UNIT 1 TRADE FAIRS
Reading 1 Trade Fairs as Part of the Marketing Mix
Reading 2 Aims of Participation in Trade Fairs
Reading 3 Manning the Stand
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UNIT 2 COMMUNICATION
Reading 1 Preparing Sales Literature
Reading 2 Programming Promotion
Reading 3 Programming Advertising
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UNIT 3 GETTING ORDERS
Reading 1 Preparing Specifications and Negotiating
Reading 2 Prompting and Responding to Sales Enquiries
Reading 3 Pricing and Quoting
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UNIT 4 PRODUCTION CAPABILITIES
Reading 1 Locating and Evaluating Plant Site
Reading 2 Scheduling Work�� Routing and Dispatching Work
Reading 3 Estimating Production Cost
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UNIT 5 PRODUCING QUANTITY
Reading 1 Designing and Installing Plant
Reading 2 Engineering Production Process
Reading 3 Tooling
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UNIT 6 PRODUCING AT QUALITY
Reading 1 Developing Quality Standards
Reading 2 Developing Quality Control Procedures
Reading 3 Designing Product Services Departments
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UNIT 7 PRODUCING ON TIME
Reading 1 Determining Inventory Requirements
Reading 2 Handling Materials
Reading 3 Purchasing and Expediting
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UNIT 8 PRODUCING AT COST
Reading 1 Installing Cost Reduction Programmes
Reading 2 Balancing Production
Reading 3 Developing Maintenance Systems and Improving Methods
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UNIT 9 PERFORMING FREIGHT OPERATIONS
Reading 1 Preparing the Export Order for Distribution
Reading 2 The Transport Process
Reading 3 Calculating Freight Costs
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UNIT 10 GETTING PAID
Reading 1 Documentary Credit
Reading 2 Bank Collections
Reading 3 Other Methods of Payment
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VOCABULARY
REFERENCES