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新發(fā)展跨境電商英語教程 版權信息
- ISBN：9787576301618
- 條形碼：9787576301618 ; 978-7-5763-0161-8
- 裝幀：一般膠版紙
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>
新發(fā)展跨境電商英語教程 內(nèi)容簡介
本書堅持“以專業(yè)為背景培養(yǎng)英語應用能力，以英語為載體學習專業(yè)知識”的原則。將跨境電商的流程系統(tǒng)地安排在教材當中，包括主流跨境電子商務平臺選擇與規(guī)則熟悉、市場定位與選品、產(chǎn)品發(fā)布與上架規(guī)劃、產(chǎn)品推廣與優(yōu)化、客戶問題解決、物流與供應鏈管理等教學內(nèi)容，主要培養(yǎng)學生綜合運用英語進行跨境電子商務平臺操作的能力。
新發(fā)展跨境電商英語教程 目錄
Unit 1 An Introduction to Cross-border E-commerce
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 2 PESTLE Analysis of Cross-border E-commerce
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 3 Account Setting
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 4 Product Listing
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 5 SEO
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 6 Product Marketing
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 7 Price Negotiation
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 8 Payment
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 9 Product Packaging
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 10 Shipment and Delivery
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 11 Feedback
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 12 Returns, Refunds and Exchanges
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 2 PESTLE Analysis of Cross-border E-commerce
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 3 Account Setting
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 4 Product Listing
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 5 SEO
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 6 Product Marketing
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 7 Price Negotiation
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 8 Payment
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 9 Product Packaging
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 10 Shipment and Delivery
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 11 Feedback
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 12 Returns, Refunds and Exchanges
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
展開全部
新發(fā)展跨境電商英語教程 作者簡介
何高大，男，1957.4生，1989年7月畢業(yè)于湖南師范大學外語系。第八屆廣東省高校教學名師。1991-2003在湖南科技大學任 交流處處長、外國語學院副院長；2003.1-2017.4任華南農(nóng)業(yè)大學外國語學院3級教授、碩士生導師（期間2007-2015.3任外國語學院院長）。2016.10至今任廣東白云學院外國語學院院長。2006.12-2007.12月 公派在英國曼切斯特大學做 訪問學者，師從 翻譯理論研究家Mona Baker 教授。近年在美國馬里蘭大學、美國夏威夷大學、波士頓大學訪學。系中國教育技術協(xié)會學術委員會委員、外語專業(yè)委員會常務理事、中國教育技術協(xié)會技術標委會專家委員；中國對外貿(mào)易合作企業(yè)協(xié)會商務英語專業(yè)工作委員會副會長；2009年2月至今任廣東省高等學校大學英語教學指導委員會副主任委員；廣東省翻譯協(xié)會副會長等。核心、CSSCI期刊《外語電化教學》編委、《現(xiàn)代教育技術》和多家 學術期刊審稿人。獲得省級教學成果二等獎2項、三等獎2項；主持完成 、部省級科研教改項目32項、軟件著作權1項；出版 規(guī)劃教材、省精品教材、專著、教材等87部；在外語類、教育類、翻譯類核心/CSSCI期刊發(fā)表論文77篇；主譯、譯審500萬字以上； 標準《數(shù)字語言學習環(huán)境設計要求》（GB/T36354-2018）主要起草人！吨袊軐W社會科學 有影響力學者排行榜：基于中文學術成果的評價（2020版）》外國語言文學學科排名47位。
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