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市場(chǎng)營(yíng)銷英語 版權(quán)信息
- ISBN：9787115376787
- 條形碼：9787115376787 ; 978-7-115-37678-7
- 裝幀：一般膠版紙
- 冊(cè)數(shù)：暫無
- 重量：暫無
- 所屬分類：>
市場(chǎng)營(yíng)銷英語 本書特色
內(nèi)容概括了市場(chǎng)營(yíng)銷的基本知識(shí)；模擬了潛在客戶開發(fā)，預(yù)約與拜訪，產(chǎn)品推銷的過程；突出了廣告、價(jià)格、品牌、促銷等營(yíng)銷策略；展現(xiàn)了討價(jià)還價(jià)、銷售談判、達(dá)成交易中的營(yíng)銷手段；強(qiáng)調(diào)了商品糾紛處理、保證服務(wù)、售后回訪中與客戶的溝通技巧；介紹了網(wǎng)絡(luò)營(yíng)銷、服務(wù)營(yíng)銷、綠色營(yíng)銷、整合營(yíng)銷等新興的營(yíng)銷活動(dòng)。
市場(chǎng)營(yíng)銷英語 內(nèi)容簡(jiǎn)介
1．本書的主要特點(diǎn)是一本英語書，或者工具書。而不是簡(jiǎn)單用英語重復(fù)學(xué)生已經(jīng)學(xué)過的市場(chǎng)營(yíng)銷內(nèi)容。 2．每章都會(huì)用相應(yīng)的文章，大多摘自國(guó)外權(quán)威期刊雜志，或教材里的經(jīng)典案例，用以鍛煉學(xué)生的專業(yè)英語讀寫能力。 3.既可以用于課堂講授，也可用于專業(yè)知識(shí)的輔助英語類教材。
市場(chǎng)營(yíng)銷英語 目錄
content
chapter one understanding marketing ----------------------------------------1
1.1preview case-------------------------------------------------------------------1
1.2 the marketing concept-------------------------------------------------------2
1.3 vocabulary exercise-----------------------------------------------------------5
1.4 case study----------------------------------------------------------------------7
1.5 economy tip--------------------------------------------------------------------12
1.6 additional reading------------------------------------------------------------13
chapter two marketing environment--------------------------------------------16
2.1 key term-------------------------------------------------------------------------16
2.2 exercise-------------------------------------------------------------------------16
2.3 case study ----------------------------------------------------------------------19
2.4additional reading-------------------------------------------------------------21
chapter 3 consumer behavior------------------------------------------------------25
3.1 key term---------------------------------------------------------------------------25
3.2 exercise---------------------------------------------------------------------------26
3.3 case study-------------------------------------------------------------------------29
3.4 additional reading----------------------------------------------------------31
chapter 4 marketing research-----------------------------------------------33
4.1 key term--------------------------------------------------------------------33
4.2 exercise --------------------------------------------------------------------35
4.3 case study------------------------------------------------------------------37
chapter 5 target marketing----------------------------------------------------42
5.1 key term---------------------------------------------------------------------42
5.2 exercise---------------------------------------------------------------------43
5.3 case study-------------------------------------------------------------------45
5.4 additional reading--------------------------------------------------------47
chapter 6 product--------------------------------------------------------------50
6.1 key term---------------------------------------------------------------------50
6.2 exercise-----------------------------------------------------------------------51
6.3. case study-------------------------------------------------------------------55
6.4 over to you-------------------------------------------------------------------57
chapter 7 brand management--------------------------------------------------58
7.1 key term----------------------------------------------------------------------58
7.2 exercise----------------------------------------------------------------------58
7.3 case study--------------------------------------------------------------------61
7.4 additional reading----------------------------------------------------------63
chapter 8 price strategy----------------------------------------------------------66
8.1 key term---------------------------------------------------------------------- 66
8.2 exercise-------------------------------------------------------------------------67
8.3 case study-----------------------------------------------------------------------69
8.4 additional reading--------------------------------------------------------------71
chapter9 distribution strategy----------------------------------------------------------74
9.1 key term--------------------------------------------------------------------------74
9.2 exercise------------------------------------------------------------------------75
9.3 case study------------------------------------------------------------------------78
9.4 additional reading------------------------------------------------------------80
chapter 10 promotion------------------
chapter one understanding marketing ----------------------------------------1
1.1preview case-------------------------------------------------------------------1
1.2 the marketing concept-------------------------------------------------------2
1.3 vocabulary exercise-----------------------------------------------------------5
1.4 case study----------------------------------------------------------------------7
1.5 economy tip--------------------------------------------------------------------12
1.6 additional reading------------------------------------------------------------13
chapter two marketing environment--------------------------------------------16
2.1 key term-------------------------------------------------------------------------16
2.2 exercise-------------------------------------------------------------------------16
2.3 case study ----------------------------------------------------------------------19
2.4additional reading-------------------------------------------------------------21
chapter 3 consumer behavior------------------------------------------------------25
3.1 key term---------------------------------------------------------------------------25
3.2 exercise---------------------------------------------------------------------------26
3.3 case study-------------------------------------------------------------------------29
3.4 additional reading----------------------------------------------------------31
chapter 4 marketing research-----------------------------------------------33
4.1 key term--------------------------------------------------------------------33
4.2 exercise --------------------------------------------------------------------35
4.3 case study------------------------------------------------------------------37
chapter 5 target marketing----------------------------------------------------42
5.1 key term---------------------------------------------------------------------42
5.2 exercise---------------------------------------------------------------------43
5.3 case study-------------------------------------------------------------------45
5.4 additional reading--------------------------------------------------------47
chapter 6 product--------------------------------------------------------------50
6.1 key term---------------------------------------------------------------------50
6.2 exercise-----------------------------------------------------------------------51
6.3. case study-------------------------------------------------------------------55
6.4 over to you-------------------------------------------------------------------57
chapter 7 brand management--------------------------------------------------58
7.1 key term----------------------------------------------------------------------58
7.2 exercise----------------------------------------------------------------------58
7.3 case study--------------------------------------------------------------------61
7.4 additional reading----------------------------------------------------------63
chapter 8 price strategy----------------------------------------------------------66
8.1 key term---------------------------------------------------------------------- 66
8.2 exercise-------------------------------------------------------------------------67
8.3 case study-----------------------------------------------------------------------69
8.4 additional reading--------------------------------------------------------------71
chapter9 distribution strategy----------------------------------------------------------74
9.1 key term--------------------------------------------------------------------------74
9.2 exercise------------------------------------------------------------------------75
9.3 case study------------------------------------------------------------------------78
9.4 additional reading------------------------------------------------------------80
chapter 10 promotion------------------
展開全部
市場(chǎng)營(yíng)銷英語 作者簡(jiǎn)介
賈娟娟：北京工商大學(xué)嘉華學(xué)院副教授。 講授課程：專業(yè)英語口語I II，國(guó)際市場(chǎng)營(yíng)銷（雙語）， 商務(wù)英語，客戶關(guān)系管理（雙語），品牌營(yíng)銷（雙語）。 作者簡(jiǎn)介：英國(guó)貝德福德大學(xué)（原盧頓大學(xué)）畢業(yè) 雙語教師，北京市口語等級(jí)考試考官， 多年從事市場(chǎng)營(yíng)銷雙語類課程的教學(xué)與研究。
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