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商務(wù)英語綜合教程 版權(quán)信息
- ISBN：9787308209731
- 條形碼：9787308209731 ; 978-7-308-20973-1
- 裝幀：一般膠版紙
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>
商務(wù)英語綜合教程 內(nèi)容簡介
本書（上）包含共有優(yōu)選化與人類共同體、企業(yè)家（創(chuàng)業(yè)）精神與企業(yè)發(fā)展、團隊合作、投資策略與市場經(jīng)營、職業(yè)生涯計劃與個人發(fā)展、財務(wù)提升效益、競爭產(chǎn)生活力、壓力與沖突解決等8個單元。本書（下）包含有制造過程優(yōu)化、物流效能管理、質(zhì)量監(jiān)控與管理、商業(yè)道德、創(chuàng)新能力與市場拓展（創(chuàng)新與中小企業(yè)發(fā)展）、電子商務(wù)與靠前貿(mào)易、商務(wù)行為差異與激勵機制引導、項目管理知識等8個單元。每個單元有兩個部分構(gòu)成，即課文A和課文B部分。每單元都通過課前閱讀的Pair Work，啟發(fā)引導學生去思考、研習將要學習的內(nèi)容;通過First Reading,引導學生掌握文章的重點、難點。
商務(wù)英語綜合教程 目錄
UNIT 1 Globalization
Warm-up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 2 Entrepreneurship and Small Business
Warm-up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 3 Manufacturing Process
Warm—up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 4 L0gistics Management
Warm—up ActiVity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 5 Total Quality Management
Wafm.up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 6 Business Ethics
Warm-up ActiVity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 7 Electronic Business
Warm—up ActiVity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 8 Intellectual Property
Warm-up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 9 Industrial Relations
Warm.up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 10 organization Management
Wam.up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
Reference
Warm-up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 2 Entrepreneurship and Small Business
Warm-up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 3 Manufacturing Process
Warm—up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 4 L0gistics Management
Warm—up ActiVity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 5 Total Quality Management
Wafm.up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 6 Business Ethics
Warm-up ActiVity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 7 Electronic Business
Warm—up ActiVity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 8 Intellectual Property
Warm-up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 9 Industrial Relations
Warm.up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
UNIT 10 organization Management
Wam.up Activity
Listening
Speaking
Intensive Reading
Extensive Reading
Grammar
Writing
Reference
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商務(wù)英語綜合教程 作者簡介
孟建國，男，嘉興職業(yè)技術(shù)學院教學名師。教育部(第二屆)職業(yè)院校外語教學指導委員會商務(wù)英語專業(yè)委員會委員、中國翻譯認知研究會常務(wù)理事、上海海事大學商務(wù)文獻翻譯方向碩士生導師。
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