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許淵沖譯唐詩三百首:漢文·英語
電子商務英語 版權(quán)信息
- ISBN：9787301053645
- 條形碼：9787301053645 ; 978-7-301-05364-5
- 裝幀：暫無
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
電子商務英語 本書特色
《電子商務英語》：全國高等院校電子商務系列實用規(guī)劃教材。
電子商務英語 內(nèi)容簡介
本書精選40篇電子商務英語閱讀材料，旨在提高學生的閱讀與寫作能力，拓寬學生的知識面，使其理解并掌握電子商務的基本概念、原理及發(fā)展趨勢，從而促進學生外語技能與專業(yè)知識的全面發(fā)展。
本書共分10個單元。每個單元涉及電子商務的一個主題，主要包括電子商務的基本概念、電子市場的基本架構(gòu)、b2c電子商務、b2b電子商務、電子商務中的客戶行為及客戶服務、電子商務的技術(shù)架構(gòu)、移動商務的發(fā)展、電子營銷、電子商務中的支付體系以及電子商務涉及的法律道德問題。每個單元以閱讀訓練為主，并提供科技英語翻譯及寫作技巧點撥，以幫助學生在提高閱讀能力的同時，加強寫作能力的訓練。
本書可作為高等院校電子商務及相關專業(yè)本科生與研究生的教材，也可供讀者自學使用。
電子商務英語 目錄
unit 1 brief introduction to e-commerce
text
the emergence of e-commerce
supplementary reading 1
e-commerce in china
supplementary reading 2
amazon--before and after
supplementary reading 3
should e-commerce be taxed like any other commerce
參考譯文
unit 2 e-commerce market mechanism
text
electronic marketplaces
supplementary reading 1 ebay--the juggernaut of e-marketplaces
supplementary reading 2
collaborative commerce--the next big trend in partnering
supplementary reading 3
making the web just another venue for trade-shows
參考譯文
unit 3 business-to-customer e-commerce
text
yesterday, today and tomorrow of b2c e-commerce
supplementary reading 1
b2b vs b2c--more than just a letter
supplementary reading 2
faq for b2c
supplementary reading 3
what is the difference between b2c and b2b
參考譯文
unit 4 business-to-business e-commerce
text
business-to-business e-commerce
supplementary reading 1 b2b marketing strategies
supplementary reading 2 e-commerce procurement management
supplementary reading 3
research on partner-choosing and web services for b2b e-commerce in virtual enterprises
參考譯文
unit 5 consumer behavior and customer services in e-commerce
text
customer behavior affects e-commerce competitiveness
supplementary reading 1
e-commerce report: technology that promises to analyze sales data more simply and quickly could alter customer interactions
supplementary reading 2
improving customer experience:usability testing is not enough
supplementary reading 3
five myths in e-commerce about personalization
參考譯文
unit 6 technical infrastructure of e-commerce
text
database
supplementary reading 1
two technical infrastructures of e-commerce--data management and computer network
supplementary reading 2
intemet
supplementary reading 3
communities in cyberspace
參考譯文
unit 7 mobile commerce
text
mobile commerce
supplementary reading 1
m-commerce security challenges and solution
supplementary reading 2
m-commerce at helsana health insurance
supplementary reading 3
m-commerce in china
參考譯文
unit 8 online marketing
text
e-marketing
supplementary reading 1
e-marketing strategy and tesco's e-marketing campaign
supplementary reading 2
google and financial crisis
supplementary reading 3
search engine optimization
unit 9 payment system in e-commerce
text
electronic payment
supplementary reading 1
electronic funds transfer
supplementary reading 2
untraceable digital cash, information markets, and blacknet(1)
supplementary reading 3
untraceable digital cash, information markets, and blacknet(2)
參考譯文
unit 10 law, ethics in e-commerce
text
computer security
supplementary reading 1 computer virus
supplementary reading 2 the law of the web for businesses
supplementary reading 3 privacy and confidentiality in an e-commerce world
