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創業學——成功創建新企業(英文版·第6版)(工商管理經典叢書·核心課系列;高等學校經濟管理類雙語教學課程用書) 版權信息
- ISBN：9787300296241
- 條形碼：9787300296241 ; 978-7-300-29624-1
- 裝幀：簡裝本
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
創業學——成功創建新企業(英文版·第6版)(工商管理經典叢書·核心課系列;高等學校經濟管理類雙語教學課程用書) 內容簡介
本書是英文影印編版圖書，原著Entrepreneurship：Successfully Launching New Ventures是一部很好很好的創業學著作。全書以機會的開發和利用為主線，按創業流程展開論述，從決定成為創業者、開發成功的商業創意，到將創意轉化為創業型企業，再到創業型企業的管理和發展。
本書并未執著于探討深奧的理論，而是通過豐富的案例和提出問題啟發思考，促使讀者主動探索現實問題。每章包含多個專欄：“合作制勝”專欄討論創業型企業與他人合作以增加成功概率的多種方式；“創業型企業的法寶”專欄介紹成功創業者使用的各類工具和技巧；“錯在何處”專欄描述失敗的創業者或他們所領導的企業究竟錯在何處。
本書很好適合國內高校創業學課程的全英文教學和雙語教學，也適合自主創業者閱讀參考。
創業學——成功創建新企業(英文版·第6版)(工商管理經典叢書·核心課系列;高等學校經濟管理類雙語教學課程用書) 目錄
PART 1 Decision to Become an Entrepreneur
CHAPTER 1 Introduction to Entrepreneurship
PART 2 Developing Successful Business Ideas
CHAPTER 2 Recognizing Opportunities and Generating Ideas
CHAPTER 3 Feasibility Analysis
CHAPTER 4 Developing an Effective Business Model
CHAPTER 5 Industry and Competitor Analysis
CHAPTER 6 Writing a Business Plan
PART 3 Moving from an Idea to an Entrepreneurial Firm
CHAPTER 7 Preparing the Proper Ethical and Legal Foundation
CHAPTER 8 Assessing a New Venture’s Financial Strength and Viability
CHAPTER 9 Building a New-Venture Team
CHAPTER 10 Getting Financing or Funding
PART 4 Managing and Growing an Entrepreneurial Firm
CHAPTER 11 Unique Marketing Issues
CHAPTER 12 The Importance of Intellectual Property
CHAPTER 13 Preparing for and Evaluating the Challenges of Growth
CHAPTER 14 Strategies for Firm Growth
CHAPTER 15 Franchising
CHAPTER 1 Introduction to Entrepreneurship
PART 2 Developing Successful Business Ideas
CHAPTER 2 Recognizing Opportunities and Generating Ideas
CHAPTER 3 Feasibility Analysis
CHAPTER 4 Developing an Effective Business Model
CHAPTER 5 Industry and Competitor Analysis
CHAPTER 6 Writing a Business Plan
PART 3 Moving from an Idea to an Entrepreneurial Firm
CHAPTER 7 Preparing the Proper Ethical and Legal Foundation
CHAPTER 8 Assessing a New Venture’s Financial Strength and Viability
CHAPTER 9 Building a New-Venture Team
CHAPTER 10 Getting Financing or Funding
PART 4 Managing and Growing an Entrepreneurial Firm
CHAPTER 11 Unique Marketing Issues
CHAPTER 12 The Importance of Intellectual Property
CHAPTER 13 Preparing for and Evaluating the Challenges of Growth
CHAPTER 14 Strategies for Firm Growth
CHAPTER 15 Franchising
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創業學——成功創建新企業(英文版·第6版)(工商管理經典叢書·核心課系列;高等學校經濟管理類雙語教學課程用書) 節選
This sixth edition is a thorough revision of our book. Each chapter has been revised for the purpose of presenting you, our readers, with a foundational understanding of entrepreneurship as well as with current examples of actions being taken by entrepreneurs and by entrepreneurial firms. We use insights from the academic literature and the experiences of practicing entrepreneurs to inform our explanation of entrepreneurship. To present you with specific examples of entrepreneurs’ actions and the actions taken by entrepreneurial firms, we again useinsights from entrepreneurs as well as from business people. These insights from practicing entrepreneurs and their firms and from business people were drawn from many sources including podcasts, blogs, newspapers, companies’ websites, and popular business publications such as The Wall Street Journal and Fortune magazine among many others. As we’ll explain later in greater detail, we also draw from the academic literature to make certain that we are presenting you with accurate and current descriptions of what researchers have learned about successful entrepreneurs and effective entrepreneurial firms.
創業學——成功創建新企業(英文版·第6版)(工商管理經典叢書·核心課系列;高等學校經濟管理類雙語教學課程用書) 作者簡介
布魯斯??巴林杰（Bruce R. Barringer） 俄克拉何馬州立大學創業學院院長、教授，先后獲得密蘇里大學博士學位、美國艾奧瓦州立大學工商管理碩士學位。研究興趣包括可行性分析、企業成長、企業家精神、組織間關系對商業組織的影響等。獨撰以及與他人合作出版著作5部，在Strategic Management Journal，Journal of Management，Journal of Business Venturing，Journal of Small Business Management，Journal of Developmental Entrepreneurship等期刊發表論文多篇。杜安??愛爾蘭（R. Duane Ireland） 得克薩斯州農工大學梅斯商學院執行院長、杰出教授，曾執教于里士滿大學、貝勒大學和俄克拉何馬州立大學。研究興趣包括戰略型創業、非正式組織創業、企業家精神和組織資源的有效管理等。在Academy of Management Journal，Academy of Management Review，Academy of Management Executive，Academy of Management Perspectives，Academy of Management Annals等期刊發表論文多篇。
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