掃一掃
關(guān)注中圖網(wǎng)
官方微博
商業(yè)倫理(英文版)(新視界商務(wù)英語系列教材) 版權(quán)信息
- ISBN：9787300316451
- 條形碼：9787300316451 ; 978-7-300-31645-1
- 裝幀：一般膠版紙
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>
商業(yè)倫理(英文版)(新視界商務(wù)英語系列教材) 內(nèi)容簡介
教材設(shè)計八個章節(jié)，包括商業(yè)倫理理論、商業(yè)倫理作用、商業(yè)倫理本質(zhì)、生產(chǎn)商業(yè)倫理、營銷商業(yè)倫理、消費商業(yè)倫理、員工管理商業(yè)倫理、跨文化管理商業(yè)倫理。每單元包含（1）微型導(dǎo)入案例；（2）正文；（3）單詞與短語；（4）中外倫理案例；（5）練習(xí)；（6）練習(xí)答案；（7）參考文獻。
本書可供商務(wù)英語專業(yè)、國際貿(mào)易專業(yè)、國際商務(wù)專業(yè)、工商管理專業(yè)、跨境電商專業(yè)、市場營銷專業(yè)學(xué)生使用。
商業(yè)倫理(英文版)(新視界商務(wù)英語系列教材) 目錄
Chapter 1 Outline of Business Ethics
Chapter 2 Theories for Business Ethics
Chapter 3 Production Ethics
Chapter 4 Marketing Ethics
Chapter 5 Consumer Ethics
Chapter 6 Employee Management Ethics
Chapter 7 Environmental Ethics
Chapter 8 Business Ethics in Cross-cultural Management
Chapter 2 Theories for Business Ethics
Chapter 3 Production Ethics
Chapter 4 Marketing Ethics
Chapter 5 Consumer Ethics
Chapter 6 Employee Management Ethics
Chapter 7 Environmental Ethics
Chapter 8 Business Ethics in Cross-cultural Management
展開全部
商業(yè)倫理(英文版)(新視界商務(wù)英語系列教材) 節(jié)選
Chapter 1 Outline of Business EthicsLearning Objectives1. Analyze ethical dilemmas.2. Explain the role of businesses ethics.3. Describe the basic nature of business ethics.4. Evaluate the foundations of business ethics.5. Differentiate between moral and non-moral standards and norms.6. Identify types of stakeholders.7. Brainstorm the relationship between business ethics and law.8. Discuss the relationship between business ethics and corporate social responsibilityMini-case In 2015, the former owner of the Peanut Corporation of America[1], Stewart Parnell, was sentenced to 28 years in prison when found guilty of multiple felony counts for conspiring to hide that his company’s products had salmonella contamination. Over a two-year period, nine people died and 700 customers became seriously ill from consuming the company’s food. Under Parnell’s direction, Peanut Corporation executives falsified lab test results on their products, explicitly stating that the food was safe to eat.QuestionAre the actions taken by the owner of the Peanut Corporation ethical?1. Definitions of Ethics Ethics are the inner-guiding moral principles, values, and beliefs that control or influence a person’s behavior. People use ethics to analyze or interpret a situation and then decide what is the “right” or appropriate way to behave. At the same time, ethics also indicate what is inappropriate behavior and how a person should behave to avoid doing harm to another person. Ethical principles are guides to moral behavior. For example, in most societies lying, stealing, deceiving, and harming others are considered to be unethical and immoral. Honesty, keeping promises, helping others, and respecting the rights of others are considered to be ethically and morally desirable behavior. Such basic rules of behavior are essential for the preservation and continuation of organized life everywhere. Ethical ideas are present in all societies, organizations, and individual persons, although they may vary greatly from one to another. Your ethics may not be the same as your neighbor’s; or what is considered ethical in one society may be forbidden in another society. In this view, the meaning given to ethics would be relative to time, place, circumstance, and the person involved. In that case, the logical conclusion would be that there would be no universal ethical standards on which people around the globe could agree. However, for companies conducting business in several societies at one time, whether or not ethics is aligned can be vitally important. Examples of Unethical Behaviors What do we mean when we say that someone has acted unethically? Ethical standards are not the standards of the law. In fact, they are a higher standard. Sometimes referred to as normative standards in philosophy, ethical standards are the generally accepted rules of conduct that govern society. Ethical rules are both standards and expectations for behavior, and we have developed them for nearly all aspects of life. For example, no statute in any state in America makes it a crime for someone to cut in line in order to save the waiting time involved by going to the end of the line. But we all view those who “take cuts in line” with disdain. We sneer at those cars that sneak along the side of the road to get around a line of traffic as we sit and wait our turn. We resent those who tromp up to the cash register in front of us, ignoring the fact that we were there first and that our time is valuable, too. If you have ever resented a line cutter, then you understand ethics and have applied ethical standards in life. Waiting your turn in line is an expectation society has. “Waiting your turn” is not an ordinance, a statute, or even a federal regulation. “Waiting your turn” is an age-old principle developed because it was fair to proceed with the first person in line being the first to be served. “Waiting your turn” exists because when there are large groups waiting for the same road, theater tickets, or fast food at noon in a busy downtown area, we found that lines ensured order and that waiting your turn was a just way of allocating the limited space and time allotted for the movie tickets, the traffic, or the food. “Waiting your turn” is an expected but unwritten behavior that plays a critical role in an orderly society.
商業(yè)倫理(英文版)(新視界商務(wù)英語系列教材) 作者簡介
劉白玉，三級教授、談判專家、國際貿(mào)易專家、外國語學(xué)院原院長。從事國際貿(mào)易、國際市場營銷及翻譯18年，出訪過英國、美國、加拿大等30多個國家。兼任中國國際貿(mào)易學(xué)會國際商務(wù)英語研究會副理事長、山東省商務(wù)英語專業(yè)委員會會長，中國跨境電商聯(lián)盟理事長，省高水平應(yīng)用型專業(yè)（商務(wù)英語）負(fù)責(zé)人，省一流專業(yè)（商務(wù)英語）負(fù)責(zé)人。18所大學(xué)特聘/客座教授。共在《中國翻譯》、《中國科技翻譯》、《上海翻譯》等國內(nèi)外期刊發(fā)表論文98篇，出版專著、譯著43部，主編、總主編、改編教材30多部，主持課題16項，在國際、全國及省級學(xué)術(shù)會議做主旨發(fā)言23次。主講《商務(wù)導(dǎo)論》《國際商務(wù)談判》《國際貿(mào)易實務(wù)》《國際商務(wù)禮儀》《研究生英 語》等33門課，23次獲得教學(xué)、科研獎勵。
書友推薦
- >
二體千字文
- >
中國歷史的瞬間
- >
我與地壇
- >
大紅狗在馬戲團-大紅狗克里弗-助人
- >
小考拉的故事-套裝共3冊
- >
李白與唐代文化
- >
自卑與超越
- >
姑媽的寶刀
本類暢銷
