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21世紀實用國際商務英語口語(第四版) 版權信息
- ISBN：9787301354179
- 條形碼：9787301354179 ; 978-7-301-35417-9
- 裝幀：平裝-膠訂
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
21世紀實用國際商務英語口語(第四版) 本書特色
本書具有以下特色：1.本書集商務和英語理論知識、實際運用及實訓于一體。2. 融入思政元素，體現鮮明的時代特色。3. 架構完整，內容豐富。4. 突出實用性和實戰技能，可以讓學生接觸到生動真實的國際商務英語口語信息，培養學生熟練運用英語從事商務活動的能力。
21世紀實用國際商務英語口語(第四版) 內容簡介
本書深入貫徹黨的二十大精神，以習近平新時代中國特色社會主義思想為指導，準確把握教育事業發展面臨的新形勢、新任務，以培養學生的商務英語口語能力為核心，把英語語言能力培養與商務知識學習有機結合起來，突出知識掌握、能力培養與價值塑造的協同發展。全書以國際商務交際活動為中心，展示如何處理實際交易環節中出現的各類問題，內容涉及國際貿易的各個實戰環節和相關商務活動兩大主線，涵蓋客戶介紹、尋找貿易機會、商務安排、參加交易會、商務拜訪、營銷策略、商務會議、商務促銷、商務談判、技術創新和自主品牌戰略等。 本書精心設計了與國際商務有關的話題，從國際貿易實務的各個實戰環節入手,讓學生在逼真的貿易情景中學習國際商務知識、模仿體驗如何開展國際貿易，書中融入了展示中華文明等內容，通過情景對話、角色扮演、專題討論、經典句型操練、交際技巧、實踐操練等訓練，讓學生在不同的商務語境中應用國際商務英語口語，提高商務交際技能，提升民族自豪感，增強國際視野。 本書配有音頻、電子課件等資源，可作為高等院校經貿和英語專業的教材，也可作為相關從業人員的參考書。 本書第三版被評為“十三五”職業教育國家規劃教材，“十四五”職業教育國家規劃教材。
21世紀實用國際商務英語口語(第四版) 目錄
Chapter 1 Welcoming Clients 1
PartA Situational Dialogue 2
Communicative Scene 1 2
Communicative Scene 2 3
Communicative Scene 3 3
Part B Practical Key Sentences 7
Part C Integration of Theory and Practice 8
Part D Practice 11
Chapter 2 Seeking Business Opportunities 15
Part A Situational Dialogue 16
Communicative Scene 1 16
Communicative Scene 2 17
Communicative Scene 3 18
Part B Practical Key Sentences 23
Part C Integration of Theory and Practice 25
Part D Practice 27
Chapter 3 Making Inquiries 31
Part A Situational Dialogue 32
Communicative Scene 1 32
Communicative Scene 2 33
Communicative Scene 3 34
Part B Practical Key Sentences 39
Part C Integration of Theory and Practice 41
Part D Practice 43
Chapter 4 Business Appointment and Arrangement 47
Part A Situational Dialogue 48
Communicative Scene 1 48
Communicative Scene 2 49
Communicative Scene 3 50
Part B Practical Key Sentences 54
Part C Integration of Theory and Practice 56
Part D Practice 58
Chapter 5 Offer and Counter-offer 61
Part A Situational Dialogue 62
Communicative Scene 1 62
Communicative Scene 2 63
Communicative Scene 3 64
Part B Practical Key Sentences 67
Part C Integration of Theory and Practice 69
Part D Practice 71
Chapter 6 At China Import and Export Fair 73
Part A Situational Dialogue 74
Communicative Scene 1 74
Communicative Scene 2 75
Communicative Scene 3 76
Part B Practical Key Sentences 79
Part C Integration of Theory and Practice 80
Part D Practice 82
Chapter 7 Business Visit 85
Part A Situational Dialogue 86
Communicative Scene 1 86
Communicative Scene 2 87
Communicative Scene 3 88
Part B Practical Key Sentences 92
Part C Integration of Theory and Practice 93
Part D Practice 96
Chapter 8 Innovative and Power Brand Strategy 99
Part A Situational Dialogue 100
Communicative Scene 1 100
Communicative Scene 2 101
Communicative Scene 3 102
Part B Practical Key Sentences 107
Part C Integration of Theory and Practice 109
Part D Practice 111
Chapter 9 Packing and Quality Inspection 115
Part A Situational Dialogue 116
Communicative Scene 1 116
Communicative Scene 2 117
Communicative Scene 3 118
Part B Practical Key Sentences 121
Part C Integration of Theory and Practice 123
Part D Practice 125
Chapter 10 Acceptance and Orders 129
Part A Situational Dialogue 130
Communicative Scene 1 130
Communicative Scene 2 131
Communicative Scene 3 132
Part B Practical Key Sentences 136
Part C Integration of Theory and Practice 137
Part D Practice 140
Chapter 11 Business Telephone Calls 143
Part A Situational Dialogue 144
Communicative Scene 1 144
Communicative Scene 2 145
Communicative Scene 3 146
Part B Practical Key Sentences 148
Part C Integration of Theory and Practice 150
Part D Practice 152
Chapter 12 Terms of Payment 155
Part A Situational Dialogue 156
Communicative Scene 1 156
Communicative Scene 2 157
