Chapter One Writing Principles of Business Letters 1
Section One The Structure and Layout of a Business Letter 1
Section Two Superscription 9
Section Three Dissimilarities in Letter Writing 11
Section Four E?mail for Business 12
Supplement 14
Exercises 1 16
Chapter Two Establishing Business Relations 17
Specimen Letters 17
Supplement 46
Exercises 2 47
Chapter Three Enquiries 48
Specimen Letters 49
Supplement 87
Exercises 3 89
Chapter Four Offers 90
Specimen Letters 90
Supplement 108
Exercises 4 111
Chapter Five Counter?Offers 112
Specimen Letters 112
Supplement 127
Exercises 5 128
Chapter Six Conclusion of Business 129
Specimen Letters 129
(��)Sales Contract 145
(��)Purchase Confirmation 148
Supplement 150
·2· ���QӢ�Z���
Exercises 6 152
Chapter Seven Terms of Payment 153
Specimen Letters 154
Supplement 175
Exercises 7 178
Chapter Eight Establishment of L/C and Amendment 179
Specimen Letters 179
Supplement 202
Exercises 8 204
Chapter Nine Packing��Shipping Marks and Shipment 205
Specimen Letters 205
Supplement 227
Exercises 9 234
Chapter Ten Insurance 235
Specimen Letters 235
Supplement 249
Exercises 10 252
Chapter Eleven Agency 253
Specimen Letters 253
Supplement 278
Exercises 11 280
Chapter Twelve Complaints and Claims 281
Specimen Letters 281
Supplement 297
Exercises 12 299
Chapter Thirteen Invitation for Bids and Bid 300
Specimen Letters 300
Supplement 323
Exercises 13 325
Chapter Fourteen Electronic Commerce 326
Specimen Letters 326
Supplement 333
Exercises 14 335
Contents ·3·
Chapter Fifteen Other Situational Letter Writing 336
Specimen Letters 336
Supplement 400
Exercises 15 403
Appendix 404
Part One International Economic Organizations 404
Part Two Glossary 409