商務會展英語口語快速突破 版權信息
- ISBN:9787517077114
- 條形碼:9787517077114 ; 978-7-5170-7711-4
- 裝幀:一般膠版紙
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- 重量:暫無
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商務會展英語口語快速突破 本書特色
本書包含了商務會展中常用的英語口語話題,包括會展策劃、會展宣傳、展位接待、價格協商、客戶回訪等內容。每個單元都從360°全景詞匯展開,后續360°全景高頻句、360°實景會話和小貼士。相信無論您是從事會展工作,還是要參加國際商務會展,都能從中快速尋找到您需要的內容。
本書附專業外教錄音,讀者可掃描封面前勒口二維碼或登錄www.wsbookshow.com免費下載。
商務會展英語口語快速突破 內容簡介
本書包含了商務會展中常用的英語口語話題,包括會展策劃、會展宣傳、展位接待、價格協商、客戶回訪等內容。每個單元都從全景詞匯展開,后續全景高頻句、實景會話和小貼士。相信無論您是從事會展工作,還是要參加靠前商務會展,都能從中快速尋找到您需要的內容。本書附專業外教錄音,讀者可掃描封面前勒口二維碼或登錄。
商務會展英語口語快速突破 目錄
序
Chapter 01 會展策劃............................... 001
Unit
1 市場環境分析 ··················
002
Unit 2 會展初步規劃 ·················· 009
Unit 3 會展籌備預算 ·················· 016
Unit 4 工作人員安排 ·················· 023
Unit 5 會展宣傳工作 ·················· 030
Unit 6 建立官方網站 ·················· 037
Unit 7 會展進度管理 ·················· 044
Unit 8 會展服務項目 ·················· 051
Unit 9 聯系參展商 ····················· 057
Unit 10 聯系參觀商 ····················
064
Unit 11 選擇服務商 ····················
071
Chapter 02 展前布展............................... 078
Unit 1 展臺銷售 ························ 079
Unit 2 展臺搭建 ························ 086
Unit 3 展臺協調 ························ 093
Unit 4 展品運輸 ························ 099
Unit 5 設備租賃 ························ 105
Unit 6 宣傳制品 ························ 111
Unit 7 翻譯服務 ························ 117
Unit 8 志愿者服務 ····················· 124
Chapter 03 會展接待............................... 131
Unit 1 機場接機 ························ 132
Unit 2 歡迎晚宴 ························ 138
Unit 3 酒店預訂 ························ 145
Unit 4 酒店住宿 ························ 152
Unit 5 美食介紹 ························ 158
Unit 6 購物地點 ························ 164
Unit 7 景點介紹 ························ 170
Unit 8 交通工具 ························ 177
Unit 9 機場送機 ························ 183
Chapter 04 會展期間............................... 189
Unit 1 展會開幕 ························ 190
Unit 2 簽到登記 ························ 196
Unit 3 觀眾入場 ························ 202
Unit 4 展臺指引 ························ 208
Unit 5 日程介紹 ························ 214
Unit 6 活動介紹 ························ 220
Unit 7 論壇會議 ························ 226
Unit 8 突發狀況 ························ 232
Unit 9 媒體采訪 ························ 238
Chapter 05 會展洽談............................... 244
Unit 1 雙方介紹 ························ 245
Unit 2 展位接待 ························ 251
Unit 3 展品介紹 ························ 258
Unit 4 價格協商 ························ 265
Unit 5 外貿合同 ························ 271
Unit 6 支付收貨 ························ 278
Chapter 06 展后工作............................... 285
Unit 1 客戶回訪 ························ 286
Unit 2 展臺拆卸 ························ 292
Unit 3 費用結算 ························ 298
Unit 4 工作總結 ························ 304
Chapter 07 專業展會............................... 311
Unit 1 汽車展 ··························· 312
Unit 2 電影展 ··························· 319
Unit 3 圖書展 ··························· 326
Unit 4 教育展 ··························· 333
Unit 5 游戲展 ··························· 340
Unit 6 旅游展 ··························· 347
Unit 7 婚慶展 ··························· 354
展開全部
商務會展英語口語快速突破 作者簡介
任紅霞(1977.8-),女,漢族,河南鄭州人,外國語言學及應用語言學碩士,現任廣西國際商務職業技術學院講師,研究方向為英語翻譯、商務英語、會展英語等。從事商務綜合英語、商務英語聽說、會展英語、商務英語翻譯等課程的教學和研究。