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包郵 2021全國(guó)民宿產(chǎn)業(yè)發(fā)展研究報(bào)告
開(kāi)本：
23cm
頁(yè)數(shù)：
414頁(yè)
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2021全國(guó)民宿產(chǎn)業(yè)發(fā)展研究報(bào)告 版權(quán)信息
- ISBN：9787503268458
- 條形碼：9787503268458 ; 978-7-5032-6845-8
- 裝幀：一般膠版紙
- 冊(cè)數(shù)：暫無(wú)
- 重量：暫無(wú)
- 所屬分類：>
2021全國(guó)民宿產(chǎn)業(yè)發(fā)展研究報(bào)告 本書(shū)特色
《2021全國(guó)民宿產(chǎn)業(yè)發(fā)展研究報(bào)告》在往年的研究基礎(chǔ)上，繼續(xù)拓展研究領(lǐng)域、擴(kuò)寬研究視角、改進(jìn)研究方法，集萃了諸多研究成果。本報(bào)告視角獨(dú)特、內(nèi)容翔實(shí)，可為旅游相關(guān)主管部門(mén)、旅游企業(yè)、民宿行業(yè)從業(yè)者等全面了解我國(guó)民宿產(chǎn)業(yè)發(fā)展趨勢(shì)及進(jìn)行科學(xué)決策提供參考。
2021全國(guó)民宿產(chǎn)業(yè)發(fā)展研究報(bào)告 內(nèi)容簡(jiǎn)介
本書(shū)詳細(xì)介紹了全國(guó)民宿、客棧與精品酒店行業(yè)的總體發(fā)展情況, 以及全國(guó)民宿發(fā)展的新態(tài)勢(shì), 為中國(guó)民宿、客棧與精品酒店的發(fā)展提供了很好的借鑒意義。相比2020年的報(bào)告, 研究領(lǐng)域更加廣泛, 研究成果更具深度, 研究方法更加科學(xué), 研究視角更加多元, 研究?jī)?nèi)容更具針對(duì)性。針對(duì)2020年全國(guó)民宿行業(yè)的發(fā)展現(xiàn)狀進(jìn)行了研究與總結(jié), 對(duì)于指導(dǎo)民宿業(yè)發(fā)展, 以及應(yīng)對(duì)疫情并開(kāi)展疫后復(fù)興與復(fù)業(yè)有重要的指導(dǎo)意義。
2021全國(guó)民宿產(chǎn)業(yè)發(fā)展研究報(bào)告 目錄
**篇 全國(guó)民宿行業(yè)發(fā)展研究
**章 云掌柜2020 民宿年度數(shù)據(jù)報(bào)告 ··············································· 3
一、2020 年全國(guó)民宿行業(yè)經(jīng)營(yíng)概況 ··············································· 5
二、2020 年TOP10 熱門(mén)城市民宿經(jīng)營(yíng)報(bào)告 ····································18
第二篇 民宿專題研究
第二章 我國(guó)民宿政策結(jié)構(gòu)及政策工具比較研究 ··································71
一、引言················································································73
二、文獻(xiàn)回顧··········································································74
三、資料來(lái)源與分析框架 ··························································78
四、民宿政策結(jié)構(gòu)及政策工具對(duì)比分析 ········································80
五、結(jié)論················································································90
第三章 國(guó)內(nèi)民宿管理政策比較研究——北京、廣東和浙江三省市比較 ····97
一、引言················································································99
二、三省市已發(fā)布的民宿管理相關(guān)政策文本收集歸類及編碼 ··········· 100
三、政策背景及總體狀況對(duì)比 ·················································· 101
四、民宿政策內(nèi)容比較 ····························································111
五、結(jié)論及建議····································································· 122
六、總結(jié)·············································································· 124
第四章 全國(guó)民宿研究知識(shí)圖譜分析 ··············································· 127
一、引言·············································································· 129
二、數(shù)據(jù)來(lái)源及研究方法 ························································ 129
三、民宿研究可視化分析 ························································ 130
四、民宿研究的展望 ······························································ 138
五、結(jié)論·············································································· 139
第五章 全國(guó)民宿圖書(shū)出版現(xiàn)狀研究 ··············································· 141
一、國(guó)內(nèi)民宿圖書(shū)出版現(xiàn)狀及特征 ············································ 143
二、國(guó)內(nèi)民宿圖書(shū)出版趨勢(shì) ····················································· 154
第六章 從民宿企業(yè)發(fā)展窺探國(guó)內(nèi)民宿行業(yè)的趨勢(shì) ····························· 155
一、OTA 類民宿企業(yè)代表：攜程 ··············································· 157
二、垂直類民宿企業(yè)代表：木鳥(niǎo) ··············································· 157
三、品牌民宿企業(yè)：大樂(lè)之野 ·················································· 158
四、PMS 企業(yè)：訂單來(lái)了 ························································ 159
五、CRM 企業(yè)：如程 ····························································· 159
六、民宿托管加盟企業(yè)：悠家民宿 ············································ 160
七、民宿行業(yè)趨勢(shì)預(yù)判 ··························································· 161
八、結(jié)語(yǔ)·············································································· 162
第七章 全國(guó)心理學(xué)主題民宿發(fā)展研究 ············································ 165
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2021全國(guó)民宿產(chǎn)業(yè)發(fā)展研究報(bào)告 作者簡(jiǎn)介
中國(guó)旅游協(xié)會(huì)民宿客棧與精品酒店分會(huì)，是中國(guó)旅游協(xié)會(huì)的分支機(jī)構(gòu)。由中華人民共和國(guó)境內(nèi)從事和促進(jìn)中國(guó)民宿、客棧與精品酒店等非標(biāo)準(zhǔn)住宿產(chǎn)業(yè)發(fā)展的相關(guān)企事業(yè)單位，在平等自愿的基礎(chǔ)上組建的行業(yè)性、非營(yíng)利性社會(huì)組織。 協(xié)會(huì)通過(guò)召開(kāi)全國(guó)民宿大會(huì)、全國(guó)民宿博覽會(huì)、全國(guó)民宿社團(tuán)聯(lián)席會(huì)議，舉辦全國(guó)民宿設(shè)計(jì)大賽、全國(guó)民宿職業(yè)技能（美食烹飪）大賽，開(kāi)展店長(zhǎng)管家培訓(xùn)、行業(yè)研究、標(biāo)準(zhǔn)建設(shè)，指導(dǎo)地方社團(tuán)建設(shè)，為地方政府提供咨詢服務(wù)等，與國(guó)內(nèi)外民宿及相關(guān)行業(yè)建立了廣泛聯(lián)系，開(kāi)展了深度合作，推動(dòng)了行業(yè)發(fā)展。
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