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自媒體運營實戰教程(抖音版) 版權信息
- ISBN：9787121354571
- 條形碼：9787121354571 ; 978-7-121-35457-1
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
自媒體運營實戰教程(抖音版) 內容簡介
本書是自媒體運營職業技能等級證書配套教材之一，依據《自媒體運營職業技能等級標準(2023 版)(中級)》編寫而成。 全書共12 個項目、48 個任務，包括賬號管理、場景搭建、文案創意、圖片拍攝與處理、視頻拍攝與剪輯、口播技術、短視頻運營、直播運營、付費推廣、用戶運營、電商變現和服務變現，分屬賬號搭建、內容創作、引流轉化和商業變現四大模塊，內在邏輯清晰，實現了技能閉環，寫法上屬于典型的OBE 理念指導下的任務驅動模式，真實、實用。 本書是自媒體運營1+X 考試復習教材，也可作為高等職業院校"自媒體運營”課程配套教材，還適合抖音自媒體創作者自學參考。
自媒體運營實戰教程(抖音版) 目錄
項目一 賬號管理···································································································.1
任務1.1 新手達人違規處理與賬號運營邏輯 ········································································.2
任務1.2 確認定位方向，尋找對標賬號 ··············································································.4
任務1.3 完善賬號資料 ···································································································.9
任務1.4 賬號診斷與作品數據優化 ····················································································13
項目小結 ······················································································································18
項目二 場景搭建····································································································19
任務2.1 配置不同直播場景下的硬件設備 ···········································································20
任務2.2 安裝、配置自媒體軟件環境 ·················································································26
任務2.3 搭建美食類短視頻場景 ················
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