Equity
Part I Pre-Reading Questions
Part II Extensive Reading
Text A The Barbarian Establishment
Text B Private Equity: Barbarians Grow Up
Part III Supplementary Reading (The $ 100 Billion Bet)
Unit 13 Biockchain
Part I Pre-Reading Questions
Part II Extensive Reading
Text A The Long Arm of the List
Text B Beyond the Hype
Part III Supplementary Reading (Pulp Friction)
Unit 14 Tax
Part I Pre-Reading Questions
Part U Extensive Reading
Text A Repub]ican Tax Plans
Text B Britain's Tax Code Spaghetti Junction
Part III Supplementary Reading (Corporate Taxation——The e 13 Billion Bite)
Unit 15 High Technology
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Printed Electronics
Text B Self-driving Cars
Part III Supplementary Reading (The Future of Television)
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Japan Needs Immigrants, but Do Immigrants Need Japan?
Text B Thailand's Economic Growth Strategy Focuses on Small Business
Part III Supplementary Reading (Reconnecting Cuba)
Unit 2 Marketing
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Man Who Got Swagger Back for Aston Martin Is Ready for Long Game
Text B Your Guide to Today's Online Marketing
Part III Supplementary Reading (Have Marketers Made Us Fat?)
Unit 3 International Investment
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Global Companies in Retreat
Text B Is It Worth It?
Part III Supplementary Reading (The Good, the Bad and the Ugly)
Unit 4 International Logistics
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Global Logistics——Thinking Outside the Box
Text B Delivering the Goods
Part III Supplementary Reading Forgotten Journeys)
Unit 5 Business Culture
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Briefing Amazon
Text B Upstarts on Top: How OPPO and Vivo Are Beating Apple, Xiaomi and the Gang
Part III Supplementary Reading (Jiopolitics)
Unit 6 E-commerce
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Fintech in China
Text B Indian E-commerce: Delayed Delivery
Part III Supplementary Reading (China's Internet Giants)
Unit 7 Tourism and the Hotel Industry
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Islam's Holiest, Most Expensive Trips to Mecca Draw Controversy
over Luxury Hotels
Text B The Hotel Industry in the
United Kingdom
Part III Supplementary Reading (Voguish and Trendy Hotels)
Unit 8 Housing Market
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Popping Property Bubbles——Choosing the Right Pin
Text B Property in Sweden Home Is Where the Heartache Is
Part III Supplementary Reading (The Effects of America's Worst Property
Crash Go Very Wide)
Unit 9 Era of Big Data
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Why Big Data Has Some Big Problems When It Comes to Public
Policy
Text B \" Big Data\" from Social Media, Elsewhere Online Take Trend-
Watching to New Level
Part III Supplementary Reading (Why Big Data Might Be More About
Automation Than Insights)
Unit 10 Social Media
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Facebook and Democracy: The Antisocial Network
Text B The Upstarts' Impact: Yes to a Free Online Press
Part III Supplementary Reading (Facebook Unfriended)
Unit 11 Work in the Future
Part I Pre-Reading Questions
Part II Extensive Reading
Text A If Companies Had No Employees
Text B AI-Spy
Part III Supplementary Reading (Will Smarter Machines Cause Mass Unemployment?)
Unit 12 Private Equity
Part I Pre-Reading Questions
Part II Extensive Reading
Text A The Barbarian Establishment
Text B Private Equity: Barbarians Grow Up
Part III Supplementary Reading (The $ 100 Billion Bet)
Unit 13 Biockchain
Part I Pre-Reading Questions
Part II Extensive Reading
Text A The Long Arm of the List
Text B Beyond the Hype
Part III Supplementary Reading (Pulp Friction)
Unit 14 Tax
Part I Pre-Reading Questions
Part U Extensive Reading
Text A Repub]ican Tax Plans
Text B Britain's Tax Code Spaghetti Junction
Part III Supplementary Reading (Corporate Taxation——The e 13 Billion Bite)
Unit 15 High Technology
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Printed Electronics
Text B Self-driving Cars
Part III Supplementary Reading (The Future of Television)
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