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中國旅游住宿業發展報告:新格局下的機遇與轉機:2020:2020 版權信息
- ISBN：9787503266959
- 條形碼：9787503266959 ; 978-7-5032-6695-9
- 裝幀：一般純質紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
中國旅游住宿業發展報告:新格局下的機遇與轉機:2020:2020 內容簡介
《中國旅游住宿業發展報告2020》指出，旅游住宿業今年遭遇到有史以來*嚴峻的考驗，新冠疫情引致住宿業發生一系列變化：一是住宿業市場結構劇變；二是導致旅行方式重構；三是需求變化倒逼住宿業供給側變革；四是產業格局重塑，產業集中度上升；五是住宿行業業績短期承壓；六是住宿業投資受到抑制，呈現負增長。 在“雙循環”經濟格局下，住宿業未來幾年將呈現以下趨勢：一是本土品牌崛起，國際品牌本土化加速；二是各類新技術在住宿業的應用將會更為廣泛，特別是數字技術應用將會加速；三是酒店向生活性服務業領域延伸，實施跨界融合發展；四是酒店集團將注重住宿創新實驗室發展，使得決策更高科學更理性；五是住宿業頭部效應將會進一步凸顯，產業集中度進一步提升。六是酒店集團在規模擴張的同時更加注重高質量發展，塑造具有國際競爭力的品牌。 當前我國仍處于重要戰略機遇期，住宿業將面臨中美“脫鉤”和新冠疫情的雙重風險疊加影響，在即將開啟的“十四五”經濟時期，旅游住宿業發展要做好以下幾個方面：一是聚力國內消費主戰場，戰略布局國際住宿市場。二是講好中國故事，塑造世界一流品牌。三是繼續推進住宿業數字化轉型，同時推動數字產業化。四是發揮好資本市場價值，助力住宿業高質量發展。五是要重視企業家的價值，弘揚企業家精神，培育大型旅游住宿企業集團。六是修訂規則和標準，推進住宿業的標準化、品牌化建設。
中國旅游住宿業發展報告:新格局下的機遇與轉機:2020:2020 目錄
**章 新格局下的住宿業概況 ·················································· 1
一、行業發展環境 ···································································· 3
二、疫情總體影響分析 ······························································ 5
三、疫情引致住宿業系列變化 ······················································ 8
第二章 新型冠狀病毒肺炎疫情下的危機應對 ·································15
一、企業應對策略 ··································································· 17
二、行政管理部門應對措施 ························································ 23
三、積極履行社會責任 ····························································· 26
第三章 住宿業消費需求變化 ····················································29
一、旅行行為變化 ··································································· 31
二、需求特征變化 ··································································· 34
三、消費群體動態 ··································································· 36
第四章 住宿業供給側發展態勢 ·················································43
一、住宿業供應鏈管理成趨勢 ····················································· 45
二、平臺型企業與住宿業發展 ····················································· 48
三、住宿企業數字化轉型 ·························································· 52
四、住宿業資產證券化 ····························································· 56
五、地產商紛紛成立酒店集團 ····················································· 57
六、跨界合作深化 ··································································· 59
七、啟動國際化布局 ································································ 60
八、安全是住宿業的底線 ·························································· 61
第五章 主要住宿業態發展動態 ·················································63
一、經濟型酒店仍是壓艙石 ························································ 65
二、中端酒店品牌加快布局 ························································ 67
三、高端酒店仍有較大發展空間 ·················································· 69
四、度假酒店方興未艾 ····························································· 71
五、主題酒店是融合發展的典范 ·················································· 73
六、精品民宿快速復蘇 ····························································· 75
七、特色酒店嶄露頭角 ····························································· 78
第六章 新格局下住宿業未來走向 ··············································81
一、對安全、健康和綠色更為關注 ··············································· 83
二、本土品牌崛起，國際品牌本土化加速 ······································· 84
三、數字化進程提速，賦能效果更顯著 ·········································· 86
四、向生活性服務業領域延伸，實施跨界融合發展 ···························· 89
五、集團注重住宿創新實驗室的發展，決策更理性更科學 ···················· 90
六、頭部效應進一步凸顯，產業集中度進一步提升 ···························· 91
七、強化公司治理，增強抗風險能力 ············································· 91
八、從模仿為主向自主創新為主轉變 ············································· 92
第七章 未來發展建議 ····························································93
一、酒店企業要具備戰略思維和底線思維 ······································· 95
二、聚力國內消費大循環，戰略布局國際大循環 ······························· 96
三、練好內功，以不變應萬變 ····················································· 97
四、講好中國故事，塑造世界級品牌 ············································· 98
五、推進產業數字化轉型，推動數字產業化 ···································· 99
六、發揮好資本市場價值，助力行業高質量發展 ······························100
七、國有酒店集團實施混合所有制改革，激發企業活力 ······················100
八、要重視企業家的價值，弘揚企業家精神 ···································101
九、修訂規則和標準，推進品牌化建設
展開全部
中國旅游住宿業發展報告:新格局下的機遇與轉機:2020:2020 作者簡介
中國旅游研究院（文化和旅游部數據中心）成立于2008年，由中華人民共和國國家旅游局黨組研究決定成立，為中華人民共和國文化和旅游部直屬的專業研究機構。 中國旅游研究院重點開展旅游業發展基礎理論、政策和重點、熱點問題的研究,參與旅游業發展規劃的研究、編制和論證，為地方報審的旅游業發展規劃審查提供相關技術支持，承擔旅游統計數據的收集整理與分析預測，旅游統計科學的研究及國際旅游統計的交流與合作，開展旅游領域高層次人才培養和國際國內學術交流工作。
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