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清華MBA核心課程英文版教材戰(zhàn)略管理:概念與案例(第16版)/(美)弗雷德.R.戴維 版權(quán)信息
- ISBN：9787302500872
- 條形碼：9787302500872 ; 978-7-302-50087-2
- 裝幀：一般膠版紙
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
清華MBA核心課程英文版教材戰(zhàn)略管理:概念與案例(第16版)/(美)弗雷德.R.戴維 本書特色
《戰(zhàn)略管理：概念與案例（第16版）》是美國高等院校經(jīng)濟(jì)管理學(xué)院戰(zhàn)略管理專業(yè)本科生、研究生的經(jīng)典教材，全球500多所院校采用本書作為教材，并已翻譯為多種文字，在全球范圍內(nèi)廣泛流行。本書分為兩大塊，*塊是概念，共計11章內(nèi)容，主要講述戰(zhàn)略管理的基本理論，包括戰(zhàn)略管理的概念，戰(zhàn)略的制定、實施與評價，以及戰(zhàn)略管理案例分析。第二塊是案例，講述各行各業(yè)共計29個生動的案例，將戰(zhàn)略管理相關(guān)知識與企業(yè)實踐緊密結(jié)合。全書有一個全新的貫穿始終的綜合案例——雀巢公司，每章后還提供了小案例和實踐練習(xí)。 本書不僅適合高等院校管理類專業(yè)本科生、研究生閱讀，還可以作為企業(yè)、政府等機(jī)構(gòu)工作人員的參考讀物。
清華MBA核心課程英文版教材戰(zhàn)略管理:概念與案例(第16版)/(美)弗雷德.R.戴維 內(nèi)容簡介
《戰(zhàn)略管理：概念與案例（靠前6版）》是美國高等院校經(jīng)濟(jì)管理學(xué)院戰(zhàn)略管理專業(yè)本科生、研究生的經(jīng)典教材，優(yōu)選500多所院校采用本書作為教材，并已翻譯為多種文字，在優(yōu)選范圍內(nèi)廣泛流行。本書分為兩大塊，靠前塊是概念，共計11章內(nèi)容，主要講述戰(zhàn)略管理的基本理論，包括戰(zhàn)略管理的概念，戰(zhàn)略的制定、實施與評價，以及戰(zhàn)略管理案例分析。第二塊是案例，講述各行各業(yè)共計29個生動的案例，將戰(zhàn)略管理相關(guān)知識與企業(yè)實踐緊密結(jié)合。全書有一個全新的貫穿始終的綜合案例——雀巢公司，每章后還提供了小案例和實踐練習(xí)。本書不僅適合高等院校管理類專業(yè)本科生、研究生閱讀，還可以作為企業(yè)、政府等機(jī)構(gòu)工作人員的參考讀物。
清華MBA核心課程英文版教材戰(zhàn)略管理:概念與案例(第16版)/(美)弗雷德.R.戴維 目錄
前言
第1章 戰(zhàn)略管理要素········································································································ 31
戰(zhàn)略管理的步驟············································································································ 33
直覺與分析相結(jié)合········································································································ 34
戰(zhàn)略管理中的關(guān)鍵術(shù)語································································································· 36
戰(zhàn)略管理模型··············································································································· 42
戰(zhàn)略管理的益處············································································································ 43
為什么有些企業(yè)不進(jìn)行戰(zhàn)略規(guī)劃··················································································· 45
戰(zhàn)略規(guī)劃的弊端············································································································ 46
經(jīng)營戰(zhàn)略與軍事戰(zhàn)略比較······························································································ 46
本章總結(jié)······················································································································ 49
綜合案例：雀巢公司（2016）······················································································· 54
實踐練習(xí)······················································································································ 63
第2章 在美國之外的戰(zhàn)略規(guī)劃·························································································· 67
全球化經(jīng)營的本質(zhì)········································································································ 68
全球化經(jīng)營的優(yōu)勢與弊端······························································································ 72
展開全部
清華MBA核心課程英文版教材戰(zhàn)略管理:概念與案例(第16版)/(美)弗雷德.R.戴維 作者簡介
弗雷德·R．戴維（Fred R．David），南卡羅來納大學(xué)工商管理博士，現(xiàn)為弗朗西斯·馬里恩大學(xué)（Francis MarionUniversity）戰(zhàn)略管理TranSouth教授，還曾任教于奧本大學(xué)（Aubum University）、密西西比州立大學(xué)、東卡羅來納大學(xué)、南卡羅來納大學(xué)和北卡羅來納大學(xué)Pembroke分校。 戴維博士是三本主流戰(zhàn)略管理教科書《戰(zhàn)略管理》、《戰(zhàn)略管理：概念部分》以及《戰(zhàn)略管理：案例部分》的作者。這三本教科書自1986年問世以來，每兩年修訂一次，一直到現(xiàn)在的第14版。
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