參考譯文
key to exercises
references
text
the emergence of e-commerce
supplementary reading 1
e-commerce in china
supplementary reading 2
amazon--before and after
supplementary reading 3
should e-commerce be taxed like any other commerce
參考譯文
unit 2 e-commerce market mechanism
text
electronic marketplaces
supplementary reading 1 ebay--the juggernaut of e-marketplaces
supplementary reading 2
collaborative commerce--the next big trend in partnering
supplementary reading 3
making the web just another venue for trade-shows
參考譯文
unit 3 business-to-customer e-commerce
text
yesterday, today and tomorrow of b2c e-commerce
supplementary reading 1
b2b vs b2c--more than just a letter
supplementary reading 2
faq for b2c
supplementary reading 3
what is the difference between b2c and b2b
參考譯文
unit 4 business-to-business e-commerce
text
business-to-business e-commerce
supplementary reading 1 b2b marketing strategies
supplementary reading 2 e-commerce procurement management
supplementary reading 3
research on partner-choosing and web services for b2b e-commerce in virtual enterprises
參考譯文
unit 5 consumer behavior and customer services in e-commerce
text
customer behavior affects e-commerce competitiveness
supplementary reading 1
e-commerce report: technology that promises to analyze sales data more simply and quickly could alter customer interactions
supplementary reading 2
improving customer experience:usability testing is not enough
supplementary reading 3
five myths in e-commerce about personalization
參考譯文
unit 6 technical infrastructure of e-commerce
text
database
supplementary reading 1
two technical infrastructures of e-commerce--data management and computer network
supplementary reading 2
intemet
supplementary reading 3
communities in cyberspace
參考譯文
unit 7 mobile commerce
text
mobile commerce
supplementary reading 1
m-commerce security challenges and solution
supplementary reading 2
m-commerce at helsana health insurance
supplementary reading 3
m-commerce in china
參考譯文
unit 8 online marketing
text
e-marketing
supplementary reading 1
e-marketing strategy and tesco's e-marketing campaign
supplementary reading 2
google and financial crisis
supplementary reading 3
search engine optimization
unit 9 payment system in e-commerce
text
electronic payment
supplementary reading 1
electronic funds transfer
supplementary reading 2
untraceable digital cash, information markets, and blacknet(1)
supplementary reading 3
untraceable digital cash, information markets, and blacknet(2)
參考譯文
unit 10 law, ethics in e-commerce
text
computer security
supplementary reading 1 computer virus
supplementary reading 2 the law of the web for businesses
supplementary reading 3 privacy and confidentiality in an e-commerce world
參考譯文
key to exercises
references
展開全部
電子商務英語 節(jié)選
《電子商務英語》精選40篇電子商務英語閱讀材料，旨在提高學生的閱讀與寫作能力，拓寬學生的知識面，使其理解并掌握電子商務的基本概念、原理及發(fā)展趨勢，從而促進學生外語技能與專業(yè)知識的全面發(fā)展。《電子商務英語》共分10個單元。每個單元涉及電子商務的一個主題，主要包括電子商務的基本概念、電子市場的基本架構(gòu)、B2C電子商務、B2B電子商務、電子商務中的客戶行為及客戶服務、電子商務的技術(shù)架構(gòu)、移動商務的發(fā)展、電子營銷、電子商務中的支付體系以及電子商務涉及的法律道德問題。每個單元以閱讀訓練為主，并提供科技英語翻譯及寫作技巧點撥，以幫助學生在提高閱讀能力的同時，加強寫作能力的訓練。《電子商務英語》可作為高等院校電子商務及相關專業(yè)本科生與研究生的教材，也可供讀者自學使用。
電子商務英語 相關資料
電子兩務的定義當在連鎖書店找不到一本重要的書時，應該怎么辦呢？當需要為父母的結(jié)婚周年紀念訂一束鮮花時，但手機卻沒電了，還有其他的方法嗎？當迷上了一套古董家具，但卻因為拍賣場里高昂的價格望而卻步時，還有其他的解決辦法嗎？
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