Chapter 1 Strategic Planning and the Marketing Management Process The Marketing Concept What Is Marketing? What Is Strategic Planning? Strategic Planning and Marketing Management The Strategic Planning Process The Complete Strategic Plan The Marketing Management Process Situation Analysis Marketing Planning Implementation and Control of the Marketing Plan Marketing Information Systems and Marketing Research The Strategic Plan, the Marketing Plan, and Other Functional Area Plans Marketing's Role in Cross-Functional Strategic Planning Summary Chapter 2 Marketing Research: Process and Systems for Decision Making Chapter 3 Consumer Behavior Chapter 4 Business, Government and Institutional Buying Chapter 5 Market Segmentation Chapter 6 Product and Brand Strategy Chapter 7 New Product Planning and Development Chapter 8 Integrated Marketing Communications Chapter 9 Personal Selling, Relationship Building, and Sales Management Chapter 10 Distribution Strategy Chapter 11 Pricing Strategy Chapter 12 The Marketing of Services Chapter 13 Global Marketing