Unit 1 Business Environment
Reading
1��1 Intemal environment
1��2 External environment
Case Study Road�� Trade and Exchange-China and ASEAN Countries Forge Closer Community
Assignments

Unit 2 Entrepreneurship
Reading
2��1 The definition of entrepreneurship
2��2 Entrepreneurs' personalities
2��3 The stages of creating a venture
2��4 Entrepreneurship and leadership
2��5 The reasons for rapid growth of entrepreneurship
2��6 Top ten causes of entrepreneurial failure
Case Study Zdeer Banks on Smart Technologies to Expand Presence in Wellness Segment
Assignments

Unit 3 Discovering Business Opportunities
Reaing
3��1 How to find the opportunity that's right for you
3��2 How to decide whether or not to pursue a business opportunity
3��3 How to identify and evaluate the risks
3��4 Advice to potential entrepreneurs
3��5 Business opportunities in China
Case Study We Ride to Provide Driverless Minibus Services
Assignments

Unit 4 Establishing a Business
Reading
4��1 Taking the right approach to making real money
4��2 Generating ideas for your business
4��3 Determining your personal and business goals and evaluating your business ideas
4��4 Choosing the right business organization
4��5 Registering a business name and getting your licenses as appropriate
4��6 Writing a business plan
Case Study Geek+ Founder Zheng Yong Sees Massive Potential of Robots in
Industrial Sectors
Assignments

Unit 5 Organizational Structure
Reading
5��1 Significance of organizational structure
5��2 Types of organizational structures
5��3 Formal and informal organizations
5��4 Keys to erecting an effective organizational structure
����
Unit 6 Recruiting and Training Employees
Unit 7 Employee Motivation
Unit 8 Corporate Culture
Unit 9 Production and Product
Unit 10 Marketing
Unit 11 FinanciaIManagement
Unit 12 Financing
Unit 13 Corporate Social Responsibility
Unit 14 Going to the International Market
Unit 15 E-business
Case Study LightInTheBox Provides Value to Consumers Across the World
Assignments