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電子商務基礎與實務(第2版) 版權信息
- ISBN：9787121418099
- 條形碼：9787121418099 ; 978-7-121-41809-9
- 裝幀：平塑
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
電子商務基礎與實務(第2版) 內容簡介
本書采用項目教學思想，強調理論知識與技能操作的融合，任務體驗以真實環境操作和案例分析為主，強化學生實踐操作的能力，融“教、學、做”于一體。本書主要包含走近電子商務、互聯網知識與工具、體驗電子商務交易模式、電子商務安全及支付、網絡營銷、電子商務物流6 個項目，18 個任務。各個項目均穿插有案例分析、案例導入、想一想、知識拓展等課堂互動，課后設有項目小結、練習與自測、思政課堂。本書還配有電子課件和微課資源，請登錄華信教育資源網免費下載。本書可作為職業院校電子商務類相關專業教學用書，也可作為電子商務行業從業人員的自學用書。
電子商務基礎與實務(第2版) 目錄
項目1 走近電子商務·························································································（1）
任務1.1 感知電子商務·······················································································（3）
任務1.2 電子商務初探····················································································.（15）
項目小結········································································································.（22）
練習與自測·····································································································.（23）
項目2 互聯網知識與工具···············································································.（25）
任務2.1 計算機和互聯網基礎知識·····································································.（27）
任務2.2 常用計算機和互聯網工具·····································································.（37）
項目小結········································································································.（76）
練習與自測·····································································································.（76）
項目3 體驗電子商務交易模式·······································································.（79）
任務3.1 B2C 交易模式····················································································.（81）
任務3.2 B2B 交易模式····················································································.（90）
任務3.3 C2C 交易模式····················································································（102）
任務3.4 O2O 交易模式····················································································（118）
任務3.5 其他電子商務交易模式········································································（129）
項目小結········································································································（139）
練習與自測·····································································································（140）
項目4 電子商務安全及支付···········································································（143）
任務4.1 電子商務安全認證與法律法規·······························································（145）
任務4.2 網上銀行··························································································（157）
任務4.3 電子支付方式····················································································（163）
練習與自測·····································································································（172）
項目5 網絡營銷·····························································································（173）
任務5.1 網絡營銷概述····················································································（175）
任務5.2 網絡信息收集與發布···········································································（184）
任務5.3 網絡廣告··························································································（194）
項目小結········································································································（203）
練習與自測·····································································································（203）
項目6 電子商務物流······················································································（205）
任務6.1 電子商務物流概述··············································································（207）
任務6.2 物流包裝··························································································（215）
任務6.3 物流業務··························································································（221）
項目小結········································································································（229）
練習與自測·····································································································（229）
任務1.1 感知電子商務·······················································································（3）
任務1.2 電子商務初探····················································································.（15）
項目小結········································································································.（22）
練習與自測·····································································································.（23）
項目2 互聯網知識與工具···············································································.（25）
任務2.1 計算機和互聯網基礎知識·····································································.（27）
任務2.2 常用計算機和互聯網工具·····································································.（37）
項目小結········································································································.（76）
練習與自測·····································································································.（76）
項目3 體驗電子商務交易模式·······································································.（79）
任務3.1 B2C 交易模式····················································································.（81）
任務3.2 B2B 交易模式····················································································.（90）
任務3.3 C2C 交易模式····················································································（102）
任務3.4 O2O 交易模式····················································································（118）
任務3.5 其他電子商務交易模式········································································（129）
項目小結········································································································（139）
練習與自測·····································································································（140）
項目4 電子商務安全及支付···········································································（143）
任務4.1 電子商務安全認證與法律法規·······························································（145）
任務4.2 網上銀行··························································································（157）
任務4.3 電子支付方式····················································································（163）
練習與自測·····································································································（172）
項目5 網絡營銷·····························································································（173）
任務5.1 網絡營銷概述····················································································（175）
任務5.2 網絡信息收集與發布···········································································（184）
任務5.3 網絡廣告··························································································（194）
項目小結········································································································（203）
練習與自測·····································································································（203）
項目6 電子商務物流······················································································（205）
任務6.1 電子商務物流概述··············································································（207）
任務6.2 物流包裝··························································································（215）
任務6.3 物流業務··························································································（221）
項目小結········································································································（229）
練習與自測·····································································································（229）
展開全部
電子商務基礎與實務(第2版) 作者簡介
任職以來，一直承擔電子商務專業核心課程的教學工作。主講課程有：《電子商務》、《物流配送》和《網上經營》等。多次在教學評估中獲獎。
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