Communicative Scene 3 158
Part B Practical Key Sentences 163
Part C Integration of Theory and Practice 165
Part D Practice 166
Chapter 13 Business Negotiation 169
Part A Situational Dialogue 170
Communicative Scene 1 170
Communicative Scene 2 171
Communicative Scene 3 172
Part B Practical Key Sentences 176
Part C Integration of Theory and Practice 178
Part D Practice 180
Chapter 14 Sign a Contract 185
Part A Situational Dialogue 186
Communicative Scene 1 186
Communicative Scene 2 187
Communicative Scene 3 188
Part B Practical Key Sentences 192
Part C Integration of Theory and Practice 193
Part D Practice 195
Chapter 15 Cargo Delivery 199
Part A Situational Dialogue 200
Communicative Scene 1 200
Communicative Scene 2 201
Communicative Scene 3 201
Part B Practical Key Sentences 205
Part C Integration of Theory and Practice 206
Part D Practice 209
Chapter 16 Business Conference 213
Part A Situational Dialogue 214
Communicative Scene 1 214
Communicative Scene 2 215
Communicative Scene 3 216
Part B Practical Key Sentences 221
Part C Integration of Theory and Practice 222
Part D Practice 225
Chapter 17 Sales Promotion 229
Part A Situational Dialogue 230
Communicative Scene 1 230
Communicative Scene 2 231
Communicative Scene 3 233
Part B Practical Key Sentences 237
Part C Integration of Theory and Practice 239
Part D Practice 240
Chapter 18 Interview 243
Part A Situational Dialogue 244
Communicative Scene 1 244
Communicative Scene 2 244
Communicative Scene 3 245
Part B Practical Key Sentences 249
Part C Integration of Theory and Practice 251
Part D Practice 254
Chapter 19 Complaints 257
Part A Situational Dialogue 258
Communicative Scene 1 258
Communicative Scene 2 259
Communicative Scene 3 259
Communicative Scene 4 260
Part B Practical Key Sentences 265
Part C Integration of Theory and Practice 266
Part D Practice 267
Chapter 20 Banquet and Parting 271
Part A Situational Dialogue 272
Communicative Scene 1 272
Communicative Scene 2 274
Communicative Scene 3 274
Part B Practical Key Sentences 278
Part C Integration of Theory and Practice 279
Part D Practice 281
PartA Situational Dialogue 2
Communicative Scene 1 2
Communicative Scene 2 3
Communicative Scene 3 3
Part B Practical Key Sentences 7
Part C Integration of Theory and Practice 8
Part D Practice 11
Chapter 2 Seeking Business Opportunities 15
Part A Situational Dialogue 16
Communicative Scene 1 16
Communicative Scene 2 17
Communicative Scene 3 18
Part B Practical Key Sentences 23
Part C Integration of Theory and Practice 25
Part D Practice 27
Chapter 3 Making Inquiries 31
Part A Situational Dialogue 32
Communicative Scene 1 32
Communicative Scene 2 33
Communicative Scene 3 34
Part B Practical Key Sentences 39
Part C Integration of Theory and Practice 41
Part D Practice 43
Chapter 4 Business Appointment and Arrangement 47
Part A Situational Dialogue 48
Communicative Scene 1 48
Communicative Scene 2 49
Communicative Scene 3 50
Part B Practical Key Sentences 54
Part C Integration of Theory and Practice 56
Part D Practice 58
Chapter 5 Offer and Counter-offer 61
Part A Situational Dialogue 62
Communicative Scene 1 62
Communicative Scene 2 63
Communicative Scene 3 64
Part B Practical Key Sentences 67
Part C Integration of Theory and Practice 69
Part D Practice 71
Chapter 6 At China Import and Export Fair 73
Part A Situational Dialogue 74
Communicative Scene 1 74
Communicative Scene 2 75
Communicative Scene 3 76
Part B Practical Key Sentences 79
Part C Integration of Theory and Practice 80
Part D Practice 82
Chapter 7 Business Visit 85
Part A Situational Dialogue 86
Communicative Scene 1 86
Communicative Scene 2 87
Communicative Scene 3 88
Part B Practical Key Sentences 92
Part C Integration of Theory and Practice 93
Part D Practice 96
