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Unit 11
Text A
What Is E-commerce1
New Words5
Phrases8
Abbreviations9
Exercises9
Text B
E-commerce and Selling Online11
New Words14
Phrases15
Abbreviations16
Exercises16
Reading Material16
E-commerce Advantages and Disadvantages16
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Unit 223
Text A
How to Choose an E-commerce Business Model23
New Words27
Phrases28
Exercises29
Text B
Business-to-Business31
New Words33
Phrases34
Abbreviations35
Exercises35
Reading Material35
About E-commerce35
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Unit 343
Text A
How to Build an E-commerce Website43
New Words45
Phrases47
Abbreviations48
Exercises48
Text B
Website Navigation and Its Impact on E-commerce51
New Words53
Phrases54
Exercises54
Reading Material55
Shopping Cart Software55
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Unit 461
Text A
Strategies for Selling Products Online61
New Words64
Phrases65
Abbreviations66
Exercises66
Text B
E-commerce Supply Chain Management: Reducing Cost and Inefficiency68
New Words73
Phrases74
Abbreviations75
Exercises75
Reading Material75
Online Advertising75
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Unit 582
Text A
How to Write Product Descriptions82
New Words85
Phrases86
Abbreviations86
Exercises86
Text B
Conversion Rate Optimization88
New Words91
Phrases92
Abbreviations93
Exercises93
Reading Material93
Top Ten SEM Optimization Tips for E-commerce Sites93
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Unit 6100
Text A
The Ways to Track Online to Offline Conversions (and Vice Versa)100
New Words103
Phrases104
Abbreviations104
Exercises105
Text B
Benefits of Social Media Marketing107
New Words110
Phrases111
Exercises111
Reading Material112
E-commerce Legals and Laws112
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Unit 7119
Text A
Online Payment Methods for E-commerce Sites119
New Words122
Phrases123
Exercises123
Text B
Understanding Online Payment Services125
New Words130
Phrases131
Exercises131
Reading Material132
Safe Online Payment Methods132
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Unit 8137
Text A
The Basics of Website Security for E-commerce Retailers137
New Words140
Phrases141
Abbreviations142
Exercises142
Text B
How to Stay Safe When Shopping Online144
New Words147
Phrases149
Abbreviations150
Exercises150
Reading Material151
Ways to Protect Your E-commerce Site from Hacking and Fraud151
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Unit 9158
Text A
Mobile Commerce158
New Words161
Phrases161
Abbreviations162
Exercises162
Text B
7 Most Important E-commerce Metrics164
New Words167
Phrases168
Abbreviations168
Exercises169
Reading Material169
Mobile Marketing169
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Unit 10176
Text A
A Guide to Using CRM in E-commerce176
New Words179
Phrases180
Abbreviations181
Exercises182
Text B
Reverse Logistics in E-commerce184
New Words188
Phrases189
Exercises189
Reading Material190
Electronic CRM190
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Unit 11198
Text A
The Benefits of Using Big Data in E-commerce198
New Words201
Phrases201
Exercises202
Text B
The 8 Common Challenges of Cross- border E-commerce204
New Words207
Phrases208
Abbreviations208
Exercises208
Reading Material209
Livestream Shopping209
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Unit 12215
Text A
Top 10 AI Use Cases in E-commerce215
New Words218
Phrases218
Exercises218
Text B
E-commerce Chatbots221
New Words224
Phrases224
Abbreviations225
Exercises225
Reading Material225
Product Recommendation Engine225
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