Chapter 8 Innovative and Power Brand Strategy 99
Part A Situational Dialogue 100
Communicative Scene 1 100
Communicative Scene 2 101
Communicative Scene 3 102
Part B Practical Key Sentences 107
Part C Integration of Theory and Practice 109
Part D Practice 111
Chapter 9 Packing and Quality Inspection 115
Part A Situational Dialogue 116
Communicative Scene 1 116
Communicative Scene 2 117
Communicative Scene 3 118
Part B Practical Key Sentences 121
Part C Integration of Theory and Practice 123
Part D Practice 125
Chapter 10 Acceptance and Orders 129
Part A Situational Dialogue 130
Communicative Scene 1 130
Communicative Scene 2 131
Communicative Scene 3 132
Part B Practical Key Sentences 136
Part C Integration of Theory and Practice 137
Part D Practice 140
Chapter 11 Business Telephone Calls 143
Part A Situational Dialogue 144
Communicative Scene 1 144
Communicative Scene 2 145
Communicative Scene 3 146
Part B Practical Key Sentences 148
Part C Integration of Theory and Practice 150
Part D Practice 152
Chapter 12 Terms of Payment 155
Part A Situational Dialogue 156
Communicative Scene 1 156
Communicative Scene 2 157
Communicative Scene 3 158
Part B Practical Key Sentences 163
Part C Integration of Theory and Practice 165
Part D Practice 166
Chapter 13 Business Negotiation 169
Part A Situational Dialogue 170
Communicative Scene 1 170
Communicative Scene 2 171
Communicative Scene 3 172
Part B Practical Key Sentences 176
Part C Integration of Theory and Practice 178
Part D Practice 180
Chapter 14 Sign a Contract 185
Part A Situational Dialogue 186
Communicative Scene 1 186
Communicative Scene 2 187
Communicative Scene 3 188
Part B Practical Key Sentences 192
Part C Integration of Theory and Practice 193
Part D Practice 195
Chapter 15 Cargo Delivery 199
Part A Situational Dialogue 200
Communicative Scene 1 200
Communicative Scene 2 201
Communicative Scene 3 201
Part B Practical Key Sentences 205
Part C Integration of Theory and Practice 206
Part D Practice 209
Chapter 16 Business Conference 213
Part A Situational Dialogue 214
Communicative Scene 1 214
Communicative Scene 2 215
Communicative Scene 3 216
Part B Practical Key Sentences 221
Part C Integration of Theory and Practice 222
Part D Practice 225
Chapter 17 Sales Promotion 229
Part A Situational Dialogue 230
Communicative Scene 1 230
Communicative Scene 2 231
Communicative Scene 3 233
Part B Practical Key Sentences 237
Part C Integration of Theory and Practice 239
Part D Practice 240
Chapter 18 Interview 243
Part A Situational Dialogue 244
Communicative Scene 1 244
Communicative Scene 2 244
Communicative Scene 3 245
Part B Practical Key Sentences 249
Part C Integration of Theory and Practice 251
Part D Practice 254
Chapter 19 Complaints 257
Part A Situational Dialogue 258
Communicative Scene 1 258
Communicative Scene 2 259
Communicative Scene 3 259
Communicative Scene 4 260
Part B Practical Key Sentences 265
Part C Integration of Theory and Practice 266
Part D Practice 267
Chapter 20 Banquet and Parting 271
Part A Situational Dialogue 272
Communicative Scene 1 272
Communicative Scene 2 274
Communicative Scene 3 274
Part B Practical Key Sentences 278
Part C Integration of Theory and Practice 279
Part D Practice 281
展開全部
21世紀實用國際商務英語口語(第四版) 作者簡介
陳寧
----------------------------
陳寧，福建師范大學協和學院，教授，碩士生導師、高級經濟師；福建省翻譯協會常務理事。論文《翻譯目的論視角下的商務英語翻譯教材建設研究》獲得第十二屆全國商務英語研討會三等獎。
陳鵬南
----------------------------
陳鵬南，福建理工大學人文學院，講師；2022年第13屆“外教社杯”全國高校外語教學大賽一等獎獲得者；福建省翻譯協會會員。
陳寧
----------------------------
陳寧，福建師范大學協和學院，教授，碩士生導師、高級經濟師；福建省翻譯協會常務理事。論文《翻譯目的論視角下的商務英語翻譯教材建設研究》獲得第十二屆全國商務英語研討會三等獎。
陳鵬南
----------------------------
陳鵬南，福建理工大學人文學院，講師；2022年第13屆“外教社杯”全國高校外語教學大賽一等獎獲得者；福建省翻譯協會會員。
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